People that are secure in their personal relationships aren’t easily brainwashed by Amway’s creepy “family” angle, and those with sufficient income are rarely swayed by the “exciting opportunity” to “build an asset” for themselves. In short, Amway uses the tried and true tactic of exploiting the weak. By aggressively pursuing friendships, establishing mentors, and building an active community, it’s easy to see why being part of Amway seems like a good time to someone who’s been feeling a little bit lonely lately.
To understand the DeVos family, it helps to understand West Michigan. A sweeping landscape of flat, rolling farmland freckled with small towns, it sits on the opposite side of the state—in more than one way—from the big, diverse, reliably Democratic Detroit metropolitan area. Broadly speaking, it’s a region where people are deeply religious, politically conservative, entrepreneurial and unfailingly polite—think Utah, if it were settled not by Mormons but by Dutch Calvinists. “There’s an old expression here,” chuckles Gleaves Whitney, director of the Hauenstein Center for Presidential Studies at Grand Valley State University in Grand Rapids. “‘If you ain’t Dutch, you ain’t much.’”
I love Amway because they have excellent customer service available and are always efficient and ethical in their ways. I like the way it handles business. They are also very unique and engaging and have a very broad selection of products and services that are relevant to my profession. I would use them again. I would recommend Amway to a colleague or any other peers in my organization and to anyone looking for services similar.
Brad spoke in parables: There was Brad’s father-in-law, who, upon being given a brand-new souped-up truck, sat down and wept. After a few years, the “newness wore off,” so Brad again bought him the latest model. And again his father-in-law sat down and wept. (Brad’s own fluid dynamics were more spectacular: When he first saw the jazzed-up truck, he admitted, “urine streamed down” his pant legs.)

At the time, it seemed like a dead end for a neophyte political candidate. In reality, it was the opening of a new avenue the DeVoses followed to far greater political influence, reshaping Michigan politics and the national Republican scene. “I think that loss really solidified the idea in the DeVoses’ minds that the real way to get what you want is to be behind the scenes,” says Susan Demas, publisher of Inside Michigan Politics.
The house is outfitted with an elaborate security system. A small room on the second floor holds the bank of monitors. There are cameras on every corner of the house, and at every outside door, and several around the pool. Three rapid beeps signal a door’s opening. Even though Feather Sound is a very safe neighborhood, Renata says, and she never heard of any home invasions while she was growing up here, people are very particular.
I have been experiencing the Amway Opportunity and Teams for 2 years now... best thinks ever happen to me. The best advise I can give to people is don't trust me or any one on internet. The haters probably have their own and very specific reason to be mad at this company but experiment it for yourself and see if it is for you or not! I was so skeptical and I am so bless I didnt listen all the bad things said on this company their ethic and their partnership with N21 made it for me so far the most growing and exciting experience!!! You don't know me but I am someone that needs ethic, equity, respect of human being and every living creature... I found that in so many level through this company!!! Our over consumption and crazy society is (for me) so wrong, it put sens back into my life and I can create my own economy since I am involve in this MLM!!! I love that chance and opportunity. Thanks Amway and all my beautiful team mate I am associate with... So bless to have met you on my path and thanks for your love and support!!

My college bound son called and stated he went to a seminar to sponsor Amway which in turns was a marketing scam to recruit! They asked for $200 to hold to start and depending on the sales and teams that he got together to do the same along with commission he can earn $200 a month! My son is unemployed in college trying to get an education not be a flunky for selling products online! Stop lying about making $39,000 in a month home business! If it was legitimate why haven't everyone heard of this company or products! Leave young, impressionable people alone! And stop showing them the money and talk about staying in school and getting an education & degree! Instead of quick money!!


