Amway today produces and distributes over 450 products produced in manufacturing facilities acros the U.S., China and India. It has a network of millions of “Independent Business Owners” (IBOs) in over 100 countries. For better or for worse, they have set the benchmark for all other MLMs, and are consistently one of the top MLM companies in the United States based on revenue.
I think there's a ton of misinformation on both parts. Yes, most people who jump into the business don't understand what they need to do to make their business successful. Then again, as mentioned above, MLM is a highly outdated model, pretty much just a good way to waste time when you could be using that time to retrain or pursue your passions. After all, what's the point in selling overpriced, under-quality product, and how can you expect to sell if you wouldn't buy it yourself?? I feel as though this system of marketing will die out fairly soon. Great post. 

She showed me how all the dilution bottles worked (Amway liquid cleaners come in “superconcentrated” form, which makes them superinconvenient to use), and took me on a tour of eight or so catalogues, pointing out all the products I would want to make an effort to learn about. Finally, she did the best she could with the Amway paperwork, but, math teacher though she was, she got lost in its byzantine intricacies. “I’m still learning,” she explained with an embarrassed smile. “But it’s O.K., because once I get it all down, it’s all I’ll ever need to know, whether our business is a hundred dollars a month or a million!” Unfortunately, it was what I needed to know just to buy a roll of toilet paper.
Buoyed by the success in Michigan, the DeVoses have exported a scaled-down version of that template into other states, funding an archipelago of local political action committees and advocacy organizations to ease the proliferation of charter schools in Indiana, New Jersey, Ohio, Iowa, Virginia and Louisiana, among others. At the same time, DeVos-backed PACs have transformed the nature of American political campaigns. By showing the success of independent PACs that answered to a few deep-pocketed donors rather than a broad number of stakeholders associated with a union or chamber of commerce, for instance, the DeVoses precipitated the monsoon of independent expenditures that has rained down upon politicians for the past decade. In the process, they’ve reshaped political campaigns as well as the policies that result from them.

For many people, family and friends are the first place they start to recruit in network marketing. Even if you don't want to sell them anything you can practice your pitch in their presence. Just be sure that you're asking for honest critique and no false pats on the back. Trying out your sales approach will help you grow. If you give them proper information about the company, the odds are they will not suspect any sort of Amway Pyramid Scheme.


