Her alienation didn’t stop with non-Amwayers. She was also bitterly resentful of “crosslines,” her Amway cousins who belonged to other downlines. As fellow unrecovered wage junkies, they were a potential reservoir of misinformation, discontent, and backsliding. Josh cautioned her against fraternizing: Polite small talk was O.K., but you shouldn’t, say, go to a movie with them (Amway lore is full of disaster stories about crosslines who carpool). But Sherri’s animus went further. Crosslines were her competition, soaking up prospects and “saturating” Chicago before she had a chance. She was incensed when they hogged seats at meetings, hysterical when they went Direct.
In April 1997 Richard DeVos and his wife, Helen, gave $1 million to the Republican National Committee (RNC),[74][76] which at the time was the second-largest soft-money donation ever, behind Amway's 1994 gift of $2.5 million to the RNC.[74] In July 1997, Senate Majority Leader Trent Lott and House Speaker Newt Gingrich slipped a last-minute provision into a hotly contested compromise tax bill that granted Amway and four other companies a tax break on their Asian branches that totaled $19 million.[74]
Some people can still see through all this that Amway is a pyramid scheme but the FTC needs income statements to close the company down. This is how the company has been able to operate for the past 50 years. The FTC does not help either. Because they do not have an explicit definition of a pyramid scheme, they are leaving the model of a lot of MLMs up for debate.

‘You can see we’re getting the screens fixed,’ the Realtor says, pointing to the men working beyond the glass. She has piercing blue eyes. Processed blonde hair. She has French-tipped nails, diamond rings on all fingers, and a gold-and-diamond necklace. She wears a white semi sheer shirt, black-and-white-printed leisure pants, black eyeliner and heavy mascara. ‘We’re just putting some finishing touches on the place.’
Yager made a name for himself as the father of the ‘Yager System,’ one of the first and most profitable motivational ‘tools’ businesses run by Amway distributors (also called ‘tools scams’ by detractors). Distributors produce motivational tapes and videos, or ‘tools,’ and sell them directly to their downlines for immediate profit. Tools promote Amway’s free market philosophy but are not themselves Amway products – though the Yager Group is still today an Amway-approved training provider. The Charlotte Observer has said of Yager, ‘He sells not only soap but an ideology and a way of life. Admirers speak of him with reverence, as if his next plateau of Amway achievement were sainthood itself.’ The title of Yager’s first book, Don’t Let Anybody Steal Your Dream, was a Gerard household motto. We said it to one another with a near-religious zeal – like we were speaking in high-fives. I still feel nostalgic for my childhood when I hear it.
On May 27, 2013, Crime Branch officials of Kerala Police arrested William S. Pinckney, Managing Director & CEO of Amway India Enterprises along with two other directors of the company from Kozhikode. The three were arrested on charges of running a pyramid scheme.[13][124] They were granted bail the next day and the business was unaffected. On June 8, 2013, Kozhikode Court lifted the freeze on Amway offices in Kerala.[125] On May 26, 2014, Pinckney was arrested by Andhra Pradesh police on the basis of a consumer complaint that alleged unethical circulation of money by Amway. He was subsequently arrested in other criminal cases registered against him in the state on allegations of financial irregularities by the company.[126] Pinckney was jailed for two months until being released on bail.[126][127][128]
While noting that the settlement is not an admission of wrongdoing or liability, Amway acknowledged that it had made changes to its business operations as a result of the lawsuit. The settlement is subject to approval by the court, which was expected in early 2011.[10] The economic value of the settlement, including the changes Amway made to its business model, totals $100 million.[131]
The center’s impressive exteriors made of glass and metal showcase its modernity with a 180-foot tall tower serving as a beacon over the city’s downtown skyline. The 875,000-square-foot center can accommodate up to nearly 19,000 fans. Amway Center features 1,100 digital monitors, the largest main scoreboard in the NBA with four primary high imagery video displays, and a true grade concert sound system, making it one of most technologically advanced arenas in the world. The center also boasts five concourses, a number of suites, 1,428 club seats, three retail stores, and several restaurants and bars. There are about 10,000 parking spaces located in the vicinity. Staying in one of the hotels nearby is a great option if you want to walk to the center.
While the whirlwind of meetings and events were great for cultivating denial, they seemed to do little to help distributors develop “strong and profitable businesses.” Nor were they much good for attracting new blood into The Business. With the exception of First Looks, their extreme cultishness was distinctly off-putting to newcomers. Still, Josh, Jean, and Sherri continued to make the mistake of indiscriminately taking prospects to whatever meeting was going on. Even a Second Look (described ominously as more “motivational” and less informational than a First Look) was inadvisable for outsiders, as Sherri discovered when she took her friend Elizabeth to one.
@cookie1972 I agree this business shows your relationship, you either build it together or your relationship parishes, not because its bad but because one or the other is unwilling to grow, it also has you learn about relationships an example is reading the book about the 5 love langues to IMPROVE your relationship. You only fail the business if you quit, weird how its like the gym, if you go you succeed if you don't you fail, challenge is open. 
We had a fireplace, a poolside grill, and a river-rock deck with closing screens. We had an island counter. We had walls covered with mirrors. To get to my parents’ master bathroom, I passed through a dressing area connected to a walk-in closet. The bedroom next to mine was expressly for guests; the one at the end of the hall became a study. One of two living rooms seemed intended only for show, and the planter inside the front door housed pots of plants – silk, they never wilted. The bathroom off the family room had an outside door and a shower for people coming in from the pool. We bought new furniture, new rugs, new artwork. I had never felt more proud.
[16]His tedious auto-encomium was enlivened only by occasional, chilling anecdotes of violence: His mother hit him as a child until, old and strong enough, he could credibly threaten to hit her back; his frat brothers, drunken and rambunctious, tried to shave his head one night, whereupon he barricaded himself in his room, audibly cocked a semiautomatic shotgun, and threatened to kill them; and his family needled him about Amway until, one Thanksgiving, he jumped up and shouted, “I don’t dump on what you do, and if you keep dumping on what I do, I’ll take you outside and knock your block off; and if you’re a woman, I don’t know what I’ll do!”
Thanks to the DeVoses, Michigan’s charter schools enjoy a virtually unregulated existence. Thanks to them, too, the center of the American automotive industry and birthplace of the modern labor movement is now a right-to-work state. They’ve funded campaigns to elect state legislators, established advocacy organizations to lobby them, buttressed their allies and primaried those they disagree with, spending at least $100 million on political campaigns and causes over the past 20 years. “The DeVos family has been far more successful not having the governor’s seat than if they had won it,” says Richard Czuba, the owner of the Glengariff Group, a bipartisan polling firm in Michigan. “They have, to some degree, created a shadow state party. And it’s been pretty darn effective.”