One Republican who caught the DeVos family’s ire was Paul Muxlow, a realtor and former educator elected to the state house in 2010, representing a mostly rural district in southeast Michigan. Muxlow was a dependable conservative, but disliked the idea of eliminating the cap on the number of charter schools. While he was fine with charter schools in underserved communities, he said he couldn’t support them in rural areas—“It would kill those districts,” he explained to the Detroit Free Press in 2014. When the cap elimination came before the state Legislature in 2011, it passed with Muxlow voting against it. The following year, when he ran for reelection, he faced a blitz of attacks from GLEP, which didn’t even need his district, but spent just under $185,000 to take him out in the primary. Muxlow won by just 132 votes.
"Amway differed in several ways from pyramid schemes that the Commission had challenged. It did not charge an up-front "head hunting" or large investment fee from new recruits, nor did it promote "inventory loading" by requiring distributors to buy large volumes of nonreturnable inventory," said Debra A Valentine, a general counsel for the FTC, in a seminar organised by the International Monetary Fund in May 1998.
In 2002, the first election of GLEP’s existence, its PAC had more money than the Michigan Education Association, United Auto Workers, or any Democratic-affiliated PAC in the state. And if they lacked the influence and statewide presence of those groups, it was only a matter of time. “They take a very long-term view,” says Matuzak. “If you pick up a few new Republican legislators every two years, and throw a fair amount of money at legislators who are already there, you can create coalitions of folks who can tackle what seem to be impossibly large issues.”
I personally feel that Amway is a good vehicle to becoming successful. Its only when you know who you are, where you are going, and only when you've found a vehicle or vehicles to take you there, do you actually have a chance of getting there. People's lack of understanding of how the world really works gave way to ultimately disastrous results. Some people are so negative, the negative stuff drains you to the point when there are not sufficient brain cells left to focus on the good stuff. Positive and negative thought cannot reside in the same room at the same time.
Amway today produces and distributes over 450 products produced in manufacturing facilities acros the U.S., China and India. It has a network of millions of “Independent Business Owners” (IBOs) in over 100 countries. For better or for worse, they have set the benchmark for all other MLMs, and are consistently one of the top MLM companies in the United States based on revenue.
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.

Amway has one the world’s largest market shares for water treatment systems, which are widely purchased in Asian nations.  For these products, the reliability of the products is critical.  “In a direct sales business, an agent is selling their neighbors.” And for an Asian consumer, these are expensive products, from $600 to $1,000 dollars. “We don’t want our agents to have to explain why these products don’t work – so we do everything we can to make sure they keep working.”
In the roughly two hundred pages of Cross’s book, however, there is virtually no discussion of how Amway actually works. Among entire chapters dedicated to Amway’s state-of-the-art manufacturing facilities and its pioneering move onto the World Wide Web, the ‘Amway Distributor Profile,’ its ‘Bootstraps Philosophy,’ and Amway’s foreign expansion strategy, the closest Cross comes to summarizing Amway’s business plan is in this passage:
And then of course one question always comes up: ‘Should I even have this much wealth in the first place?’ I feel the Lord allocated some money for us to use for our pleasure, some for our ability to experience His world, some for investing to help create economic expansion and job opportunities for others – and of course, some for sharing with those who have a real need.
“Across the United States, the spirit of entrepreneurship is alive and thriving, from coast to coast,” said Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “This year’s AGER confirms Americans continue to view entrepreneurship in a positive light and are open to the idea of starting their own business. Compared to the global average, attitudes towards entrepreneurship in America are sustaining momentum from previous years and are on track to experience continued growth.”

As a child, I found the pleasure of being inside a big house to be endless. Future ownership had come to feel like a guarantee, so I took to imagining what life would be like in each one we visited. In this model of a girl’s bedroom with its shelf of figurines, canopy bed with lace cover, pink painted chest, and carved mirror, contentment felt within reach. This room was assurance I’d never be lonely or bored; that I would always have something lovely to look at, and lovely things to say, and other children near me to validate my worth. I felt special, included.


