Ironically, the people who quit Amway and claim to be experts at it probably never even really understood the business. This is apparent by their complaints, the top complaint I hear being “Oh you have to buy a bunch of product every month…” So lets clear that misconception up. .. Think about a mall for a second…. Malls have stores in them right??? Lets say you OWN a mall. And lets say that I own Best Buy. I go to you and say “hey can I put a Best Buy in your mall?” You say “yeah, sure”… So because YOUR mall sells MY product does that mean that YOU work FOR ME? Of course not, it just means that I am a supplier of your business… Now,..lets use logic here...IF you owned the Mall...and you needed to buy a TV...where would you buy it from?.....Well if you're capable of thinking like a business owner, the answer is you would buy it from YOUR MALL..Because a business owner supports his own business, always. When you own a business you never support your competitors. So how does this tie into what Amway does.. Amway supplies you with a business that is really like an online mall. This mall is filled with stores that Amway networks with such as Nike, Best Buy, Nutrilite, Forever 21, Banana Republic, XS Energy Drinks,..(many more). So if you use your head hear and think about it, AMWAY is an excellent business model. It creates the most loyal consumers in the world. Because these consumers are also owners! They are owners of their own online mall, and within this mall are stores that THEY WERE ALREADY SHOPPING AT. And the stores within your mall don’t even have to advertise to you, because you’re already incentivized to shop through them…because you OWN a mall that sells their stuff!! So ,.. when you are an AMWAY Independent Business owner…no, there is no REQUIREMENT for you to spend a monthly quota on AMWAY products…..But you’re not very smart if you don’t spend money through your business ....because they are YOUR products…You OWN a business..and you’re not even supporting your own company…. The key is not to just haphazardly purchase Amway products…its to SHIFT your purchasing to stop buying from other stores and support your OWN store…NOT spend EXTRA. I can supply my own home with my Amway business,.. I used to buy Tide Detergent, now I buy Legacy of Clean because its MY product…I used to take GNC vitamins, Now I only buy Nutrilite because its MY product…I used to drink Red Bull…Now I drink XS because its MY product… And in addition, you do not have to be great at sales…You don’t need a lot of customers! This industry is not about getting 100 customers…its about getting 1 to a few customers …and YOU being YOUR OWN best customer. You teach someone smart how to do the same thing. Duplicate that a few times. And you’re retired. Not easy. But what sounds better to you (speaking to Generation Y and younger),…working for 30, 40, 50 years and never being able to retire because our generation WILL NOT be able to retire the same way our parents did… or building the Amway business for 2 – 3 years and never having to work again. Read “Business of the 21st Century” by Robert Kiyosaki” if you want to know more about the industry and why it’s the PREFERRED business model of our times.
In this, Dick and Betsy DeVos’ familial roots serve as an object example. Dick is the eldest son of Richard DeVos, who co-founded Amway in 1959, and grew it from a meager soap factory into a multinational colossus with $9.5 billion in annual sales, enlisting his children to manage and expand the company. Betsy hails from a dynasty of her own. In 1965, her father, Edgar Prince, founded a small manufacturing company that came to be worth more than $1 billion on the strength of Prince’s automotive innovations, which include the pull-down sun visor with a built-in light-up vanity mirror.
Enter Jay Van Andel, Amway’s other cofounder. Jay had a 1929 Model A, which Rich had noticed both driving down his street and also parked outside his high school. ‘I thought a ride in this car would surely beat the bus, a streetcar, or walking,’ says Rich. The rest is as saccharine as you would expect: good American boys working hard to make their dreams come true – an adventure full of family values and sturdy bootstraps with which one can pull himself up. It begins with the heartwarming story of their first joint business venture, running a pilot school, then segues into a comedy-of-errors trip on a sailboat – a typical masculine coming-of-age experience rooted in good old-fashioned American values like cooperation, perseverance, and leadership.