At the end of the day, they deliberately do not keep records to show if they earn more money from recruiting or from sale of products. People that are recruited are mandated to buy products and how do we tell the difference between people who joined Amway for the discounted prices and those who joined for the income opportunity but were unable to recruit? Everyone is bundled together so we will never know.


With its original product released in 1959, Amway has sought to be seen as the global leader in the health and beauty industries. Amway's fundamentals established by its founders are freedom, family, hope, and reward. The Michigan-based company believes its distributors will achieve happiness through earned success. Its product line includes weight management shakes, eye and lip care, household cleaners, laundry detergent, and more. Amway prides itself in being a family company with a global management team in place to support independent distributors. Amway hopes to help people start their own business with the promise of access to exclusive products, a low startup cost, and a 100 percent satisfaction guarantee. People interested in Amway's health and beauty products can choose to become an Amway independent business owner or be an Amway customer.
But The Dream’s real concern is far from the key-party-and-polyester image conjured by the airplane game. Marie and her producer had, like many people, noticed her Facebook feed filling up with friends from high school selling leggings, or makeup, or handbags, asking their friends to buy them and sign up as salesmen themselves. They’re all participating in multi-level marketing (MLM) schemes, which anyone involved will tell you are not a pyramid scheme, because pyramid schemes are illegal.
Amway has been in business for more than fifty years, and they seem to pay to their IBOs according to their compensation plan. Besides, they appear to have a positive online reputation. The customers are amazed with their customer service that involves pleasant and polite people who are always there to resolve any problem you might have. It is extremely easy to sign up and make an order. This professional and big American company offers a huge selection of useful products and a lot of benefits. The purchases usually arrive very fast and feature high quality. These include products from nutrition to bath, beauty and home.
The reason some people received $84 was because they didn’t work hard enough to earn more. This business isnt for everyone. Just try the products and of you dont like them then return them you have 6 months to return them. Just dont start stating facts that aren’t true just because you lost a friend. They probably left because they trying to be with people who were trying to succeed. Take it from me im 16 years old and this business has not failed me yet.
Early in our conversation, I had mentioned that it was unusual for the chief supply chain officer to also be in charge of R&D. Dr. Calvert addressed this near the end of our interview, “I can’t imagine how difficult it would be to have procurement, manufacturing, the trade group, and R&D in different silos when it comes to developing and sourcing goods. The group I work with dictates everything about the product, how it is built, sourced, and where it is built.”
First, as with most direct sales/MLM opportunities, your initial startup cost is typically just the beginning. You’ll also have a monthly sales quota to meet, on top of monthly meetings, regional meetings, as well as conferences that you’ll be required to attend. And unfortunately, nearly all of these costs will be your responsibility. On top of this, most IBOs will use any Amway products they’re attempting to sell, which may further increase your startup costs. Between the travel, training, and product purchases, the reality is that only a select few will ultimately realize financial freedom by selling Amway products, which, by almost any measure, are fairly expensive.

