"We were warned never to use the name Amway on the phone; even while showing the business plan, the name would be one of the very last things mentioned. The explanation from our 'sponsors' was that people in the past have misused the name 'Amway,' and people should get a chance to know the 'new Amway' without being prejudiced from things they might have heard."
On their request, we went to some meetings, where the same thing - earn $50k to $70k. They call winners on stage based on their performance. They say those members earned lakhs (a hundred thousand). But no one has the guts to ask them to show their account statement which reflects their receipt of payment from Amway. Fooling people. You pay 8 to 10 times higher than our Indian items.
The houses in Carlton Estates were a magnitude above those in our old neighborhood, where all of the concrete homes followed more or less the same design. These sat on larger lots and had deeper lawns, and each was entirely unique. There were second and third stories, and sloping, multilevel roofs. There were bamboo thickets obscuring homes from the street. Stone and wood exteriors. Stained glass windows. No sidewalks. No streetlights.
Amway stresses that the main difference between a legitimate MLM business model and a pyramid scheme is that a legitimate MLM is focused on selling products, not recruiting more salespeople. In a legitimate MLM, it should be possible to make money by simply selling products directly to customers. With that main criterion in mind, here are some other ways to identify product-based pyramid schemes:
As global leaders in phytonutrient research, skincare, water and air purification advancement, nearly 1,000 Amway scientists, engineers and technicians collaborate to create new products that support IBOs and the needs of their customers. The company’s global research projects influence not only Amway’s product development, but also contribute to the larger R&D community.

This is not the man who brought my dad in but a man somewhere above him. He was what The Business calls a ‘phony Emerald.’ To meet the criteria for the pin level, he’d force the people in his organization to order extra product in order to grow his volume and push him across the finish line each month – not that he turned much of a profit doing so, as he had to pass it all on to his own upline. ‘Well, the Emerald pin doesn’t mean anything unless your organization is solid,’ said my dad. ‘So you got a pin – you’re not making the money.’ Eventually, my dad says, Vincent was stripped of the Emerald pin because he couldn’t maintain the sales by force alone. 

