Amway: The True Story of the Company That Transformed the Lives of Millions reads like an extended advertisement. Its author, Wilbur Cross, became acquainted with Amway cofounders Rich DeVos and Jay Van Andel when they commissioned him to write the first ‘official’ history of the Amway Corporation, Commitment to Excellence, published in 1986. In Amway, Cross repeatedly references the work of Shad Helmstetter, PhD, a ‘motivational expert’ specializing in ‘programming’ yourself to change negative self-talk into positive self-talk. Negativity is expressly verboten in the world of Amway, as it breeds doubt – distributors are advised to get rid of any negative people in their downline as soon as possible if they can’t train them to be positive.
Amway is based out of Ada, MI, and has an A+ rating with the Better Business Bureau, with only 11 closed complaints over the past three years. It appears that Amway has a generally negative reputation among IBOs, and the most common complaints we encountered during our research cited difficulty making money, high prices, and dishonest recruiting tactics.
Engler was opposed to the idea—the timing was off. “I was pretty certain that it was premature to go to the ballot in 2000,” Engler says, “because if you’re going to go to the ballot, you want to win.” The DeVoses had counted on his support, and when it didn’t materialize, things soured. (“[John Engler] would have a hard time being a first mate even on the largest ship in the world,” Betsy DeVos later wrote. “I think he’d sooner be captain of a smaller boat than the first mate on a much bigger ship.”)
Do you want instant access to the #1 Attraction Marketing System in the world today for all network marketers/home business owners? If you want to start generating 10-20 + leads everyday, sign up more IBO’s, build a strong Amway Global team/organization, as you’ll learn how to become a 6 figure earner in the direct sales/network marketing industry… You need to Watch Video Below!
And then of course one question always comes up: ‘Should I even have this much wealth in the first place?’ I feel the Lord allocated some money for us to use for our pleasure, some for our ability to experience His world, some for investing to help create economic expansion and job opportunities for others – and of course, some for sharing with those who have a real need.
[13]The recovery slant also solves a troubling logical conundrum for Amwayers. On the one hand, Amwayers are utterly dependent on job holders—not only to manufacture and transport their products, but to provide them with clerical assistance when they’re Diamonds (Greg Duncan boasted of the size of his staff, which does his actual distribution work) and, above all, make their millions worth something in the outside economy. But on the other hand, Amway is supposed to offer a sure-fire alternative to wage labor. What will keep all of the essential workers from becoming distributors? The answer lies in weakness of the flesh: Just as there will always be alcoholics, junkies, and overeaters, so there will always be many people without the resolve or courage to join Amway.

Aubrey, the facts that you stated basically just tells us you failed and because you couldn't figure it out it is a scam grow up and realize life is not easy.... Mag, Playing professional sports works and makes people lots of money but not every does it, Why? because not everyone have the ability to do things others can do. Same bodes for the MLM business, most people don't have enough patients to Reap what they sow. Basically I use to be in Amway, I left because I needed to focus on getting my life together, I admit I was failing at the business and wasn't making money but the people around me including my Downline (Aubry) were very successful and was making more than I was. I left to get my life situated this is only a scam to those who are ignorant enough to think there is only one way to do things.


After the speech I told the guy that this isn't for me, I'm sure it works for you, but it wouldn't for me, and he tried to slow me down from walking out and managed to get one of his buddies to talk to me as to why I should reconsider. I asked him some questions, but he really didn't have a script and he got shot down and walked away. I said, "it was great meeting you, thanks for the opportunity, I hope I didn't waste your time and have a good life."

Amway is not a scam. The reason why people fail to be successful is because it is hard work just like any other business and not because it is a scam. Good people skills is a must for this kind of business and definitely, you need to be intelligent and clever in marketing your products just like in any other business. A lot of people fail in this business because they have little idea about money making skills or business skills. I have worked in corporate and I know the common thing among all the companies in the world is that they exaggerate about products, the lifestyle you will get and the money you will make. ALL companies do that. The only difference is that in Amway you are not sitting in a company building for your work. Rest depends on your selling skills. 