I have no boss. I am president & CEO. I am a real business owner — as in, I own every part of this business. I create the products. I do not peddle toilet paper or hand soap to my friends and family so I can make pennies on their subscription fees. I have to actually think up something new, produce it, market it, and sell it. You want to be paid for performance? Create something yourself, and then see how you do. That’s the most honest measure. Can you make six- or seven-figures from your own creativity and grit? We’ll never know, you’re too busy drinking the Amway kool-aid and patting yourself on the back for being a “business owner” even though you do not own Amway and can’t really see you’re doing what you hate — making someone else rich — even though it’s right in front of you.


"Amway differed in several ways from pyramid schemes that the Commission had challenged. It did not charge an up-front "head hunting" or large investment fee from new recruits, nor did it promote "inventory loading" by requiring distributors to buy large volumes of nonreturnable inventory," said Debra A Valentine, a general counsel for the FTC, in a seminar organised by the International Monetary Fund in May 1998.
In the canonical 6-4-2 pyramid, the “Direct Distributor” on top receives a 25 percent “Performance Bonus” on the entire group’s spending.[7] The Performance Bonuses that go to his six “legs” (12 percent of their sub-groups’ spending) are deducted from his own, leaving him with a 13 percent profit. In turn, they payout 6 percent bonuses to their four “legs,” who payout 3 percent bonuses to their two. Those bottom forty-eight distributors, in other words, get back 3 percent of everything they spend while the top distributor gets 13 percent of everything they spend. (The amount of all checks are calculated, incidentally, by Amway’s central computer and distributed by Amway; uplines don’t actually write checks to their downlines.) It would amount to the same thing if the distributors at the bottom were to receive the 25 percent rebate—and then pay fees directly to their uplines equal to 3 percent, 6 percent, and 13 percent of their purchases.