I love their laundry soap, but hate the fees you have to pay. You either have to become a distributor for the company, which is quite expensive, or pay a much higher retail price. There is no loyal customer program or incentive to continue ordering. They also always seem to be high pressure sales people who continuously pester you until you join. There were quite a few products that we liked, such as some of the protein bars and energy drinks. Then they decided to make some changes to those items that we no longer cared for.
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 I'm sure that the success stories I heard were all true. The problem is that they build an unrealistic expectation of what is possible.  People hear these rags to riches tales and think 'hey that could be me'.  Unfortunately very few of them will ever make any money at all.  Even fewer will achieve financial freedom from Amway   Joining Amway is extremely easy, making a profit in Amway is extremely difficult.
Yue, you could not have sadi it any better! The bottom line is people looking to go into business must understand that they are representing the company that have put so many years and money in building brand recognition and product sales for the distributors that are conducting the business model the proper way. If people could only realize that they have to stop blaming others for their failures and start looking in the mirror! Our company, Active Energy, has a tremendous screening process (10 hours worth) prior to even taking an application, then once a person is approved, they still must go thru 15 hours of training in order to insure success. Eventhen, we still have distributors who struggle because they lie about their intentions, lie about their abilities, lie about having the time to dedicate to the business model. The bottom line is that if you dont COMMIT to any business, you will not succeed!! its that simple! right now, we have a 100% percent success rate but we have had to re train and hold the hands of many distributors to get them straightened out. We will continue to stand by all our distributors. WE ARE AE!
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Inefficiencies were everywhere, since the supply chain rigidly followed the line of recruitment. Some of the items I ordered had to be sent by mail all the way from Seattle, since that was where Scott and Shelley Coon, our upline Direct Distributors, happened to live. Others could be shipped from a regional warehouse in Michigan—one of Amway’s attempts to make the system more workable—but still had to be ordered through the Coons. Some items—unavailable from the warehouse—could be sent directly to me via UPS, but my building didn’t have a front desk to receive them. Jean suggested I have them sent to her apartment to be picked up with the rest of my order.
Here is my experience from amway. (spoiler, not good) I was an IBO and part of a business team for 2 years. went to 6 big conferences and really did my best to sell and share the opportunity. I ended up getting like 5 or 6 people in under me and then some under them. some people quit but I was sold on the dream. after the second year and time to renew I went over how much I spent every month compared to checks received from the company. I was getting anywhere from $40.00 a month to $200.00 but usually under $100.00. after the two years I was thousands in the negative. I thought would I want to get somebody just like me in the business? someone to go to the conferences, buy from themselves. at first I said yes but then I realized I would of sponsored a lot of hard working people and made them go broke. my uplined usually pressured me to drive a long way for meetings, buying stuff. all the events were super late and I was really sleep deprived. all of these are cult techniques. look it up.. do it.. I found that most people who are emeralds and diamonds make way more off the cd’s and events than even the amway part. usually if they share income it is there one best month but most the time I find they make crap. I wont go into details but I really didn’t want to continue. I went back to finish my degree (which my upline convinced me to quit school!!!) I got my degree. now just 2 years later I have actually doubled my income, met the most beautiful girl, Ukrainian girl with a perfect accent. she too was in amway and quit. I am working in a job in my degree field (server administration) and she actually started her own business. Amway had good business principles but you are much better off to go start a real business not a multi level marketing business in which you do more buying than selling and if you actually do selling you will need to sell a whole crap ton to get any money, in fact you will make more money working part time at mcdonalds than actually just selling amway products and I am guessing that is even if you get 15+ customers. do your research on where the top dogs are making money, then if you are in business yourself please recap your spending vs income and then question did my upline push me away from friends, family, or choices I would of done differently. If you spent the time to read this thank you as I kinda went long, I am so happy now and was only acting happy in amway as they say “fake it until you make it.”
One day, Sherri asked me to attend a meeting at which a “millionaire from the West Coast” was to talk about “business trends of the nineties.” I was not entirely caught by surprise—Sherri had dropped hints about starting her own “distribution business” at about the time that Amway Dish Drops appeared in the E2020 kitchen—and although she didn’t tell me the millionaire was from Amway, it wasn’t difficult to guess which version of the gospel of wealth he’d be preaching. I jumped at the chance to meet this mysterious man of money, although from totally insincere motives—the old anthro major in me was hankering for a bona fide subculture to gawk at.
Great article Christene! It's very difficult to build an Amway business in the United States, most of their growth nowadays is international. Even the business builders inside Amway are leaving the country to build abroad. The reason for this is twofold: 1-people like Ethan V. are out there on the web slamming Amway and discouraging IBOs all in an effort to market their own products and services to them (I call this leech marketing); and 2-Amway has not embraced internet marketing, and continues to teach belly to belly marketing tactics that require all of their new people to "burn the rubber off the tires." It's not up to us to dictate how the marketplace wants to be marketed to, it's up to us to figure out how to speak to them and then provide that message.
In 2006, Quixtar, in partnership with the IBOAI (IBO Association International) launched the "Quixtar Accreditation" program in order to address concerns about the companies that provide Business Support Materials to Quixtar IBOs. North American Diamonds (high-level IBOs) and their associated training companies may apply to Quixtar to be accredited by the corporation. Among other things, accreditation specifically states that promotion of particular religious or political viewpoints is unacceptable. Additionally, accredited programs must agree to a range of other guidelines, including "full" transparency in any compensation paid for Business Support Materials. The "full" transparency only applies to the IBO's who are participants in the BSM income, for most groups this means Platinums and above, representing a very small percentage of IBO's. Accreditation lasts two years and is enforced through reviews of materials and surveys of IBOs. The full guidelines are listed in the IBO Communications Platform.[21] In April 2006 "eFinity" became the first Quixtar affiliated support organization to receive accredited status.
We follow her up the stairs. There are two large bedrooms separated by a bathroom and a linen closet – the children’s rooms. I step into the one on my left, which is smaller than I expected. It has wood floors and a closet with sliding mirror doors. Out the window, the neighboring house is less than ten feet away, and the space between is filled with broad-leafed palm trees. I hear the faint twang of the radio on the pool deck, playing ‘Sweet Home Alabama.’

If it’s not your family who brings you in, it’s probably a friend. For my dad, it was a manager at one of the car dealerships for which he handled advertising. The man’s business comprised almost half of my dad’s income. Over time, they’d developed a friendship. You’d think my dad would be immune to Amway, given his familiarity with advertising’s insidious ways. But how does the saying go? A good salesman can sell you your own grandmother.