In 1999 the founders of the Amway corporation established a new holding company, named Alticor, and launched three new companies: a sister (and separate) Internet-focused company named Quixtar, Access Business Group, and Pyxis Innovations. Pyxis, later replaced by Fulton Innovation, pursued research and development and Access Business Group handled manufacturing and logistics for Amway, Quixtar, and third-party clients.[26]
Engler was opposed to the idea—the timing was off. “I was pretty certain that it was premature to go to the ballot in 2000,” Engler says, “because if you’re going to go to the ballot, you want to win.” The DeVoses had counted on his support, and when it didn’t materialize, things soured. (“[John Engler] would have a hard time being a first mate even on the largest ship in the world,” Betsy DeVos later wrote. “I think he’d sooner be captain of a smaller boat than the first mate on a much bigger ship.”)
If you are looking for a get rich quick scheme, this AIN'T it!! The "kingpin" marketing organizations referred to, when used as the resourse they were intended to be used as, are priceless to one's success. I believe that why AMway appears to have such a low success rate is reflective to the amoutn of people who are actually willing to invest in their business due to the inablility to walk out the principles outlined in the books we should read and the audios that are available to us. CHanging hurts. It even has a financial cost to some. But, this system is a no-brainer. Grateful for the opportunity to learn how to be a better business person with their proven systems!

A class action lawsuit was filed in 2007 against Quixtar and some of its top-level distributors in California, alleging fraud, racketeering, and that the products business and the tools business are pyramid schemes.[36] A similar case filed in California in August 2007 by TEAM affiliated IBOs whose contracts had been terminated was dismissed.[37] On November 3, 2010, Amway announced that it had agreed to pay $56 million to settle the class action, $34 million in cash and $22 million in products, and while denying any wrongdoing or liability, acknowledged that it had made changes to its business operations as a result of the lawsuit. The settlement is subject to approval by the court, which is expected in early 2011.[38] The total economic value of the settlement, including the changes to the business model, is $100 million.[39]
Even so, among the DeVoses’ skeptics, there are those who strike a hopeful, if cautious, tone. “I think Mrs. DeVos could potentially be a really good secretary of education if she allowed parents and school districts to make policy at the local level,” says Daniel Quinn, executive director of the Great Lakes Center for Education Research and Practice, a nonprofit that receives a portion of its funding from the National Education Association. “But at the same time, I’m concerned.”
Last year, my friend’s roommate was caught up in the snares of Amway. It started innocently enough, but rapidly declined into a spiral of crazy we could not rescue her from, despite our efforts. In addition to purchasing binders of Amway sales strategies and tactics, this girl also had CDs she’d listen to while she slept, selling her on positive thoughts and Amway success. She even attended international Amway conferences, which cost thousands of dollars out of her own pocket and have yet to return anything.
In a column published in the Fort Worth Star-Telegram newspaper in August 1997,[77] reporter Molly Ivins wrote that Amway had "its own caucus in Congress...Five Republican House members are also Amway distributors: Reps. Sue Myrick of North Carolina, Jon Christensen of Nebraska, Dick Chrysler of Michigan, Richard Pombo of California, and John Ensign of Nevada. Their informal caucus meets several times a year with Amway bigwigs to discuss policy matters affecting the company, including China's trade status."[78] 