I got sucked into this program only to find out to get started you have to spend $300 in your store each month. This wouldn't be so bad if I wasn't stuck part-time at Wal-Mart. I could flex my schedule to fit my mentor's just fine, I already thought the way they want you to in the first place, and I welcomed learning new things but I just couldn't afford it and no one is going to help you because they're all trying to make their own business succeed. Then I tried talking to my mentor and he seemed more selfish than anything. I would have to starve myself on perfect water and protein bars and he only thought about how me leaving would affect HIM. I hate people, always will and this just made my social seclusion worse. If you are reading this to because you just got dragged into too, don't follow through with it unless you have extra money to throw around. I was also learning nothing I didn't already know. And you'll always hear people saying "Well if you knew how, why aren't you successful like us?" Well my answer is because I haven't tried yet. Every meeting you hear the exact same things. I even had the infortunity to go to this year's Spring Leadership. The most interesting part of it was the band at the very beginning. Every person had the same thing to say, the only diversity is how they got to where they are now. My mentor is extremely unequipped to teach anyone. He may have been mentored by the most famous Diamonds in Edmonton but in two years he's not even Eagle.
Dick DeVos, on stage with his wife, echoed her sentiments with a lament of his own. “The church—which ought to be, in our view, far more central to the life of the community—has been displaced by the public school,” Dick DeVos said. “We just can think of no better way to rebuild our families and our communities than to have that circle of church and school and family much more tightly focused and built on a consistent worldview.”
Robert Carroll, of the Skeptic's Dictionary, has described Amway as a "legal pyramid scheme", and has said that the quasi-religious devotion of its affiliates is used by the company to conceal poor performance rates by distributors.[107] Erik German's memoir My Father's Dream documents the real life failures of German's father as he is lured into "get-rich-quick" schemes such as Amway.[108]
Amway, the machine that built the DeVos fortune, is among the best-known multilevel-marketing companies in the world, relying on independent salespeople to start their own businesses selling Amway-produced goods and to recruit other independent salespeople to work underneath them. Over the past half-century, the company has attracted a healthy dose of criticism. In 1969, the Federal Trade Commission alleged that Amway was a pyramid scheme, launching a six-year investigation that failed to prove the charges. In 1982, the government of Canada filed criminal charges against the company, alleging that Amway had defrauded the country out of $28 million in customs duties and forged fake receipts to cover its tracks; in November 1983, Amway pled guilty to fraud and Canadian prosecutors dropped the criminal charges against Richard DeVos and other company executives. Amway’s direct-sales model—which it has exported to more than 100 countries—has become a ubiquitous part of the modern economy. (Among those who've experimented with the approach is the president-elect, whose Trump Network in 2009 used an Amway-esque sales pitch to recruit sellers of nutritional supplements, snack foods and skin-care products.)
Well Amway... I want you to know that even though your system may be very manipulative, you won't be able to mess with me and my friends. You can try all you want to tell my best friend to forget his friends, but you won't have the control to tell his friends and tell them to stay away from your loyal IBO. I hope you burn in hell for being responsible for ruining other powerful friendships due to your greediness. It's never going to work on me or my best friend. I'm an electrical engineer who'll do my best to provide him 20 times better advise than you'll ever give him. So go ahead and try to tell him different, I don't mind handling a challenge.

In April 1997 Richard DeVos and his wife, Helen, gave $1 million to the Republican National Committee (RNC),[74][76] which at the time was the second-largest soft-money donation ever, behind Amway's 1994 gift of $2.5 million to the RNC.[74] In July 1997, Senate Majority Leader Trent Lott and House Speaker Newt Gingrich slipped a last-minute provision into a hotly contested compromise tax bill that granted Amway and four other companies a tax break on their Asian branches that totaled $19 million.[74]
From time to time the absurdities and contradictions of The Business would surface in Josh’s conversation. In one of his many unguarded moments, he voiced a preference for Amway Scrub Rite because it ran out more quickly than the “superconcentrated” Amway cleaners, enabling him to buy it more often. Catching himself, he quickly added, “Of course, it still lasts a long time.” This puzzled me. Why was Josh so eager to shovel money at Amway? The rational thing would be to minimize his own purchases while strong-arming his downlines into buying as much as possible. But, of course, if everyone did that, the whole business would evaporate. This is Amway’s central dilemma.
The Amwayers who had brought me to Dream Night were flying high on the drive home, whooping occasionally just to vent their exhilaration. I felt as though I had just sat through a year’s worth of infomercials, with some high school pep rallies and a few Tony Robbins lectures thrown in. But to see all this as an exercise in mass hypnosis, according to Amway’s literature, would be to “misunderstand” what is, simply, “the best business opportunity in the world”—an assessment, strangely enough, with which the rest of world is starting to agree.
Last night we attended the JT concert and had the worst experience ever. First, I was told we couldn...’t take in our small camera, even after I spoke to supervisor. They wanted us to bring it back to the car!! I had to show them the email blast from Amway that said small, non professional cameras were allowed. Need better training for your staff. 2nd, all the floor bars ran out of bud light and then all domestic beers in can and on tap. What a joke. It was a Monday night and a concert for adults. Lastly, the sound was terrible for the show, bathrooms a mess. For the money we pay for concerts, you need to do a better job!! See More
I have not purchased anything from Amway in years, but I did like a number of their products. I particularly liked their cleaning supplies. I also think that Amway products were fairly high quality and had a good guarantee. I also think that Amway prices were fairly high. I would also prefer to order online than through a distributor, particularly a multi-level distributor who wants you to join their down-line marketing group. I had a fairly positive experience. The individual I ordered from was a personal friend, so we had a good relationship. She also gave me free samples of products so I could see if I liked them before I ordered them.