William Keep, dean of the College of New Jersey’s School of Business, and a pyramid scheme critic, told Bloomberg earlier this year that “in terms of sending clear signals to the industry, the F.T.C. has done worse than nothing since 1979. It sends confusing signals that have in no way helped us understand how to identify a multilevel marketing company that may be a pyramid scheme.”
It may come as a surprise to Jessica and Richard, but 50% of all people are below average. IBOs are successful only if they exploit those that are feeble minded enough to buy Amway's crappy products: i.e cleaning products loaded up with salt. No ethical person would consider doing this. If the average IBO income is only about $200 and the median a lot less ~$30, then the scam is obvious! Perhaps Richard and Jessica always load up on Lotto tickets because the potential return is huge. Richard loves to focus on the good stuff and gets blinded by the false hope. Don't be a sucker, MLM is a scam.
The DeVoses supported an amendment to the US House of Representatives' omnibus Financial Services and General Government Appropriations bill for fiscal year 2018 by US Representative John Moolenaar that would have limited the ability of the FTC to investigate whether MLMs are pyramid schemes.[136] The amendment would have disbarred the Treasury Department, the Judiciary Department, the Small Business Administration, the Securities and Exchange Commission, the FTC, or any other agencies from using any monies to take enforcement actions against pyramid operations for the fiscal year.[137] It also adopted provisions from H.R. 3409, the so-called “Anti-Pyramid Scheme Promotion Act of 2016,”[138] which would blur the lines between legitimate MLM activity and pyramid schemes established under the original 1979 FTC case by deeming sales made to people inside the company as sales to an “ultimate user,” thus erasing the key distinction made in the ruling between sales to actual consumers of a product and sales made to members of the MLM network as part of recruitment of members or to qualify for commissions.[137][138][139] The amendment was opposed by a coalition of consumer interest groups including Consumer Action, the Consumer Federation of America, Consumers Union (the publisher of Consumer Reports magazine), Consumer Watchdog, the National Consumers League, and the United States Public Interest Research Group (US PIRG),[138] as well as Truth in Advertising (TINA.org) in its original incarnation.[139]
They are a very professional and big all American company. What amazes me the most is their customer service, very pleasant and polite people, always there to help and resolve any problem there might be. It was very easy to sign up and post first order. They offer a ton of benefits, and a huge selection. I ordered a bunch of stuff first time, it arrived very fast, and I was amazed by quality and total price. Will buy again soon.
Days after the 2012 election, Dick DeVos picked up the phone and rallied Republican lawmakers to pass right-to-work in lame duck while they still had the votes, reportedly promising financial support to those members who would find themselves facing tough reelections and suggesting he would back primary campaigns against those who didn’t step in line. “There’s one family who gets these people elected, and consequently, you can assume they can get them unelected, too,” says Gretchen Whitmer, who was the state Senate’s Democratic leader at the time. 

"Amway is my favourite company ever! It is very popular in my town and has a lot of experience, so I trust it completely. All of its products have high quality and are guaranteed to work well. If you have any problems with your purchase, you can send it back and get either another one or a refund. I like their customer service a lot. I have had issues several times but the representatives of the customer service helped me to resolve them really fast."
I think there's a ton of misinformation on both parts. Yes, most people who jump into the business don't understand what they need to do to make their business successful. Then again, as mentioned above, MLM is a highly outdated model, pretty much just a good way to waste time when you could be using that time to retrain or pursue your passions. After all, what's the point in selling overpriced, under-quality product, and how can you expect to sell if you wouldn't buy it yourself?? I feel as though this system of marketing will die out fairly soon. Great post.

Multi-level market (MLM) or network marketing is an American institution. Companies like Amway, Tupperware, Herbalife, Avon, Mary Kay and The Pampered Chef support huge networks of distributors and recruits who sell every type of product from dietary supplements to kitchenware to beauty products. Salespeople are called independent business owners (IBO) and generally work from their homes.


In 2013 IBOs, people who qualified to be Business Consultants in the UK earned an average annual income of GBP21,048.  This falls short ofthe UK average annual income of GBP26,500.  It is however substantially better than those Amway IBOs who were not business consultants, as their average income for 2013 was less than GBP1,300 .We are not surprised, Amway has not made the 2013 Income Disclosure Statement  publicly available on their website.  However we  found a copy for you.

Dreambuilders’ impact on Sherri’s life was far less salutary. Its most tangible financial effect was the used car she had bought with Josh’s advice, which came complete with a weird smell and a glove compartment that didn’t close. But Sherri felt that she had undergone a profound psychic transformation. “Before Amway,” she would say, “I just wasn’t thinking!” Her new clarity made her scornful of mass pursuits: When the E2020 staff went to a Cubs game, she could hardly believe that people would waste their time that way. (Josh counseled her to just sit next to strangers and mingle.) Her “j-o-b,” even with a promotion to Internet Expert, certainly didn’t interest her anymore: She wanted to spend the whole day talking about The Business.[14] And she now regarded unambitious co-workers, family, and friends as, in Scott Coon’s words, “slugs.”
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