The forecast looked pretty grim, and I wasn’t the only one who thought so. My supervisor, Sherri, also seemed to have succumbed to E2020’s mood of millennial angst. As events coordinator for E2020, responsible for making each client’s time in Chicago—from the catered lunch to the after-hours excursion—exceed their expectations,” Sherri’s job was already very twenty-first century in its focus on pampering those with means. She was perfect for the role, a seamless blend of prim professional and girlish emotion-worker. Tall, blond, and angular, she had deep-set Nordic eyes that gave her an air of maturity—unless she was excited, when they would widen improbably, revealing the spirit of a child lost in wonder. One minute she was commanding a team of caterers, the next she was dissolving into giggles, waving her arms and squealing with excitement. On top of her sixty-plus hours a week at E2020, she was improving herself with MBA classes at night; she, too, was seeking some way off the wobbly treadmill of income-from-wages-salaries-and-tips. When Amway called, touting a future that combined business ownership with 100 Percent Empowered Consumerism, she was ready.
To understand the DeVos family, it helps to understand West Michigan. A sweeping landscape of flat, rolling farmland freckled with small towns, it sits on the opposite side of the state—in more than one way—from the big, diverse, reliably Democratic Detroit metropolitan area. Broadly speaking, it’s a region where people are deeply religious, politically conservative, entrepreneurial and unfailingly polite—think Utah, if it were settled not by Mormons but by Dutch Calvinists. “There’s an old expression here,” chuckles Gleaves Whitney, director of the Hauenstein Center for Presidential Studies at Grand Valley State University in Grand Rapids. “‘If you ain’t Dutch, you ain’t much.’”
Sustainability is a core principle, as well, and has been for decades. Amway controls much of the process, from where ingredients are sourced (some come from nearly 6,000 acres of Amway-owned certified organic farmlands), to where they are manufactured. In addition, 50 percent of the energy powering Amway’s world headquarters in Ada, Michigan, is wind-generated. These are best practices in the industry and they have been a part of Amway’s DNA from day one.

The embarrassing jerk was my parents’ upline, Vincent, who had Emerald status. I don’t remember this man. My dad says, ‘He was a creepy guy, just an incredibly creepy guy. I don’t know how else to describe him . . . You actually felt, after being around the guy, that you needed to take a shower. Nobody wanted to be around him. He was a jerk, he was a liar. Just a despicable person.’

Methodology: “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from January through February 2018. Euromonitor defined “satisfaction guarantee” as any product that has the word “guarantee” or “guaranteed” on the label, or is publicly backed by a guarantee policy by the direct seller on their website or through publicly-available collateral material or product catalogue. Promise of “money back” is not required, nor need it adhere to a specific time frame (e.g. “90 day guarantee”). In 2018, all Amway products are covered by a company-wide satisfaction guarantee, and Amway has greater sales than all other direct sellers. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.