As its hands reached “midnight,” the Rolex dissolved into a series of video montages depicting the consumer Shangri-La that our own forthcoming Amway success would open for us. We leered as a day in the life of a typical jobholder—all alarm clocks, traffic jams, and dingy cubicles—was contrasted with that of an Amway distributor, who slept in and lounged the day away with his family. We gawked hungrily as real-life Amway millionaires strutted about sprawling estates (proudly referred to as “family compounds”) and explained that such opulence was ours for the asking. We chortled as a highway patrolman stopped an expensive sports car for speeding—only to ride away a moment later with an Amway sample kit strapped to his motorcycle. Our laughter became a roar of delight as the camera zoomed in on the sports car’s bumper sticker: “JOBLESS … AND RICH!”
We follow her up the stairs. There are two large bedrooms separated by a bathroom and a linen closet – the children’s rooms. I step into the one on my left, which is smaller than I expected. It has wood floors and a closet with sliding mirror doors. Out the window, the neighboring house is less than ten feet away, and the space between is filled with broad-leafed palm trees. I hear the faint twang of the radio on the pool deck, playing ‘Sweet Home Alabama.’
I was invited by a gentlemen from eastern Suffolk area, NY and had told him I was busy in other things. What I didn't realize was how I had went to see this same presentation in someone's house about 20 years prior to 2015. So it was May 2015 and people want to return to the American dream and here comes these floating characters straight out of a horror video game. So they smiled their way and have their game plans down to a science. There's no way I'm going to sit through a presentation that makes me feel I am chained down in my seat 24/7.
Ultimately, however, he dealt with his catch-22 through simple fantasies of escape. He was adamant that someday he’d be a millionaire, his current predicament no more than a bad memory. His hand would describe a hyperbola as he explained that The Business was hard at first, but if you’d just stick in there, you’d soon enjoy exponential success. This would happen so soon that he wouldn’t have to prospect long enough even to get particularly good at it. “The point is not to get good,” he insisted, “It’s to get done!”
Edit: Thanks for the answers everyone! Unfortunately, we had a long debate today about it and he is definitely set. Even after I talked about the pyramid scheme esque facts and everything else you guys said. I'm still going to be his friend but I'm definitely not bought. He is very stubborn and wants me to read a book by KIYOSAKI... he also mentioned that they sell products at a price lower than retail price, contrary to what other posters said. Can anyone confirm?
A lot of people join (Amway.com) and other MLM business opportunities believing it will be easy and it’s their ticket to “get rich quick”, but the truth is it’s totally the opposite. Like any real business, you will have to work your butt off for a long period of time before you get results. Keep this in mind that Amway is a 2 to 3 year plan and you will have to follow that plan by prospecting, going to major functions (Home parties and larger events that take place) and by attending your team’s weekly meeting.
My husband and I tried Amway, and here's the story: My husband's BEST friend and his wife started asking us to hang out a lot, which was cool because we enjoyed their company. I thought she was my best friend at the time, stupidly enough. It didn't take long for them to tell us about this "amazing" opportunity. We thought we would give it a try since we sincerely trusted our friends. We would go to their house for a "meeting" in their basement with a bunch of strangers and two guys in suits. The guys would talk about how nice it is to work from home, make tons of money and generally just talk about nothing to do with the actual business. After every meeting I would think, okay but what is the business all about!?!?!? So eventually they set us up as "business owners" and we purchased a ton of crap from Amway totaling over $1,000 because, "that is what you do." Eventually, we decided that we would not continue with the business. There was nothing wrong with it, but we knew it wasn't for us. We didn't want to approach complete strangers in coffee shops and present them with an "opportunity"; we didn't want to stay home on the weekends to attend meetings instead of spending them at the lake; we didn't want to choose Amway partners over friends and family like you are taught (yes, there is a "tier"); we didn't want to spend thousands of dollars on products and guilt-trip our friends and family if they didn't want to buy our products (yes, this was also taught). All in all there was nothing very wrong with it, it's not a scam, but it's definitely NOT for everyone. I am writing this not to bash anyone but to give anyone an insight if they are wanting to be part of Amway. Oh, and as for the "friends"... they now completely ignore us. And I mean, I'll see them in public and they'll turn away from me when I wave; they will talk to anyone BUT us. And this was my husband's long-time highschool friend; they were even in eachother's WEDDINGS. So to be quite frank I will talk everyone out of doing Amway and it's their fault. If that is how they will treat others for simply not continuing with the business then I will tell NO ONE to join.