Its funny that you should say that because, in my opinion I don't think MLM is going anywhere and the Amway Corporation definitely isn't going anywhere. since the depression in 2008 amway has increased its annual revenue by 1 billion dollars a year, and today stands at 11.8 billion dollars. Now your entitled to your opinion but there are some little facts that all people should be informed of. such as the fact that if your between the ages of 18 and 32, by the time you reach retirement (working a job) you have an 80% chance of being dead, disabled, broke, or financially dependent upon the government to subsidize your income. also by that time statistically you will have changed jobs 32 times. how much do you really think your 401k is really going to worth then. Im just a messenger her but I think a company like Amway is really the best shot any average Joe has of creating financial independence. I love when people say its a pyramid scheme. lets look at the typical job. (trading time for money) who works harder, stock boy at A&P or the CEO at A&P who's probably sitting in his hot tub right now? Obviously the stock boy but no matter how hard the stock boy works he will never out earn the CEO. that in my mind is a pyramid scheme. at least in Amway if you do more work you get more money. But the fact still remains it is not a get rich quick scheme. Its going to take hard works. Lots of hard work. but take it from someone who has worked his way through this system. it is well worth the effort. the ends justify the means because once you make to the top of that system Amway provides you with a life that is unparalleled by any other lifestyle. Its not easy but it does work.
Nike and Apple have been partnered for 3 years. They don’t need to market and advertise that to create volume. That’s what we do. Also, amway is designed initially to be part time,no full time. I worked a full time job, while putting in time to build a business online. I don’t need to explain what we make now but it’s enough to make a living. Look up the BBB if you want to do “research”.
The DeVos family’s charitable giving and political activism sprawls across three generations. It’s not just Dick and Betsy, but Richard and Helen’s other children, too. There’s Daniel DeVos, who chairs the Orlando Magic, an NBA franchise the family owns, and his wife, Pamella. There’s Doug DeVos, Amway’s current president and the chair of the executive committee of the National Constitution Center, and his wife, Maria. There’s Cheri DeVos, who sits on the board at Alticor, Amway’s parent company. And there’s their children, a generation of young adults ready to carry the baton.
Amway, the machine that built the DeVos fortune, is among the best-known multilevel-marketing companies in the world, relying on independent salespeople to start their own businesses selling Amway-produced goods and to recruit other independent salespeople to work underneath them. Over the past half-century, the company has attracted a healthy dose of criticism. In 1969, the Federal Trade Commission alleged that Amway was a pyramid scheme, launching a six-year investigation that failed to prove the charges. In 1982, the government of Canada filed criminal charges against the company, alleging that Amway had defrauded the country out of $28 million in customs duties and forged fake receipts to cover its tracks; in November 1983, Amway pled guilty to fraud and Canadian prosecutors dropped the criminal charges against Richard DeVos and other company executives. Amway’s direct-sales model—which it has exported to more than 100 countries—has become a ubiquitous part of the modern economy. (Among those who've experimented with the approach is the president-elect, whose Trump Network in 2009 used an Amway-esque sales pitch to recruit sellers of nutritional supplements, snack foods and skin-care products.)
“Our investment in AWS Professional Services paid off by significantly reducing our learning curve and increasing speed-to-market,” says Binger. “It’s hard to believe we went from initial conception to building a production-ready appliance with IoT capability in a little over a year’s time. That’s extremely fast for Amway—our typical product-development cycle is significantly longer than that.”
[14]I got the impression that she was becoming a laughingstock at work, an experience common enough to have spawned a whole genre of revenge fantasies in the Amway lore. Speakers always describe the retirement party you’ll be able to throw for yourself, complete with fireworks, to really stick it to the naysayers who once laughed at you. They also describe the houses and vacations you’ll give to your parents, who’ll finally realize how wrong they were about The Business. The yearning to save face—especially with people you urged to join Amway—seems to be a major factor keeping people in.
It isn’t known what, if anything, the DeVoses said to Governor Snyder to change his mind and detonate this atomic bomb in Michigan politics. But Snyder would’ve been under no illusions about the possible consequences of inaction. “There was all kinds of scuttlebutt that if Snyder didn't sign up for right-to-work in 2012, he would’ve bought himself a primary in 2014,” says Demas of Inside Michigan Politics. “I think Snyder understands the powerful place the DeVoses have in Michigan, and that it’s often more trouble than it’s worth to tangle with them.”

If Engler thought he had anointed a rubber stamp, he quickly learned otherwise. In January 1997, DeVos cleared house, unilaterally firing all of the party’s top directors and pausing all contracts with vendors, blaming them for the party’s losses months earlier. “Betsy regarded the governor’s input as good advice, not an order,” Greg McNeilly, a close associate of Betsy DeVos, told an Engler biographer years later. “That’s when the problems started.”