The reason some people received $84 was because they didn’t work hard enough to earn more. This business isnt for everyone. Just try the products and of you dont like them then return them you have 6 months to return them. Just dont start stating facts that aren’t true just because you lost a friend. They probably left because they trying to be with people who were trying to succeed. Take it from me im 16 years old and this business has not failed me yet.
And these inconveniences pale beside the emotional shock of entering Josh and Jean’s apartment. Not big to begin with, its thorough occupation by Amway Corporation made it positively claustrophobic. The living room was dominated by huge metal cabinets displaying Amway cleaning and food products; shelves along the wall were devoted to toiletries; boxes of cereal lined the top of the couch. Next to the window was an eraser board listing upcoming World Wide Dreambuilders meetings; free wall space and the outside of cabinets were decorated with motivational slogans (“I AM A WINNER!”) drawn in crayon.
So why do we see so many scam reviews and unhappy members that smear Amway in a bad way? Quite simple – MLM is one of the most difficult methods of earning, and you will have to do some hard work and teach yourself some proper marketing skills in order to go far in this industry. Many people find it difficult to communicate with other people face to face or voice to voice. Cold calling is necessary with MLM if you want to make money. If you have a fear of that then the opportunity is simply going to waste your efforts and money period.
Last year, my friend’s roommate was caught up in the snares of Amway. It started innocently enough, but rapidly declined into a spiral of crazy we could not rescue her from, despite our efforts. In addition to purchasing binders of Amway sales strategies and tactics, this girl also had CDs she’d listen to while she slept, selling her on positive thoughts and Amway success. She even attended international Amway conferences, which cost thousands of dollars out of her own pocket and have yet to return anything.

As part of our service, we attempt to partner with all the companies that we review, and may get compensated when you click or call them from our site; however, regardless of any current, past, or future financial arrangements, companies listed on Best Company cannot buy their position, nor do we manipulate or inflate a company's ranking for financial gain. A company’s ranking is based on and calculated by an objective set of ranking criteria, as well as user reviews. For more information on how we rank companies, click here.