"The first part of the brainwashing," says Kyritsis, "was that 'there would be no success without the system.'" What's the system? The system is a series of seminars, recordings, and books that claim to be a guaranteed path to master salesmanship. Following Amway's guidelines successfully is seen as the only path to success, so if you aren't making money, it's because you're not "working the program" properly. Any success is due purely to their teachings, any failure is due to you not following them hard enough. Sound familiar?
The third way a distributor makes money is through earning commissions on group sales. "A Distributor may recruit a sales group and based on the success and productivity (as defined by product sales) of the sales group, a Distributor may earn commissions. It is important to note that a Distributor only earns commissions on the volume of Amway products actually sold," the Business Starter Guide points out.
Business owners receive education materials and free online training available 24/7 on mobile devices and in multiple languages. Educ and training topics include product information, how to sell them, how to earn income, how to grow a business, and how to be a leader. In addition, Amway offers business tools, including a personalized, mobile-friendly website, apps and customer service support (from real people, in six languages). Compared to the cost of starting almost any other kind of business, the cost to become an Amway IBO is minimal and low-risk.
From that point forward it became more demanding and more exhausting. Our lives had been taken away. There were Thursday meetings, Saturday events, Sunday night meetings, conferences, etc. We just lost control of it all. And on top of everything else, we were losing money, not gaining money. Finally, in mid-December, I told our mentors we couldn't do it any longer. Their first response was to blame my father who I had mentioned was skeptical (like any normal person would be). They immediately assumed he had forced us to quit when it was honestly our own decision. My dad was supportive. The next day we were cut out of their delusional lives completely. We were de-friended and blocked on social media and never to speak a word to us again.
I like the convenience that they offer. They have a wide variety of high quality products and their shipping is always on time. The layout of the website makes it quite easy to find the products I need and the specific package sizes that I am looking for. It would be good it they allowed for bundling certain items together in order to get a discount. They do it to a certain extent, but it would be great if they offer far more options and combinations. It was a clear, organized experience that made shopping quite enjoyable. Checking out was easy and the entire experience was hassle free.
When I got started with Amway Global back in 2006, like you, I too though at first it was a scam or pyramid scheme. But than I decided just to take the dive because it was working for others. I was told by my upline to build or make a list of all my friends, family members, etc and contact them to sell products and present to them the business opportunity. And if possible, schedule a home event or get them to a local hotel meeting, on a 3 way call, or attend a live webinar presentation.
Today, the DeVoses’ charitable giving and local boosterism mean that people in West Michigan have a different view of them than Michiganders elsewhere in the state. “The political narrative that has grown around [the family] is unfair,” says Whitney, whose Hauenstein Center has received grant funding from the DeVos Family Foundation. “They have made life better for a lot of people, and I can’t say that loudly enough.”

We should also note that Kyritsis lives in Greece, a country just coming through the other side of an intense financial crisis (see: "targeting desperate people", above). Amway is based in Michigan, but they do about 90% of their business outside of the United States. It's not hard to see why: Amway is increasingly well known as a scam in the U.S., and American citizens have an easier time suing the company for unethical business practices. In 2010, Amway settled with disgruntled American customers for $155 million.
The only other way that one could argue the merits of an Amway Pyramid Scheme is if the only person who made the most money was the first distributor to join the company, aka - "the guy at the top". The truth is that you could sign up today and sell more than your sponsor tomorrow. If so, you could pass him/her up and make more money. This completes negates the theory of an Amway Pyramid Scheme.
After four years of litigation Amway won a landmark case in 1979 concerning the legality of MLMs. Because distributors can make an income on direct selling in addition to their downline, the Federal Trade Commission (FTC) ruled that Amway was a legitimate business and could continue to operate. This decision has only led to other MLMs adopting similar loopholes and has done little to protect the millions of people scammed into giving their time and money to Amway and other MLMs.
Year by year, cycle by cycle, the DeVoses built a state Legislature in their own image. By the time Democrat Jennifer Granholm was term-limited in 2010 and Republican Rick Snyder was elected governor without any political experience, it was the DeVoses, not Snyder, who knew how to get things done. Unlike the Engler years, this time, they had more sway than the governor.
While Jean explained all of this, Josh, by way of chatting up the friend who was to drive me home, offered him some Glister Anti-Plaque Gum. This was a companion to Glister AntiPlaque Toothpaste, something so caustic-sounding that I never dared put it in my mouth. “It’s actually illegal in Canada,” Josh improbably declared, adding, “I guess they just don’t worry about plaque up there.” Friend-with-Car excused himself to go to the bathroom, from which he emerged with an odd look on his face. Once safely in the car he described the bathroom as something not to be missed. 