Year by year, cycle by cycle, the DeVoses built a state Legislature in their own image. By the time Democrat Jennifer Granholm was term-limited in 2010 and Republican Rick Snyder was elected governor without any political experience, it was the DeVoses, not Snyder, who knew how to get things done. Unlike the Engler years, this time, they had more sway than the governor.


‘I was a salaried man working in a company for eight years,’ says Kaoru Nakajima, Japan’s first Amway Crown Ambassador. ‘Now I am my own boss. Now I am free. Now I am selling products that make me proud. Now I am helping people in five different countries to build their own businesses. When I see so many people getting more abundant lives, I feel really excited.’
Building network marketing teams that last is incredibly difficult in North America (specifically USA). This may sound a bit harsh, but I have not seen Amway break a single Diamond in the USA in 2 decades (it was brought to my attention recently that there was 1, but I have not verified this). The reason teams are difficult to keep together, even with the promoting of events, is because building a business entirely offline is not attractive to most people in this country. And as much as leaders may complain that the internet has ruined this industry in some circles, it doesn’t change the fact that the marketplace is an entity all of its own; it’s not up to us to determine what’s best for the marketplace, it’s our duty to find out how they want to be marketed to and then meet that desire. Building solely offline gets tiring and the vast majority of people simply don’t want to burn the rubber off the tires any more.  Now don't get me wrong, building a local team can be extremely powerful (I do it in fact), but if you are not leveraging the power of the internet then your method of marketing may not be attractive to most prospects. Additionally there are a lot of companies that have embraced the internet, and since most people go to the web for information it is easy for Amway reps to get discouraged and explore other options when they find out a business can be built online. Again, don't get me wrong, there's nothing wrong with the local offline approach, but it's best when combined with the internet.
With an ultimate capacity of more than 20,000 seats, the arena was designed to respond to its distinct urban setting while revealing the activities occurring within. Bounded by Church Street, Hughey Avenue, South Street and Division Avenue, the Amway Center’s primary entrance faces north to Church Street, creating a natural extension of the nearby downtown entertainment core. The Church Street entry features a large public entry plaza connecting to the Amway Center’s spacious entry lobby.
Amway breaks down its commission by PV and BV. The PV is your total point value for monthly sales, while your BV is percentage cash value based on the PV. There are possible bonuses at certain PV levels. The actual cash value of your downline is predictably complicated and, like credit card points, cleverly encourage more spending on Amway’s products.

Just like 97% of the direct sales and network marketing representatives, I earned now money with Amway. Did I make a sale or two? Yes I did, but I also paid for my product or monthly auto-ship to keep my business center and account active and eligble to earn commissions. So therefore I basically broke even and didn’t make an income with Amway Global. I too was blaming the company and was calling it an Amway Scam.


The idea of Amway was started in 1949 by two friends, Jay Van Andel and Richard DeVos. Originally called the Ja-Ri Corporation, the pair began by selling Nutrilite and a few imported products. In ten years, they had over 5,000 distributors below them. By 1959, together with some of their top distributors, DeVos and Van Andel broke off to form Amway. They began selling their now famous Liquid Organic Cleaner (L.O.C.) and quickly expanded to more home products before launching into the health and beauty industry that defines their business today.