Yue, you could not have sadi it any better! The bottom line is people looking to go into business must understand that they are representing the company that have put so many years and money in building brand recognition and product sales for the distributors that are conducting the business model the proper way. If people could only realize that they have to stop blaming others for their failures and start looking in the mirror! Our company, Active Energy, has a tremendous screening process (10 hours worth) prior to even taking an application, then once a person is approved, they still must go thru 15 hours of training in order to insure success. Eventhen, we still have distributors who struggle because they lie about their intentions, lie about their abilities, lie about having the time to dedicate to the business model. The bottom line is that if you dont COMMIT to any business, you will not succeed!! its that simple! right now, we have a 100% percent success rate but we have had to re train and hold the hands of many distributors to get them straightened out. We will continue to stand by all our distributors. WE ARE AE!
Fittingly, my encounter with Amway began during a long-term temp assignment at Andersen Consulting’s ENTERPRISE 2020 project, an ongoing exhibit to which consultants would bring potential clients to scare them about the future. The main attraction was a battery of “industry experts” who produced customized nightmare scenarios to help manufacturing executives from across the globe see the Third Wave coming at them. The experts would discourse gravely about globalization, accelerating technology, managed chaos, self-organizing supply chains, flex-this, flex-that, and nano-everything, eventually arriving at the message of this elaborate sideshow: The future is not to be faced without an Andersen consultant on retainer.
In 2012, the Center for Science in the Public Interest (CSPI), accused Amway of making unsubstantiated and illegal claims about Nutrilite Fruits & Vegetables 2GO Twist Tubes and threatened to launch a class action lawsuit against the company unless it took remedial action.[49][50] Amway responded that the claims made about the products were properly substantiated and that they did not plan to change the product's labeling but nevertheless would review the statements that CSPI has questioned.[51] CSPI later reported that Amway had agreed to changing product labels by the end of 2014.[52]
It’s one thing to be an advocate and quite another to be a policymaker in a realm where you have little professional training or personal experience—a charge that DeVos’ opponents are quick to lob. If confirmed by the Senate, DeVos would be the first secretary of education in at least 30 years without any experience as a government official, school administrator or teacher. “She’s not someone with an education background—she never went to a public school, never sent a child to a public school,” says Whitmer, who recently announced her candidacy for Michigan governor. “It’s just stunning that they’d want to export the ugliness [the DeVoses] have brought to the education debate in Michigan and send it to the rest of the nation.”
I can see how one bad experience or one negative anecdote can turn you away from something–in this case, a business. But if you took the time to find out more information you’d see that this is really quite, quite far from the truth. Amway has been certified as a legal, non-pyramid scheme, and you’d know that if you just did a simple google search.
Amway offers several categories of products including Nutrition (supplements, Vitamins, weight management, energy drinks, sports nutrition), Bath and Body (body care, hair care, and oral care), Beauty (makeup, skincare, and more), Jewelry and Accessories (bracelets, necklaces, gift sets, and more), At Home (cookware, surface care, laundry, dish detergent, and more), B2B Products (commercial-size cleaning, agricultural, and laundry products), and Fragrances (many selections from Personal Accents). To sell Amway products, you are required to register as an Independent Business Owner (IBO) at first. In this way, you will get an opportunity to earn money through their Compensation Plan. Becoming a representative of the company, you will never be alone due to their support, world-class business resources, education, mentoring and training. If you are interested in an opportunity to make money, continue reading this review for more information.
When Dick and Betsy DeVos are asked why they’ve chosen to mount a personal crusade for education reform, they often cite their family’s charitable giving, which puts them into contact with scholarship applicants. For years, the DeVoses read reams of personal essays filled with wrenching stories of dire finances and an abiding hope in the transformative impact of education. Those stories, the DeVoses have said, made it clear that something had to change.
In April 1997 Richard DeVos and his wife, Helen, gave $1 million to the Republican National Committee (RNC),[74][76] which at the time was the second-largest soft-money donation ever, behind Amway's 1994 gift of $2.5 million to the RNC.[74] In July 1997, Senate Majority Leader Trent Lott and House Speaker Newt Gingrich slipped a last-minute provision into a hotly contested compromise tax bill that granted Amway and four other companies a tax break on their Asian branches that totaled $19 million.[74]
Besides earning money off your own sales, you also earn a percentage of the income generated by the distributors that you've brought into the program (these are known as your downline). Often there are bonuses for selling particular amounts of product or signing up a certain number of new members; you can earn cars and trips as well as cash. Sounds good, doesn't it? And being part of a well-run MLM business can be a lot like being a member of a large extended family.
Why are these amshit people coming here if they are taught to succeed and if they are already gaining success with scamway? Why are these shitters coming here. U know why? Coz they are already depressed and dont want any new guys googling about amway to know that amway is shit. These "amshit joined guys" want to manipulate you new guys to think that amway is not a bad thing to do. These people want you to think positive about amway so the the billion dollar business gets fueled with new fools and make profits annually so that this business never stops. NO DOUBT AMWAY PRODUCTS ARE GREAT. but this product is just an upper layer on the underlying clever business cult.
Some Amway distributors distributed an urban legend that the (old) Procter & Gamble service mark was in fact a Satanic symbol or that the CEO of P&G is himself a practicing Satanist. (In some variants of the story, it is also claimed that the CEO of Procter & Gamble donated "satanic tithes" to the Church of Satan.)[166] Procter & Gamble alleged that several Amway distributors were behind a resurgence of the story in the 1990s and sued several independent Amway distributors and the company for defamation and slander.[167] The distributors had used Amway's Amvox voice messaging service to send the rumor to their downline distributors in April 1995.[citation needed] After more than a decade of lawsuits in multiple states, by 2003 all allegations against Amway and Amway distributors had been dismissed. In October 2005 a Utah appeals court reversed part of the decision dismissing the case against the four Amway distributors, and remanded it to the lower court for further proceedings.[168] On March 20, 2007, Procter & Gamble was awarded $19.25 million by a U.S. District Court jury in Salt Lake City, in the lawsuit against the four former Amway distributors.[169][170] On November 24, 2008, the case was officially settled.[171]
The team that finishes first in the coaches' poll is awarded with the AFCA National Championship Trophy—from its inception through 2014, the winner of the BCS National Championship Game and its precursors was contractually named the #1 team on the Coaches Poll, and awarded the trophy in a post-game presentation. With the replacement of the BCS by the College Football Playoff in 2014, the trophy will still be awarded, but in a separate ceremony some time following the College Football Playoff National Championship (which chose to award its own trophy), and the Coaches' Poll is no longer obligated to name the winner of the game as its post-season #1.[4]