The Amway Center is a sports and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts. The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL, and hosted the 2012 NBA All-Star Game, plus the 2015 ECHL All-Star Game.
We should also note that Kyritsis lives in Greece, a country just coming through the other side of an intense financial crisis (see: "targeting desperate people", above). Amway is based in Michigan, but they do about 90% of their business outside of the United States. It's not hard to see why: Amway is increasingly well known as a scam in the U.S., and American citizens have an easier time suing the company for unethical business practices. In 2010, Amway settled with disgruntled American customers for $155 million.
Amway gives some idea of real chances for success in its “Amway Business Review” pamphlet, which the FTC requires it provide to all prospects. The “Business Review” is an ingenious mixture of mandated honesty and obfuscatory spin: The average monthly gross income for “active” distributors, for instance, is revealed to be a meager $65 a month; but the “Review” leaves out the median income and the net profit, both of which would probably be negative. Likewise, it states that “2 percent of all ‘active’ distributors who sponsor others and approximately 1 percent of all ‘active’ distributors met Direct Distributor qualification requirements during the survey period.” From this, it derives the optimistic conclusion that “once again, the survey demonstrates a substantial increase in achievement for those who share the business with others.” Increase implies that there are some non-sharing distributors who succeed; an alternate reading of the statistics would be that all distributors try to share, none succeed without sharing, but only half are able to share. It’s also a measure of Amway’s PR savvy that every article I’ve seen (even the critical ones) that mentions the number of Directs uses the 2 percent, rather than the more accurate 1 percent, figure.
Rich and Jay set up shop in Rich’s basement selling Liquid Organic Cleaner, or L.O.C., Amway’s first original product. With their trust in each other and the support of their loving wives, they’re able to weather all bumps on their ride to the top, including the first federal investigation of Amway, by the Federal Trade Commission in 1975. In a chapter of his memoir titled ‘The Critics Weigh In’ (in Part Two, called ‘Selling America’), Rich says of the suit, ‘[We] considered the suit another government misunderstanding of business principles and an attack on free enterprise.’
I absolutely agree with this post! I was recently approached by a friend to attend a “business meeting” regarding a “great business opportunity on the Internet” but he did not wanted to say anything until the meeting happened with him and his friend, who supposedly was the owner of this business venture. When I arrived to the “meeting” Suprise! I saw other friends there and about 300+ other unknown people. Immediately warning bells started ringing and I knew it was a pyramid scam anyhow, I stayed for the meeting and indeed by the end my suspicions were confirmed and it became quite obvious that the my friend’s friend was the recruiter. A few days later I heard back from a very close friend of mine who had also been approached and attended a separate meeting, she questioned me about it because the recruiter told her that I was “very excited at joining this venture” which of course was an absolute LIE and an obvious attempt to manipulate and pressure her to join! After two weeks, the recruiter contacted me ACCUSING ME of stealing a USED lip gloss from his wife the day of the so called meeting and then proceeded to ask me why hasn’t he heard back from me?!?! Could you imagine? The freaking nerve of these people!!!! Of course I put him in his place and hope that he never, ever dares to contact me again because if he does I will file a complaint for harassment!!
The official ribbon cutting ceremony and dedication took place on September 29, 2010 at 10:01 AM. The general public was invited to enter the building where Orlando Mayor Buddy Dyer gave his annual State of Downtown address. The first ticketed event was a Vicente Fernández concert on October 8. The Orlando Magic hosted their first preseason game at Amway Center on October 10 against the New Orleans Hornets when they won by a historic margin of 54 points, while the 2010–11 regular season home opener took place on October 28 against the Washington Wizards.