In 2002, the first election of GLEP’s existence, its PAC had more money than the Michigan Education Association, United Auto Workers, or any Democratic-affiliated PAC in the state. And if they lacked the influence and statewide presence of those groups, it was only a matter of time. “They take a very long-term view,” says Matuzak. “If you pick up a few new Republican legislators every two years, and throw a fair amount of money at legislators who are already there, you can create coalitions of folks who can tackle what seem to be impossibly large issues.”
They encourage new participants to start eating healthy and work-out — big surprise, taking care of yourself feels good — however, those who have been in a funk for a long time might attribute their new health and self-esteem boost to Amway rather than positive diet and lifestyle changes. Then they have recruits set goals, make vision boards, and sell them on the dream that they’ll “be retired in 2 to 5 years”. Amway is a pyramid scheme, but it’s masked under the real positive live changes subscribers make.

They're very honest. Their products are clean and not full of things that will poison you. You always have a partner to help you. You would not believe how people respond to you, when they first realize the product really is that good. Sometimes I forget that in the long run ''it's cheaper to by in bulk'' but it seems at the time ''like a lot of money" and I hate the confusion in my mind. Also, the pyramid took a long time to get into my brain. That's where having someone I could call and not be too far from me to help when I just did not understand. Amway is so simple to sell but my interest was for woman everywhere with or without kids to have clean, clothes and not breathe in their homes with chemicals.
Amway North America Managing Director Jim Ayres talks with Rick Neuheisel, former player and coach and current CBS Sports analyst in “Team Building On and Off the Field.” Neuheisel’s approach to leadership is forged by three key questions: Who are we, where are we going, and how are we going to get there? The resulting clear sense of identity and direction – coupled with the active, daily choice to have a positive attitude – makes leaders and their teams relentlessly positive, convinced that anything can and will be accomplished. Watch Now

After graduating from high school in 1975, Betsy enrolled at Calvin College, her mother’s alma mater. Calvin’s mission, as stated in the 1975–1976 course catalog, was “to prepare students to live productive lives of faith to the glory of God in contemporary society—not merely lives that have a place for religion … but lives which in every part, in every manifestation, in their very essence, are Christian.”
The idea of Amway was started in 1949 by two friends, Jay Van Andel and Richard DeVos. Originally called the Ja-Ri Corporation, the pair began by selling Nutrilite and a few imported products. In ten years, they had over 5,000 distributors below them. By 1959, together with some of their top distributors, DeVos and Van Andel broke off to form Amway. They began selling their now famous Liquid Organic Cleaner (L.O.C.) and quickly expanded to more home products before launching into the health and beauty industry that defines their business today.
Some Amway distributor groups have been accused of using "cult-like" tactics to attract new distributors and keep them involved and committed.[84][173][174][175] Allegations include resemblance to a Big Brother organization with a paranoid attitude toward insiders critical of the organization,[175] seminars and rallies resembling religious revival meetings,[84][175] and enormous involvement of distributors despite minimal incomes.[84][174][175] An examination of the 1979–1980 tax records in the state of Wisconsin showed that the Direct Distributors reported a net loss of $918 on average.[95][174]
Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway manufactures over 450 products, with manufacturing facilities in China, India and the United States, as well as Nutrilite organic farms in Brazil, Mexico and the United States (California and Washington State). Amway brands include Artistry, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique, Artistry Men and XS.
It's actually not. It was even investigated in 1979, an investigation initiated by Amway to disprove those claiming they were fraudulent. I'm guessing you may have joined and didn't put in the work and didn't see a good return and are now upset. Well, it's just like going to college, if you don't do the work and do well in college and fail out and have to quit, you will claim college is stupid and doesn't work just because you weren't successful. Shame.