If you think a lot of this smacks of a pyramid scheme, you’re not alone. In fact, the company was the subject of a 1979 Federal Trade Commission ruling that found Amway’s business practices to not be “inherently illegal,” though they were required to “cease price fixing and cease misrepresenting the apparent success achieved by the average distributor.”
“You also need a great trade group. They are worth more than their weight in gold, they are worth their weight in platinum. A fair number of our folks are on the ground in the markets we serve. Global trade compliance is not country-by-country anymore. More and more, the regulatory bodies are talking to each other. If an issue comes up in one nation, it comes up around the world. It is really critical that we extensively document where the components that go into our products come from.”
California-based art curator Sports and the Arts assembled the Amway Center Art Collection. The collection includes more than 340 works of art, including about 200 museum-quality photographs. Fourteen of the 21 artists housed in the collection represent Central Florida. The Amway Center Art Collection includes over 140 pieces of fine art paintings and mixed media originals, over 200 photographs, and graphic wall treatments highlighting both the Orlando Magic and the spirit of Orlando and Central Florida.
Amway's largest selling brand is the Nutrilite range of health supplements (marketed as Nutriway in some countries), and in 2008 Nutrilite sales exceeded $3 billion globally.[42] In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International.[43] In 2006, 2007, 2008, and 2009 in the nutrient and health food category, Nutrilite won "Platinum" and "Gold" awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia" survey.[44] In 2008 Nutrilite scientists, in partnership with Alticor subsidiary Interleukin Genetics won the 12th John M. Kinney Award for Nutrition and Metabolism for their research into the interaction between nutrition and genetics.[45]
Quixtar also markets through their website products from partner stores whose list can be found at Quixtar website. Quixtar utilizes the Employee & Affiliates Purchase Program discount pricing structure for purchases from most of these third-party partner stores. Purchases from some of them (generally called discount-only partner stores) may not gain the P/V & B/V (measures of sales volumes, used for calculating bonuses to be paid) normally associated with an IBO's purchases.[7]
I’m a big promoter of the “side hustle” — extra work or a part-time job you take on to earn extra money in order to reach your financial goals. However, I don’t think any kind of multi-level marketing organization is the way to do it. Instead, there are plenty of amazing ways to bring in extra money without going broke and making all your friends and family hate you.
I was completely unsuspecting and was actually quite excited about this opportunity. I was supposed to have dinner with him and his mentor but we had to take a rain check on it due to my school commitments. His mentor ended up explaining some stuff to me via a Skype video call. He mentioned their “hub” where I could buy products I buy regularly anyway. Stuff like toilet papers, energy drinks, supplements, etc. He said I could save $600 just by purchasing this stuff through this hub.
We don't want to use the word "cult" lightly -- it's not like you'll get six meetings into Amway and find out it's all being done in service to the invisible space lizard Quixtar. But you've probably heard how groups like Scientology make their millions -- new members are roped in and told that the road to enlightenment runs through some very expensive course materials. Well, new Amway members ("distributors") are constantly promised there's a rocketship to success waiting just on the other side of the next $250 seminar. And then they're assured that those seminars are nothing without a $40 package of tapes and books to accompany them.

Outside the Capitol, state police donned riot gear while officers on horseback pushed protesters away from the building. Loudspeakers blared Tom Petty’s “I Won’t Back Down,” and as the wind picked up, four 20-foot-tall inflatable rat balloons skittered from side to side. Each rat represented one of the key players protesters blamed for right-to-work’s hasty adoption: the governor, the House speaker, the Senate majority leader, and—the only unelected member of the rat pack—Dick DeVos.