Dick DeVos, on stage with his wife, echoed her sentiments with a lament of his own. “The church—which ought to be, in our view, far more central to the life of the community—has been displaced by the public school,” Dick DeVos said. “We just can think of no better way to rebuild our families and our communities than to have that circle of church and school and family much more tightly focused and built on a consistent worldview.”
Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway in 1959. Today the company manufactures, markets and distributes consumer products. A unit of parent company Alticor, Amway is the brand consumers are familiar with. Other subsidiaries include Access Business Group and Alticor Corporate Enterprises. Richard DeVos and his family own the Orlando Magic basketball team and a minority stake in the Chicago Cubs baseball team.
In four years, they built up their downline to something like forty people. It was a cumbersome organization, but the people they were working with, save for one, were all honest. A lot of them had families we’d grown close to – the kids were my friends. I’d go to their houses on the weekends, and after school, and whenever my parents needed a babysitter. After we left Amway, I never saw them again.
In the 1979 ruling In re. Amway Corp., the Federal Trade Commission determined that Quixtar predecessor Amway was not an illegal pyramid scheme because no payments were made for recruitment. In addition, Amway (and later Quixtar) rules required distributors to sell to at least 10 retail customers per month, or have $100 in product sales, or a total of 50 PV from customer purchases in order to qualify for bonuses on downline volume. Quixtar IBOs are required to report this customer volume on Quixtar.com or they do not receive bonuses on downline volume. Furthermore, an IBO must also personally sell or use at least 70% of the products personally purchased each month.[10] The FTC established that these rules help prevent inventory loading and other potential abuses of the marketing model.

Josh felt that duplication worked in the other direction as well. If he emulated the multi-multi-millionaires (“multi-multi’s” for short) above him—and did exactly what they said they had done—he would succeed as they had. In his mind, his interests were already merged with theirs. He would boast of their accomplishments, tell me how their bonuses just kept “getting better and better all the time!” For him, of course, bigger bonuses for uplines simply meant a more powerful drain on his income. But that kind of self-defeating “stinking thinking” missed the point, as far as Josh was concerned. By “visualizing” great wealth, by worshiping great wealth, and by imitating the consuming habits of the great and wealthy, he would somehow obtain great wealth.


On Tuesday, February 6, we launched an eight-day series of events highlighted by a three-event changeover in less than 24 hours. On Saturday, the Orlando Magic hosted the Milwaukee Bucks and immediately following the game, our arena operations team championed the trio of changeovers from basketball to a double-header featuring a 9:30 a.m. Orlando Solar Bears game and Nicky Jam and Plan B concert at 9:30 p.m.