That fucking guy tricked me to go to their zombie meeting, I got there and it looked like a little family meeting, I was lost as I kept asking the guy what’s the business is about and what am I going to do, what’s the description but he kept avoiding my questions. He gave me his website the day prior but I could not see what it was about. He kept saying that he was going to help me to have financial freedom as they have a strong network where they deal with professionals who work with Bestbuy, lululemon, etc. I can’t believe I actually went there, please slap me, I deserve it! That’s the dumbest shit I’ve ever done, I spent two hours of my fucking time to go listen to blood suckers. I feel like I deserve a good slap by allowing myself to go there. I’m so fucking pissed off.
This said, according to Inter@ctive Week, "The commissions aren't all that great, even though they can add up to greater than 50 percent of the cost of the goods sold. If privately held Amway generated $6 billion in sales in 1998 as estimated, then each of its 1 million distributors would have pulled in, on average, only $6,000. It's nice extra income, but a livelihood only for the most talented, hardworking or aggressive. Or, for those with a large personal family tree.
But there were some interesting results that threatened to shake up the rankings, none more so than Clemson's narrow 28-26 win over Texas A&M. The Aggies had their chances to pull even late in the fourth quarter. However, Quartney Davis fumbled into the end zone for a touchback after being tackled just before the goal line, and Texas A&M couldn't convert a potential game-tying two-point conversion in the dying moments.
I was signed up, received no support from my upline, and yes although Amway has good quality products you need a substantial amount to sign up and all the marketing materials, rally's etc is expensive. Felt like I needed to be a slave of the company to get ahead. It feels also like you are pushing those above you up rather than them pulling you up. Feels like you are working for your upline's wealth rather than truly prospering yourself...
Texas A&M 167; Cincinnati 116; South Florida 87; Michigan State 48; Wisconsin 41; NC State 40; Northwestern 40; Miami 38; Georgia Southern 32; Oklahoma State 31; UAB 24; Stanford 21; Auburn 21; Oregon 20; San Diego State 16; Buffalo 14; Army 13; South Carolina 11; Iowa State 6; Florida International 6; Virginia Tech 5; Pittsburgh 3; Duke 3; Boise State 2.
In the 1979 ruling In re. Amway Corp., the Federal Trade Commission determined that Quixtar predecessor Amway was not an illegal pyramid scheme because no payments were made for recruitment. In addition, Amway (and later Quixtar) rules required distributors to sell to at least 10 retail customers per month, or have $100 in product sales, or a total of 50 PV from customer purchases in order to qualify for bonuses on downline volume. Quixtar IBOs are required to report this customer volume on Quixtar.com or they do not receive bonuses on downline volume. Furthermore, an IBO must also personally sell or use at least 70% of the products personally purchased each month. The FTC established that these rules help prevent inventory loading and other potential abuses of the marketing model.
"The only job I had during that period was a part-time job at a government-sponsored program, where I would give a couple of hours of computer lessons to small-business owners. I nearly didn't get that job, because when I first met with the director that organized it, I thought I would give her a special tape for prospects. Because which time is better to try and recruit someone, if not when you are going to them for a job?"
Entering the poll for the first time this season is Texas A&M, which is 2-1 with first-year coach Jimbo Fisher following a 48-10 win over Louisiana-Monroe. Can the Aggies stay ranked, though? A road trip to Alabama is next on the schedule. Also, UCF jumped Boise State essentially by not playing North Carolina in Week 3 due to Hurricane Florence. Meanwhile, the Broncos plummeted from No. 17 to No. 24 after a 44-21 loss to Oklahoma State. That puts the Knights as the highest-ranked Group of Five team.