He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’
THIS IS ALL CRAP, EVERYTHING THIS GUY/GIRL IS SAYING IS ALL FAKE ESPECIALLY BECAUSE I AM A CROWN IN THE BUSINESS AND BECAUSE HE IS SAYING THAT IT IS NOT A PYRAMID SCHEME. ESPECIALLY, BECAUSE I HAVE AN UPLINE THAT IS IN THE LEVEL EMERALD AND I AM IN CROWN, EVEN THOUGH HE INVITED ME I PASSED HIM, SO THIS IS ALL CRAP IF ANYONE ONE IS INTERESTED IN THIS WONDERFUL OPERTUNITY CONTACT ME.
People think in terms of excellence, including success, wealth achievements, and gracious living. We feel uncomfortable about things at the lower end of the scale. We become anxious about peoples and nations in the grip of poverty. It makes us uneasy and often guilty to think of starving children and realize what bounties we have in America. Yet we should always bear in mind that poor people cannot help poor people. What we can do, however, is to condition ourselves to speak out and stand up for those things in which we believe. To do this effectively, we must first have faith – faith in self, faith in God, faith in our convictions. Once these conditions are met, you will be amazed at how easy it is to speak out.
Hi, I have recently joined Amway, hoping to get a better business life here and it turns out to be really back luck for me. When I first join Amway, they provided me with a "Chart Your Course" which means spending a certain amount of dollar and will get $200 voucher. I did follow the instruction and they said that I will get the voucher via email within 5 business days. I waited for 2 months and there is NO EMAIL sent to me. So I called Amway headquarters to see what's going on. They told me that there is a $200 voucher in my account and expiry date is less than a month (must purchase more than $200 to get the voucher spent out). It is fine. So I went to Amway store which is 30 minutes drive from my place to buy products over $500. When I get to the check out counter, the staff told me that there is NO $200 voucher in my account. I was stunned.... I told the staff that I already called to the headquarters to confirm my voucher, why isn't any voucher in my accounts? So I decided to buy products worth $400 first. So l called the headquarters again the next day to see what is wrong again, and they said there is a $200 voucher, there must be something wrong with the system. I got so frustrated for all this mess. It was 4 more days to the beginning of a new month, so I hope that I could get a 3% point value out of my $600 products and things happened. The store manager told me that they will include my next month and this month purchase so that I can get 3%, but I must come to the store on the 1st of the month. Well, I haven't get my $200 voucher refund yet and you expect me to purchase with my own money first??? Where can I find my own money in 3 days time??? Become a beggar??? You think I do not need to pay for my bills? You think I am rich??? Luckily I still have some money to purchase on the first of the month. Well, I haven't got my 3% yet. Amway decided to send me a free product worth $40 only for compensation. They told me that the order will be there on a specific day so that I can come to the store for collection. The information was wrong. It did not delivered on that specific day. But had been delivered on the next day. End of my complain. Please update your system so there will not be any confusion and please don't tell your client that their product will be delivered on that specific date. All of your information is FAKE. If you are not sure, just tell them that you are not sure. You give me a very hard life since I joined your company.
Because of this, the vast majority of IBOs who join Amway end up making very little (if any) money. For example: Taking a look at page 11 of the company’s online brochure, they claim that only 46% of IBOs were active during 2010, and of those, the average monthly income was only $202. Furthermore, out of 300,000 active IBOs during the 2010 calendar year, only 0.25% achieved Platinum status, 0.08% achieved Founders Emerald, and 0.02% achieved Founders Diamond or higher.

In the 1979 ruling In re. Amway Corp., the Federal Trade Commission determined that Quixtar predecessor Amway was not an illegal pyramid scheme because no payments were made for recruitment. In addition, Amway (and later Quixtar) rules required distributors to sell to at least 10 retail customers per month, or have $100 in product sales, or a total of 50 PV from customer purchases in order to qualify for bonuses on downline volume. Quixtar IBOs are required to report this customer volume on Quixtar.com or they do not receive bonuses on downline volume. Furthermore, an IBO must also personally sell or use at least 70% of the products personally purchased each month.[10] The FTC established that these rules help prevent inventory loading and other potential abuses of the marketing model.