The main difference was that all "Independent Business Owners" (IBO) could order directly from Amway on the Internet, rather than from their upline "direct distributor", and have products shipped directly to their home. The Amway name continued being used in the rest of the world. After virtually all Amway distributors in North America switched to Quixtar, Alticor elected to close Amway North America after 2001. In June 2007 it was announced that the Quixtar brand would be phased out over an 18- to 24-month period in favor of a unified Amway brand (Amway Global) worldwide.
I was completely unsuspecting and was actually quite excited about this opportunity. I was supposed to have dinner with him and his mentor but we had to take a rain check on it due to my school commitments. His mentor ended up explaining some stuff to me via a Skype video call. He mentioned their “hub” where I could buy products I buy regularly anyway. Stuff like toilet papers, energy drinks, supplements, etc. He said I could save $600 just by purchasing this stuff through this hub.
Engler was opposed to the idea—the timing was off. “I was pretty certain that it was premature to go to the ballot in 2000,” Engler says, “because if you’re going to go to the ballot, you want to win.” The DeVoses had counted on his support, and when it didn’t materialize, things soured. (“[John Engler] would have a hard time being a first mate even on the largest ship in the world,” Betsy DeVos later wrote. “I think he’d sooner be captain of a smaller boat than the first mate on a much bigger ship.”)
We also were in business in Amway and we DID make money.  We worked hard and earned it.  BUT, as with any business, especially a direct marketing, we had uplines (the people above us) who were cheats and liars and only wanted money for themselves, not others.  They in effect, stopped us at a certain level from making anymore money.  We changed to a different group, but by then our dynamic was gone and we couldn't do much.  As with any business, NOT just Amway, you have to deal with people.  And THAT is the problem.  My husband got tired of fighting and not getting anywhere and he quit.  I am still in it because, let's face it, the products ARE the BEST.  We started sometime around 1986.  We met some fantastic people, we had the time of our lives, and it WAS our life.  I missed it terribly, and I still miss alot of those people.  But through it, we came away with MANY many good things learned, and still do have some very close friends from it.  My upline now is my VERY best friend in the world, more like a sister.  We are older now and have plenty of money for ourselves, so our interest is not in making money at this point, but simply living our wonderful lives now.  If you are out to make money, you CAN do it in Amway.  But the right way is the way to do it.  Don't cheat, be good to your people, and really believe in what you have and what you can do.
The DeVoses supported an amendment to the US House of Representatives' omnibus Financial Services and General Government Appropriations bill for fiscal year 2018 by US Representative John Moolenaar that would have limited the ability of the FTC to investigate whether MLMs are pyramid schemes.[136] The amendment would have disbarred the Treasury Department, the Judiciary Department, the Small Business Administration, the Securities and Exchange Commission, the FTC, or any other agencies from using any monies to take enforcement actions against pyramid operations for the fiscal year.[137] It also adopted provisions from H.R. 3409, the so-called “Anti-Pyramid Scheme Promotion Act of 2016,”[138] which would blur the lines between legitimate MLM activity and pyramid schemes established under the original 1979 FTC case by deeming sales made to people inside the company as sales to an “ultimate user,” thus erasing the key distinction made in the ruling between sales to actual consumers of a product and sales made to members of the MLM network as part of recruitment of members or to qualify for commissions.[137][138][139] The amendment was opposed by a coalition of consumer interest groups including Consumer Action, the Consumer Federation of America, Consumers Union (the publisher of Consumer Reports magazine), Consumer Watchdog, the National Consumers League, and the United States Public Interest Research Group (US PIRG),[138] as well as Truth in Advertising (TINA.org) in its original incarnation.[139]

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Amway has one the world’s largest market shares for water treatment systems, which are widely purchased in Asian nations.  For these products, the reliability of the products is critical.  “In a direct sales business, an agent is selling their neighbors.” And for an Asian consumer, these are expensive products, from $600 to $1,000 dollars. “We don’t want our agents to have to explain why these products don’t work – so we do everything we can to make sure they keep working.”

As Parloff notes in his article, “The Siege of Herbalife,” there is no law defining a pyramid scheme, nor are there even any regulations on the books. The simple common-sense definition is that a pyramid scheme is a business in which recruits make a payment for the right to recruit others into the network, and whose revenues are more dependent on recruitment than on selling a product.
i am a pediatrician from pune, India & i personally know so many poor people ( ex.- a riksha driver – santosh gaikwad, a tyre puncture shop person- bhumkar, a truck driver- vilas ghule , javeri- student & so many ) have changed their life through amway business…. all earning more than Rs. 70000 per month income… so many from other higher professionals also ( Rakshit Bhardwaj sir- vice president-IT company ).. i have no. of examples ( can’t write in detail)

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through June 2018. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2017 were less than half of Amway's stated 2015 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2017 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. 
[11]At the top, the multi-multi’s seem to attain a Zen of conspicuous consumption. Brad Duncan, brother of the great Double Diamond Greg Duncan, described seeing a dusty Rolls Royce among the many cars in the garage of his upline mentor, Ron Puryear; when he asked what he paid for it, Ron answered, “I don’t know. Whatever the sticker price was.” Brad took him to task for this, until Ron lectured: “That dealership is somebody’s livelihood—somebody with a family. I’m not so hard up that I need to haggle the food out of a child’s mouth.” Brad was chastened, realizing that only small minds pay attention to sticker prices.
The Amway Center is a sports and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts.[4] The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL,[5] and hosted the 2012 NBA All-Star Game, plus the 2015 ECHL All-Star Game.
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