Although they are separate companies, Network Twentyone was founded by Amway distributors and, obviously, helps to drive Amway sales via its own borderline cultish system, which have included things like torchlight parades and advising distributors to threaten to hit customers on the head with Amway tapes, forcing them to take the tape to defend themselves. Obviously, Amway is quite aware of companies like Network Twentyone and is completely fine with them, as long as they drive business and never mention Amway's name. This is where things turn distinctly more Fight Club: Sellers are instructed to never say the word "Amway" while pushing their products.
The elevated I-4 freeway bordering the east side of the site posed a distinct challenge, threatening to disconnect the arena both physically and psychologically from the downtown core. In response, the corner of the arena is anchored by a diaphanous feature tower bathed in color changing LED lighting that reveals the color and pageantry of sporting and entertainment activities within while marking the facility within the flat topography of downtown Orlando. This tower is both architectural and occupied – housing the Orlando Magic Team Store, hospitality space, Gentleman Jack Terrace and rooftop Sky Bar. The latter two are exterior spaces that take full advantage of the warm Orlando climate, commanding views to the plaza below and the greater community beyond. Further city connection is achieved via a 40’ × 60’ LED video feature that addresses downtown from an elevated façade position above the highway.
I absolutely agree with this post! I was recently approached by a friend to attend a “business meeting” regarding a “great business opportunity on the Internet” but he did not wanted to say anything until the meeting happened with him and his friend, who supposedly was the owner of this business venture. When I arrived to the “meeting” Suprise! I saw other friends there and about 300+ other unknown people. Immediately warning bells started ringing and I knew it was a pyramid scam anyhow, I stayed for the meeting and indeed by the end my suspicions were confirmed and it became quite obvious that the my friend’s friend was the recruiter. A few days later I heard back from a very close friend of mine who had also been approached and attended a separate meeting, she questioned me about it because the recruiter told her that I was “very excited at joining this venture” which of course was an absolute LIE and an obvious attempt to manipulate and pressure her to join! After two weeks, the recruiter contacted me ACCUSING ME of stealing a USED lip gloss from his wife the day of the so called meeting and then proceeded to ask me why hasn’t he heard back from me?!?! Could you imagine? The freaking nerve of these people!!!! Of course I put him in his place and hope that he never, ever dares to contact me again because if he does I will file a complaint for harassment!!
The Dream is “sort of about pyramid schemes,” as host Jane Marie says at the beginning of the new podcast series, but it takes a moment to figure out just what that means. In the beginning of the first episode, which you can listen to exclusively here, Marie dives into a classic pyramid scheme of the 70s and 80s, the “airplane game,” a trend that became so prevalent among a certain subset in New York and South Florida that The New York Times caught on, calling it “a high-stakes chain letter.”

At the time, it seemed like a dead end for a neophyte political candidate. In reality, it was the opening of a new avenue the DeVoses followed to far greater political influence, reshaping Michigan politics and the national Republican scene. “I think that loss really solidified the idea in the DeVoses’ minds that the real way to get what you want is to be behind the scenes,” says Susan Demas, publisher of Inside Michigan Politics.
Whatever the quality outcome, the political lesson isn’t lost. The DeVoses have transplanted their organizational model to other states—New Jersey, Ohio, Louisiana, Virginia, Wisconsin, among them. They have done this by marshaling forces under the umbrella of their American Federation for Children, a nationwide campaign for school reform that has attracted high-profile speakers to its conferences, including New Jersey Senator Cory Booker, former Governor Bobby Jindal, New Jersey Governor Chris Christie and former D.C. school czar Michelle Rhee.
Totaling 875,000 square feet, the Amway Center replaces the previously existing Amway Arena, updating the venue in favor of a sustainable and environmentally conscious design. The new building comes with updated technology, more amenities, and bigger seats. There's even a hypnotizing graphics wall along one side of the building that brings the arena's modern elements together in a magical display.

Whatever the quality outcome, the political lesson isn’t lost. The DeVoses have transplanted their organizational model to other states—New Jersey, Ohio, Louisiana, Virginia, Wisconsin, among them. They have done this by marshaling forces under the umbrella of their American Federation for Children, a nationwide campaign for school reform that has attracted high-profile speakers to its conferences, including New Jersey Senator Cory Booker, former Governor Bobby Jindal, New Jersey Governor Chris Christie and former D.C. school czar Michelle Rhee.
My husband rides in the front of the golf cart with Dale; I ride in the back. We strike out over the gently rolling fairways. ‘We’re a longer course,’ says Dale. ‘Total length, if you play from back tees, seventy-one hundred yards. No one, not even the younger guys, play from the tips. I’m just going to show you the prettiest part and then head back so we stay dry.’
My uplines’ despair made me reluctant to add to their failure. But I had stayed in too long already. Having run out of other things to buy, I had resorted to subjecting my cat to Amway pet food. And I began to sense that when Josh and Sherri looked at me, they—in their last-ditch hopes—saw Diamonds. Before I disappeared from their lives, however, I accompanied them to one last Rally. 
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