I was signed up, received no support from my upline, and yes although Amway has good quality products you need a substantial amount to sign up and all the marketing materials, rally's etc is expensive. Felt like I needed to be a slave of the company to get ahead. It feels also like you are pushing those above you up rather than them pulling you up. Feels like you are working for your upline's wealth rather than truly prospering yourself...
"Amway differed in several ways from pyramid schemes that the Commission had challenged. It did not charge an up-front "head hunting" or large investment fee from new recruits, nor did it promote "inventory loading" by requiring distributors to buy large volumes of nonreturnable inventory," said Debra A Valentine, a general counsel for the FTC, in a seminar organised by the International Monetary Fund in May 1998.
grbj.com provides the same trusted and objective business reporting that the Business Journal is known for -- plus real-time original content, timely enewsletters/alerts, exclusive blogs and more. Business Journal subscribers receive the weekly print edition, including bonus publications like the annual Book of Lists, and also complete access to all content on grbj.com.

Edit: Thanks for the answers everyone! Unfortunately, we had a long debate today about it and he is definitely set. Even after I talked about the pyramid scheme esque facts and everything else you guys said. I'm still going to be his friend but I'm definitely not bought. He is very stubborn and wants me to read a book by KIYOSAKI... he also mentioned that they sell products at a price lower than retail price, contrary to what other posters said. Can anyone confirm?
We don't want to use the word "cult" lightly -- it's not like you'll get six meetings into Amway and find out it's all being done in service to the invisible space lizard Quixtar. But you've probably heard how groups like Scientology make their millions -- new members are roped in and told that the road to enlightenment runs through some very expensive course materials. Well, new Amway members ("distributors") are constantly promised there's a rocketship to success waiting just on the other side of the next $250 seminar. And then they're assured that those seminars are nothing without a $40 package of tapes and books to accompany them.

Both parts of the 70-10 Rule have major loopholes. According to the Business Reference Manual, “for purposes of [the 70 Percent Rule], products used for personal or family consumption or given out as samples are also considered as part of sales volume.” Thus, overbuying for “personal use” is not ruled out. As for the Ten-Customer Rule, the Manual states that the “distributor should not disclose the prices at which he or she made the ten retail sales.” This makes possible a practice alluded to by a World Wide speaker: giving Amway products away to ten people and calling them “retail sales.” He added that the income from the Performance Bonus made the giveaways well worth it.
That vision is played out daily as the company helps people everywhere discover their potential and achieve their goals by offering great brands and opportunities. Amway is guided by six enduring values: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise. Sharing generously with the local communities in which the company and its business owners operate is an important part of this.
One day, Sherri asked me to attend a meeting at which a “millionaire from the West Coast” was to talk about “business trends of the nineties.” I was not entirely caught by surprise—Sherri had dropped hints about starting her own “distribution business” at about the time that Amway Dish Drops appeared in the E2020 kitchen—and although she didn’t tell me the millionaire was from Amway, it wasn’t difficult to guess which version of the gospel of wealth he’d be preaching. I jumped at the chance to meet this mysterious man of money, although from totally insincere motives—the old anthro major in me was hankering for a bona fide subculture to gawk at.
Amway is haunted by the specter of saturation, the success that spells disaster. The 6-4-2 scenario tells it all: To keep one promise of $2,000-a-month, seventy-eight more need to be made whose fulfillment is still pending. The problem is that growth doesn’t improve this ratio: Were Amway to conquer the known universe, fewer than 2 percent of its distributors would be (or mathematically could be) Directs or higher. Of the rest, about 90 percent would be actively losing money—and without a pool of prospects to give them hopes for the future, they would surely quit. Amway would collapse from the bottom up.
The centerpiece of any Rally is the life-story told by the guest of honor, emphasizing the depths of his pre-Amway rut and his resurrection through The Business. That evening’s featured guest, Executive Diamond Bill Hawkins, however, was too arrogant even to feign the requisite humility in his testimonial. He had been great all his life: a talented musician in one of Minneapolis’s best bands, a brilliant school teacher, a voracious reader, a charming companion with hundreds of loyal friends, and an unbelievably prodigious drinker of beer (about which he was now “ashamed”). When he saw The Plan and realized that he was much smarter than the guy showing it, he knew that his ship had finally come in: Here, at last, was something that would adequately reward his greatness[16].
When HIV first came out, President Reagan formed a commission and I was honored to be on that commission. I listened to 300 witnesses tell us that it was everybody else’s fault but their own. Nothing to do with their conduct, just that the government didn’t fix this disease. At the end of that I put in the document – it was the conclusion document from the commission – that actions have consequences and you are responsible for yours. AIDS is a disease people gain because of their actions. It wasn’t like cancer. We all made the exceptions for how you got it, by accident, that was all solved a long time ago.