When it comes down to it, Amway has been in business for more than half a century, and they pay according to their compensation plan. As such, despite their negative general reputation, they do not fit the traditional definition of a scam. However, if you’re thinking about becoming an Amway Independent Business Owner, there are several things you should keep in mind.
I love this company. I love all the stories I hear how people succeeded in their lives. It is low cost to get in. It is only $ 50 yearly fee just to stay active. You are not abligated to buy every month if you dont' want to. this company has the best compansation plan especially when you grow in this business, you get increadible surprise reward checks and more.
Education, in terms of having a university degree, has a minimal impact on shaping entrepreneurial spirit. Respondents with and without university degrees exhibited a similar AESI. Previously, those without a university degree exhibited a greater desirability for entrepreneurship compared to their counterparts with a university degree, however this gap has disappeared.
In the weeks since Donald Trump announced that he would nominate DeVos for secretary of education, Michigan’s political circles have been abuzz. As ever, the DeVoses are loved and hated, with little in between. “She is a strong supporter of public education and of quality education for every child,” says Engler. “It’s horrifying. It’s a slap in the face,” says Whitmer. “The only people who have anything to worry about are those running failing schools,” says Truscott. “It is as if you were to appoint some radical pacifist as secretary of defense,” says Jack Lessenberry, a senior political analyst for Michigan Public Radio.
“This is an extremely contentious, controversial business model,” business consultant and author Robert L. FitzPatrick told the Detroit Free Press in 2006. “If you go to work for Hewlett-Packard, you don’t walk in the door saying, ‘Hey, I wonder if this is a scam?’ But anybody who gets into multilevel marketing will have to deal with that question.”
The details of the agreement were finalized on December 22, 2006. In the agreement, the City of Orlando will take ownership of the new arena, while the Magic will control the planning and construction of the facility so long as contracting procedures are done in the same public manner as governments advertise contracts. In addition, the City will be paid a part of naming rights and corporate suite sales, a share estimated to be worth $1.75 million the first year of the arena's opening. The Magic will receive all proceeds from ticket sales for Magic games, while the City will receive all proceeds from ticket sales to all other events.[12] The Orlando Magic will contribute at least $50 million in cash up-front, pick up any cost overruns, and pay rent of $1 million per year for 30 years. The City of Orlando will pay for the land and infrastructure. The remaining money will come from bonds which will be paid off by part of the Orange County, Florida, Tourist Development Tax, collected as a surcharge on hotel stays, which was raised to 6% in 2006. The Magic will guarantee $100 million of these bonds.
These five distributors now appoint five distributors each. So we now have 25 distributors at the second level. Each of these distributors now in turn appoints five distributors. So we now have 125 distributors at the third level. If the chain continues, at the 12th level we will have around 24.45 crore distributors. This is equal to around 20% of India's population. The total number of distributors will be around 30.51 crore.

The embarrassing jerk was my parents’ upline, Vincent, who had Emerald status. I don’t remember this man. My dad says, ‘He was a creepy guy, just an incredibly creepy guy. I don’t know how else to describe him . . . You actually felt, after being around the guy, that you needed to take a shower. Nobody wanted to be around him. He was a jerk, he was a liar. Just a despicable person.’
My husband rides in the front of the golf cart with Dale; I ride in the back. We strike out over the gently rolling fairways. ‘We’re a longer course,’ says Dale. ‘Total length, if you play from back tees, seventy-one hundred yards. No one, not even the younger guys, play from the tips. I’m just going to show you the prettiest part and then head back so we stay dry.’
I order Artistry Supreme LX Limited-Edition Collection with Vanity Tray Gift (Item#272684). I receive my order and one of my creams was open. It spill in the box so I return my order the same day. I contacted customer service and they replace my order. As stated in the previous emails, I never received my order. Upon researching, tracking shows my package has been delivered on 04/30/2017 and left in my front door. I PAY MORE THAN $500 AND THEY JUST LEFT IT IN MY FRONT DOOR OF MY APARTMENT. A $500 ORDER!! THIS IS NOT ACCEPTABLE!!!

Renata tells us about the best local attractions, recommending particular farm-to-table restaurants and yoga studios as my husband and I make slow, opposing circles around the room. We meet in front of the master bathroom. The shower is wide enough for three people with three showerheads, a knee-high tawny-colored tile wall, and the rest of the walls completed with glass. The whirlpool bathtub could easily accommodate three. 