Occasionally, though, it can be useful to mention poverty in a certain context. Inspired by the personal and business philosophies of DeVos and Van Andel, Cross spent the ten years after writing Commitment to Excellence researching the two men, culminating in his 1995 self-help book Choices with Clout: How to Make Things Happen – by Making the Right Decisions Every Day of Your Life. Much of the book is compiled from interviews with the Amway founders and top-level distributors. In a passage about excellence, Van Andel outlines the proper way for an Amway distributor to rationalize the issue of poverty:
In this Presidential election, companies that cut their labor costs by engaging in offshoring have come in for heavy criticism. Amway, one of the world’s largest direct selling companies, is a U.S.-headquartered global company that would be hard to criticize on these grounds. Many of their products that are largely sold overseas, actually leverage “Made in America” as a key selling point.
When HIV first came out, President Reagan formed a commission and I was honored to be on that commission. I listened to 300 witnesses tell us that it was everybody else’s fault but their own. Nothing to do with their conduct, just that the government didn’t fix this disease. At the end of that I put in the document – it was the conclusion document from the commission – that actions have consequences and you are responsible for yours. AIDS is a disease people gain because of their actions. It wasn’t like cancer. We all made the exceptions for how you got it, by accident, that was all solved a long time ago.
In the beginning, my parents put between ten and fifteen hours a week into their business – per the company’s recommendation. But over time, my dad’s enthusiasm began to wear off. ‘You say to yourself, ‘What the hell for?’’ he says now. ‘So that somebody can come in and then not return your calls? You take them to a meeting and there’s a jerk up there who’s embarrassing? I had no way, no avenue to get people in there and get them excited.’
At the top, the multi-multi’s seem to attain a Zen of conspicuous consumption. Brad Duncan, brother of the great Double Diamond Greg Duncan, described seeing a dusty Rolls Royce among the many cars in the garage of his upline mentor, Ron Puryear; when he asked what he paid for it, Ron answered, “I don’t know. Whatever the sticker price was.” Brad took him to task for this, until Ron lectured: “That dealership is somebody’s livelihood—somebody with a family. I’m not so hard up that I need to haggle the food out of a child’s mouth.” Brad was chastened, realizing that only small minds pay attention to sticker prices.
Dream Night was not the first Amway event I had been to, but it was the most hallucinatory. It began with the triumphal entrance of the Amway Diamond couples, half-jogging through a gauntlet of high-fives to the theme from Rocky, as the audience whooped and hollered and twirled their napkins over their heads. When the standing ovation finally tapered off, the emcee offered a prayer thanking God for (a) the fact that we lived in a free enterprise system, where there were no government agents kicking down the doors of meetings like Dream Night and (b) His Blessed Son. As dinner wound down, the video screens displayed a picture of what the guy next to me was quick to identify as a $20,000 Rolex watch. (He went on to tell of a fellow he knew who had a $30,000 Rolex and who couldn’t tell the time for the glare of the gold and diamonds.)
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The company is said to have been violating the Prize Chits and Money Circulation Schemes (Banning) Act. More specifically, Pinckney and the two other directors were arrested in connection with a case filed by a certain Visalakshi of Kozhikode. She claimed to have incurred losses of Rs 3 lakh in trying to sell the products of Amway through its multi-level marketing network.
eSpring was the first commercial product which employed Fulton Innovation's eCoupled wireless power induction technology. In December 2006, Amway sister company, Fulton Innovations, announced that it would introduce eCoupled technology in other consumer electronic products at the 2007 Consumer Electronics Show. Companies licensing this technology include Visteon, Herman Miller, Motorola and Mobility Electronics. Fulton was a founding member of the Wireless Power Consortium which developed the Qi (inductive power standard).
Following the Amway Center rules makes sure that you and everyone else remains safe at all times. These rules include prohibiting certain items to enter any Amway Center event, including harmful items like illegal drugs, weapons of any kind, and fireworks. As far as the camera policy, non-flash, still cameras without a detachable lens may be used at sporting events. For other events, the policy is event by event.
The Amway Coaches Poll is conducted weekly throughout the regular season using a panel of head coaches at FBS schools. The panel is chosen by random draw, conference by conference plus independents, from a pool of coaches who have indicated to the American Football Coaches Association their willingness to participate. Each coach submits a Top 25 with a first-place vote worth 25 points, second place 24, and so on down to one point for 25th.