Greed and power-lust, to be sure. But also something larger, more desperate. Americans have, after all, worked progressively longer hours since the Vietnam War; and job insecurity is a hallmark of our E2020 future. Amway promises to transcend the excesses of capitalism by wholeheartedly indulging them. At a time when realistic, collective solutions are off the docket, it’s no surprise that people are turning to miracles. In this way, Amway is not so different from other mutations of the American Dream: the notion that grassroots entrepreneurs will save the urban poor, that the stock market will save Social Security, that casinos will fund our schools. All of these schemes offer salvation while preserving a core myth of capitalism: that the instruments for distributing wealth are also responsible for creating it. Or as Double Diamond and Überparasite Greg Duncan put it at Dream Night in a talk about Washington bureaucrats dividing up the social pie, “I make pies!”
Individuals may buy products through Quixtar's web site with a referral number from an IBO. Quixtar also gives IBOs the option to create free personal websites that can be personalized to focus on health, beauty, health and beauty,[13] and/or gift and incentive products. The referring IBO then receives the retail/wholesale profit (usually 30%), and a percentage ("bonus") of the cost of the sold goods (from 3% up to 31% depending on total PV generated), with Quixtar-exclusive products yielding a higher bonus per dollar in Point Value and Business Value (PV/BV). Quixtar offers a wide range of products for its IBOs to purchase for personal use and/or to sell to customers through Quixtar.com and IBO personal e-commerce sites.
@TonyGonzalez1 Good work, don't trust any multilevel marketing scam (MLM) All of them conceal the 99%+ loss rate that consumers are bound to face due to the impossible math of a pyramid scheme. It's not opinion, all MLM companies carry an investment loss rate greater than 99%. Companies like Amway, Herbalife, Monavie, USANA, NuSkin, Veema, Xango and a few hundred others, all scam you by implying you can earn extra income by buying into the companies products, and then recruiting new participants who sell and recruit for you in something they call a "downline."

But it turns out to be so much more complicated. In 1979, the F.T.C., after investigating Amway, a multilevel marketing company with a vast product line, decided that the company’s business model passed muster — even though recruitment was at the heart of it — because it claimed to take certain steps that (among other things) supposedly showed that its recruits were selling the company’s products to real customers, not just to other recruits. Very quickly, other multilevel marketing companies adopted the “Amway rules” to stay on the right side of the F.T.C.

A report in the Daily News and Analysis (DNA) quotes a top official of Economic Affairs Wing (EOW), Kerala as saying "With the call of easy money, they have been luring people to come and invest. And in turn, the new members had to get more people and this was leading to illegal money circulation. As a result, we had received several complaints against the company and we decided to arrest the officials."

To understand the choices, you have to understand the business. He explained that the products developed to be sold for the direct sales model need to be different from any others on the market. “We develop products with specific deliverables that are unique.  These products, what they are and how they work, needs to be explained by someone who knows the product. A good product for the store shelf is not necessarily a good direct sale product.”


A 1998 analysis of campaign contributions conducted by Businessweek found that Amway, along with the founding families and some top distributors, had donated at least $7 million to GOP causes in the preceding decade.[76] Political candidates who received campaign funding from Amway in 1998 included Representatives Bill Redmond (R–N.M.), Heather Wilson (R–N.M.), and Jon Christensen (R–Neb).[74]
×