Amway’s founders also created a cult-like environment within the company and among its distributors. Combining evangelical undertones and self-help motivation, they have managed to sell their idea as much as their actual products. Distributors are strongly encouraged to attend seminars and events that can cost thousands of dollars. Both DeVos and Van Andel are best-selling authors and have inspired copycats across the country.

In the roughly two hundred pages of Cross’s book, however, there is virtually no discussion of how Amway actually works. Among entire chapters dedicated to Amway’s state-of-the-art manufacturing facilities and its pioneering move onto the World Wide Web, the ‘Amway Distributor Profile,’ its ‘Bootstraps Philosophy,’ and Amway’s foreign expansion strategy, the closest Cross comes to summarizing Amway’s business plan is in this passage:
Amway North America Managing Director Jim Ayres talks with Rick Neuheisel, former player and coach and current CBS Sports analyst in “Team Building On and Off the Field.” Neuheisel’s approach to leadership is forged by three key questions: Who are we, where are we going, and how are we going to get there? The resulting clear sense of identity and direction – coupled with the active, daily choice to have a positive attitude – makes leaders and their teams relentlessly positive, convinced that anything can and will be accomplished. Watch Now
Occasionally, though, it can be useful to mention poverty in a certain context. Inspired by the personal and business philosophies of DeVos and Van Andel, Cross spent the ten years after writing Commitment to Excellence researching the two men, culminating in his 1995 self-help book Choices with Clout: How to Make Things Happen – by Making the Right Decisions Every Day of Your Life. Much of the book is compiled from interviews with the Amway founders and top-level distributors. In a passage about excellence, Van Andel outlines the proper way for an Amway distributor to rationalize the issue of poverty:
I was signed up, received no support from my upline, and yes although Amway has good quality products you need a substantial amount to sign up and all the marketing materials, rally's etc is expensive. Felt like I needed to be a slave of the company to get ahead. It feels also like you are pushing those above you up rather than them pulling you up. Feels like you are working for your upline's wealth rather than truly prospering yourself... 

Best way to deal with these kinds of people is to throw all of your own rationality out the window. Make up the most ridiculous arguements and stick to them even when they give rational responses. Explain that aliens came to you last night and specifically told you that selling such a product would result in the destruction of the galaxy. Then put THEM on the defensive after they keep pushing while clearly not caring if trillions of lives are extinguished just so they can make a buck.
Amway North America (formerly known as Quixtar North America) is an American worldwide multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Richard DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts, and manufacturing and logistics company Access Business Group.[1] After the launch of Amway Global (originally operating under the name Quixtar), it replaced the Amway business in the United States, Canada and the Caribbean, with the Amway business continuing to operate in other countries around the world. On May 1, 2009, Quixtar made the name change to Amway Global and fused the various different entities of the parent company.[2][needs update]

The more product sales they generate, the more income they can earn. Many also choose to build businesses by sharing the Amway opportunity with others and teaching them how to sell. This can mean greater reach for the product and ultimately higher income because of team sales volume.  In short, IBOs make money from the sale of our products – sales that they and the team they support generate.


Amway breaks down its commission by PV and BV. The PV is your total point value for monthly sales, while your BV is percentage cash value based on the PV. There are possible bonuses at certain PV levels. The actual cash value of your downline is predictably complicated and, like credit card points, cleverly encourage more spending on Amway’s products.
Some donors couch their push for influence in the anodyne language of “improvement” and “empowerment.” Betsy DeVos is more upfront. “My family is the largest single contributor of soft money to the national Republican party,” she wrote in a 1997 editorial for Roll Call. “I have decided, however, to stop taking offense at the suggestion that we are buying influence. Now I simply concede the point. They are right. We do expect some things in return.”

Similar to previous years, the Amway Global Entrepreneurship Report features the Amway Entrepreneurial Spirit Index (AESI). Introduced in 2015, the AESI measures three dimensions that influence a person’s intention to start a business: desire, feasibility and stability against social pressure. The average for all countries slightly declined from 50 to 47. In the U.S., AESI score was 54, similar to recent years (2016: 56 and 2015: 53). Additionally:
Multi-level market (MLM) or network marketing is an American institution. Companies like Amway, Tupperware, Herbalife, Avon, Mary Kay and The Pampered Chef support huge networks of distributors and recruits who sell every type of product from dietary supplements to kitchenware to beauty products. Salespeople are called independent business owners (IBO) and generally work from their homes.
“Across the United States, the spirit of entrepreneurship is alive and thriving, from coast to coast,” said Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “This year’s AGER confirms Americans continue to view entrepreneurship in a positive light and are open to the idea of starting their own business. Compared to the global average, attitudes towards entrepreneurship in America are sustaining momentum from previous years and are on track to experience continued growth.”
Each year, Rich DeVos attends The Gathering, a below-theradar conference of hard-right Christian organizations and their biggest funders. Featured speakers have included the president and CEO of Alliance Defending Freedom, the president of Focus on the Family, and the head of the Family Research Council. The philanthropists in attendance are representatives of some of America’s wealthiest dynasties and family foundations, and of the National Christian Foundation, America’s largest provider of donor-advised funds given to Christian causes. Donors who meet at The Gathering dispense upwards of $1 billion a year in grants.
Im a IBO from Amway and yes I was worried about the integerity of their business, not only from the past, but were their headed in the future. Amway has taken a bad wrap and yes they have paid their dues...they are still here and have nothing too hide. This is why I chose too run with Amway after all change is hard...but so is going after your DREAMS.

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through June 2018. Euromonitor determined the highest possible total historical sales of the leading global and/or regional Amway competitors and eliminated those whose total sales are less than double that of Amway's own stated historical total bonuses paid out to distributors historically. Of the remaining companies, Euromonitor eliminated companies whose average share of bonuses and cash incentives paid out totals were less than 70% of Amway's stated historical total of bonuses. No companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.
Amway conducted a four-month evaluation of different IoT platforms, ultimately choosing AWS IoT. AWS’s scalability, global presence, maturity in the IoT space, security, and outstanding professional services were the deciding factors for Amway. “We do business in more than 100 countries and territories, and we had no idea how much data-center capacity we would need from an IoT perspective,” says Mike Gartner, senior IoT platform architect at Amway.
For many people, family and friends are the first place they start to recruit in network marketing. Even if you don't want to sell them anything you can practice your pitch in their presence. Just be sure that you're asking for honest critique and no false pats on the back. Trying out your sales approach will help you grow. If you give them proper information about the company, the odds are they will not suspect any sort of Amway Pyramid Scheme.
Thanks to the DeVoses, Michigan’s charter schools enjoy a virtually unregulated existence. Thanks to them, too, the center of the American automotive industry and birthplace of the modern labor movement is now a right-to-work state. They’ve funded campaigns to elect state legislators, established advocacy organizations to lobby them, buttressed their allies and primaried those they disagree with, spending at least $100 million on political campaigns and causes over the past 20 years. “The DeVos family has been far more successful not having the governor’s seat than if they had won it,” says Richard Czuba, the owner of the Glengariff Group, a bipartisan polling firm in Michigan. “They have, to some degree, created a shadow state party. And it’s been pretty darn effective.”
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