Hi, I have recently joined Amway, hoping to get a better business life here and it turns out to be really back luck for me. When I first join Amway, they provided me with a "Chart Your Course" which means spending a certain amount of dollar and will get $200 voucher. I did follow the instruction and they said that I will get the voucher via email within 5 business days. I waited for 2 months and there is NO EMAIL sent to me. So I called Amway headquarters to see what's going on. They told me that there is a $200 voucher in my account and expiry date is less than a month (must purchase more than $200 to get the voucher spent out). It is fine. So I went to Amway store which is 30 minutes drive from my place to buy products over $500. When I get to the check out counter, the staff told me that there is NO $200 voucher in my account. I was stunned.... I told the staff that I already called to the headquarters to confirm my voucher, why isn't any voucher in my accounts? So I decided to buy products worth $400 first. So l called the headquarters again the next day to see what is wrong again, and they said there is a $200 voucher, there must be something wrong with the system. I got so frustrated for all this mess. It was 4 more days to the beginning of a new month, so I hope that I could get a 3% point value out of my $600 products and things happened. The store manager told me that they will include my next month and this month purchase so that I can get 3%, but I must come to the store on the 1st of the month. Well, I haven't get my $200 voucher refund yet and you expect me to purchase with my own money first??? Where can I find my own money in 3 days time??? Become a beggar??? You think I do not need to pay for my bills? You think I am rich??? Luckily I still have some money to purchase on the first of the month. Well, I haven't got my 3% yet. Amway decided to send me a free product worth $40 only for compensation. They told me that the order will be there on a specific day so that I can come to the store for collection. The information was wrong. It did not delivered on that specific day. But had been delivered on the next day. End of my complain. Please update your system so there will not be any confusion and please don't tell your client that their product will be delivered on that specific date. All of your information is FAKE. If you are not sure, just tell them that you are not sure. You give me a very hard life since I joined your company.
Pyramid scheme or not, Amway is creepy and functions as a cult. These crazies nearly sucked me in. What made me really question them though was when after they explained to me their “business plan”, I told them that i’d take a few days to think about it, to talk with family about it. They immediately tell me not to tell my family about them, that my family would be skeptical about the opportunities amway would bring me, that my family would discourage me from doing it. What kind of shady business doesn’t want you to tell your family about them???

Amway today produces and distributes over 450 products produced in manufacturing facilities acros the U.S., China and India. It has a network of millions of “Independent Business Owners” (IBOs) in over 100 countries. For better or for worse, they have set the benchmark for all other MLMs, and are consistently one of the top MLM companies in the United States based on revenue.
Early in our conversation, I had mentioned that it was unusual for the chief supply chain officer to also be in charge of R&D. Dr. Calvert addressed this near the end of our interview, “I can’t imagine how difficult it would be to have procurement, manufacturing, the trade group, and R&D in different silos when it comes to developing and sourcing goods. The group I work with dictates everything about the product, how it is built, sourced, and where it is built.”
In four years, they built up their downline to something like forty people. It was a cumbersome organization, but the people they were working with, save for one, were all honest. A lot of them had families we’d grown close to – the kids were my friends. I’d go to their houses on the weekends, and after school, and whenever my parents needed a babysitter. After we left Amway, I never saw them again.

Is Amway A Scam? Amway is not a scam. Amway is a legit company and its business model is around referral based marketing (mlm/direct sales industry) instead of paying for advertising, billboards, tv commercials, etc. They pay their IBO’s or distributors a small commissions for helping them get the word out and when someone buys product from that IBO.
As its hands reached “midnight,” the Rolex dissolved into a series of video montages depicting the consumer Shangri-La that our own forthcoming Amway success would open for us. We leered as a day in the life of a typical jobholder—all alarm clocks, traffic jams, and dingy cubicles—was contrasted with that of an Amway distributor, who slept in and lounged the day away with his family. We gawked hungrily as real-life Amway millionaires strutted about sprawling estates (proudly referred to as “family compounds”) and explained that such opulence was ours for the asking. We chortled as a highway patrolman stopped an expensive sports car for speeding—only to ride away a moment later with an Amway sample kit strapped to his motorcycle. Our laughter became a roar of delight as the camera zoomed in on the sports car’s bumper sticker: “JOBLESS … AND RICH!”
Yes! MLM is not the same as “pyramid scheme” . In every business the people at the top make more. In an MLM anyone can work up to the top, unlike in a pyramid scheme. Some of what is described in the article is very cult-like if it’s true, but I would imagine it is like with any business: it depends on who your upline is. If your upline is a creep, the whole team is going to be creepy. If you have a good upline, the whole team will reflect that. Any business, MLM or otherwise, can isolate people from friends and family. It’s called being a workaholic.
Great people; love their company and the Grand Rapids area; devoted to Amway's founding values of self-determination, opportunity, etc. Great place if you want to stay and grow with the same company for many years; everyone is open to the idea that you'll switch roles and teams more than once for the sake of personal growth and satisfaction. Great place to feel like you are cared about by the company.
The Amway Center is a sports and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts.[4] The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL,[5] and hosted the 2012 NBA All-Star Game, plus the 2015 ECHL All-Star Game. 
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