To understand the DeVos family, it helps to understand West Michigan. A sweeping landscape of flat, rolling farmland freckled with small towns, it sits on the opposite side of the state—in more than one way—from the big, diverse, reliably Democratic Detroit metropolitan area. Broadly speaking, it’s a region where people are deeply religious, politically conservative, entrepreneurial and unfailingly polite—think Utah, if it were settled not by Mormons but by Dutch Calvinists. “There’s an old expression here,” chuckles Gleaves Whitney, director of the Hauenstein Center for Presidential Studies at Grand Valley State University in Grand Rapids. “‘If you ain’t Dutch, you ain’t much.’”
I notice only one person has indicated any sort of income ($500/week – WOW!!) – but without stating their expenses. My sister (in Australia) has been involved in this for decades and has made nothing, despite co-opting several others into the fold. I had to quickly learn to ask what she was inviting me to before I accepted any invitations and eventually had to tell her not to ask me to any more Amway things. Then she started on my fiance.
In 1999 the founders of the Amway corporation established a new holding company, named Alticor, and launched three new companies: a sister (and separate) Internet-focused company named Quixtar, Access Business Group, and Pyxis Innovations. Pyxis, later replaced by Fulton Innovation, pursued research and development and Access Business Group handled manufacturing and logistics for Amway, Quixtar, and third-party clients.[26]
‘You can see we’re getting the screens fixed,’ the Realtor says, pointing to the men working beyond the glass. She has piercing blue eyes. Processed blonde hair. She has French-tipped nails, diamond rings on all fingers, and a gold-and-diamond necklace. She wears a white semi sheer shirt, black-and-white-printed leisure pants, black eyeliner and heavy mascara. ‘We’re just putting some finishing touches on the place.’
Oh my gosh… WHAT? Amway? That company that’s been around for 50 years? That company that partners with 3,500,000 entrepreneurs? That company that’s partnered with Disney, Barnes & Noble, Best Buy, Sears, etc…? That company what works in 80 countries? Amway’s CEO is the head of the US Chamber of Commerce? 65 laboratories? 500 scientists? yeah… Total scam… I mean why purchase higher quality products through a single mom or a freshly graduated student needing to pay off his school loans? Walmart and Amazon need all the support they can get. And they waste money on advertising to get people to buy crap from China!
Josh felt that duplication worked in the other direction as well. If he emulated the multi-multi-millionaires (“multi-multi’s” for short) above him—and did exactly what they said they had done—he would succeed as they had. In his mind, his interests were already merged with theirs. He would boast of their accomplishments, tell me how their bonuses just kept “getting better and better all the time!” For him, of course, bigger bonuses for uplines simply meant a more powerful drain on his income. But that kind of self-defeating “stinking thinking” missed the point, as far as Josh was concerned. By “visualizing” great wealth, by worshiping great wealth, and by imitating the consuming habits of the great and wealthy, he would somehow obtain great wealth.
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