So, after hearing the Amway rhetoric on an endless loop, recruits start to make disastrous decisions, and each one is applauded by their peers. In Kyritsis' case, his "friends" at Amway even encouraged him to give up on his education. "They would actually compare having an Amway business with getting royalties, like from a book or a song. That you build a network once, and it pays you forever, even if you stop working. So, why go to college when I can make a successful Amway business without any degrees? For me, as a 21-year-old idiot who never had a full-time job and lived with his parents, that was reason enough to drop out of college, and I never got my degree."
Recently purchased hair care products from amway.com/rotondo. Very satisfied with the quality. The nice thing about Amway is that they use their own nutritionists, chemical engineers, etc. The stuff you get "off the shelf" is largely produced overseas using packaging from many different companies. Who knows what really goes into those products? Made in the USA in Grand Rapids, Michigan!
The Amwayers who had brought me to Dream Night were flying high on the drive home, whooping occasionally just to vent their exhilaration. I felt as though I had just sat through a year’s worth of infomercials, with some high school pep rallies and a few Tony Robbins lectures thrown in. But to see all this as an exercise in mass hypnosis, according to Amway’s literature, would be to “misunderstand” what is, simply, “the best business opportunity in the world”—an assessment, strangely enough, with which the rest of world is starting to agree.
Occasionally, though, it can be useful to mention poverty in a certain context. Inspired by the personal and business philosophies of DeVos and Van Andel, Cross spent the ten years after writing Commitment to Excellence researching the two men, culminating in his 1995 self-help book Choices with Clout: How to Make Things Happen – by Making the Right Decisions Every Day of Your Life. Much of the book is compiled from interviews with the Amway founders and top-level distributors. In a passage about excellence, Van Andel outlines the proper way for an Amway distributor to rationalize the issue of poverty:

The embarrassing jerk was my parents’ upline, Vincent, who had Emerald status. I don’t remember this man. My dad says, ‘He was a creepy guy, just an incredibly creepy guy. I don’t know how else to describe him . . . You actually felt, after being around the guy, that you needed to take a shower. Nobody wanted to be around him. He was a jerk, he was a liar. Just a despicable person.’

‘It’s very dark,’ I observe. We’ve begun in the middle: a room with wood paneling, shellacked stone floors and walls, and a recessed circular area for entertaining, carpeted in emerald. Behind me, a pool table occupies most of a Turkish rug annexing the area beneath the open-style second-floor balcony. The Realtor stands near a grand piano and a stone planter housing ferns.
Amway is a multilevel marketing corporation. Some call it a pyramid scheme. In 2015, its parent company, Alticor, claimed transglobal sales of $9.5 billion. It is the biggest direct-selling company in the world. Distributors make money by signing up other distributors and – somewhere in the background – ‘selling’ Amway products. It’s not exactly clear how Amway products should reach the public. That isn’t part of Amway’s marketing plan; The Plan mostly teaches distributors how to sign up other distributors, to whom they then distribute Amway products, who then distribute Amway products to other distributors they sign up, and onward. Amway has been the target, along with its affiliate companies, of multimillion-dollar lawsuits and other legal actions on almost every continent.
The Coaches Poll has come under criticism for being inaccurate, with some of the charges being that coaches are biased towards their own teams and conferences, that coaches don't actually complete their own ballots, and that coaches are unfamiliar with even the basics, such as whether a team is undefeated or not, about teams they are voting on.[5][6] In 2012, USC Trojans coach Lane Kiffin resigned as a voter after just one vote amidst controversy over his preseason selection of his school as No. 1. Kiffin told reporters, "I would not vote USC No. 1, I can tell you that much." However, USA Today, citing the need to "protect the poll's integrity", revealed that Kiffin had voted his team for the top spot. Kiffin apologized and explained that his comments were from the perspective of an opposing coach voting for USC.[7]
Amway and its founders have long had deep ties to the Washington D.C., and particularly the Republican Party. The current House basically has a minor Amway caucus with five former distributors and Amway has been one of the largest donors to the Republican Party since the early 1990s. DeVos’s son, Dick, ran for governor of Michigan in 2006 and his wife, Betsy, is currently the Secretary of Education in the first Trump administration. She has speculated that the DeVos family has donated around $200 million to Republican candidates.
‘It’s very dark,’ I observe. We’ve begun in the middle: a room with wood paneling, shellacked stone floors and walls, and a recessed circular area for entertaining, carpeted in emerald. Behind me, a pool table occupies most of a Turkish rug annexing the area beneath the open-style second-floor balcony. The Realtor stands near a grand piano and a stone planter housing ferns.

Well that's all fine and dandy but I am not lazy, I like talking to people. But I am not going to persuade people to get into a so called business when in al actuality this is like a Sam's Club membership except everyone you get to join, you get a piece of their profits and any profits of their offsprings and so forth and so on. I can do that, but not full time. It's not something I enjoy. You have to have passion for that and I don't have that type of passion for selling Sam's Club memberships to folks. I am a nurse and that's my passion No this is not a scam. Just say no it's not for you and move on. No need to bash the company.
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