Dick DeVos, on stage with his wife, echoed her sentiments with a lament of his own. “The church—which ought to be, in our view, far more central to the life of the community—has been displaced by the public school,” Dick DeVos said. “We just can think of no better way to rebuild our families and our communities than to have that circle of church and school and family much more tightly focused and built on a consistent worldview.”
It was hard enough to get people to sign up for Amway. My parents, in describing their experience, said that most people had heard of the company and believed it was a pyramid scheme. In fact, part of my parents’ strategy for ‘showing The Plan’ was that they didn’t even tell people it was Amway until the very end of their presentation – then they signed them up on the spot. If they couldn’t sign them up right then, they invited them to a meeting. Most of the time, even though they told them not to talk to anybody about Amway before the meeting, the prospect would go to their brother-in-law, who would tell them it was crap. ‘And if they make it to the meeting, this guy’ – the creepy guy in the upline – ‘stands up there and is a complete ass,’ says my dad. ‘And the people that you encouraged and cajoled, they take a look at you and say, ‘What?’ And then they don’t return your phone call.’
Amway offers a wide range of eco-friendly products under different brands. The most popular brands under the company are Nutrilite, Artistry, XS and Legacy of Clean. There are several hundred products that can be utilized to build a retail business. This includes personal care products, dietary supplements, water purifiers, jewelry, electronics and cosmetics.
They are very similar to Amazon. I would want them to lower their prices even more because I noticed that the prices started to increase and in order for me to remain a customer prices have to be fair. However, my overall experience with this website is very good because their delivery is very quick and easy and I will continue to use it if it stays that way. The service is really good also.
@cookie1972 I agree this business shows your relationship, you either build it together or your relationship parishes, not because its bad but because one or the other is unwilling to grow, it also has you learn about relationships an example is reading the book about the 5 love langues to IMPROVE your relationship. You only fail the business if you quit, weird how its like the gym, if you go you succeed if you don't you fail, challenge is open.
One of the biggest employers in GR by a longshot, which means competition - the healthy kind that would keep the company continually improving and testing itself - is in short supply. Also a bit of a disconnect between how employees perceive the company and how "the rest of the world" perceives the company. Can make some projects less than effective as a result.
Lmao i like how these amway fanboys are calling people that have real jobs broke lol 99% fail rate.. Dont use that excuse that people don't put in the work, I can put in 100% effort to sell dogshit, but I wont make anything cuz its still dogshit. You are ignoring the 99% fail rate and apparently ignoring the 100% success rate if you get a real job. I heard someone saying you aren't bound to the 9-5 chains in amway . As a Real business owner and many real business owners know that in owning a Real business u wish u had that 9-5 and thats it. Owning a real business is 24/7. So pull ur heads out of ur asses
The Dream is “sort of about pyramid schemes,” as host Jane Marie says at the beginning of the new podcast series, but it takes a moment to figure out just what that means. In the beginning of the first episode, which you can listen to exclusively here, Marie dives into a classic pyramid scheme of the 70s and 80s, the “airplane game,” a trend that became so prevalent among a certain subset in New York and South Florida that The New York Times caught on, calling it “a high-stakes chain letter.”
Inside the Amway Center, everything is new from the front row to the rafters. Bigger seats. Better sight lines. More amenities on every level of the building. Concourses are spacious, offering unique concessions and activities for kids and adults alike. The Club Restaurant and the Ozone Bar overlook the event floor, and children enjoy spending time in the kid-oriented fun zone and retail store on the upper concourse. Technologically, Amway Center is one of the most advanced ever built, highlighted by the main scoreboard – the largest of its kind in the NBA. Measuring approximately 42 feet high and weighing in at more than 40 tons, its four primary video displays will be able to show high definition imagery in 4.4 trillion shades of color. Altogether, it’s unlike any arena ever built. It’s a world-class experience unlike anything Central Florida has ever seen.
There was a silver lining for the DeVoses, albeit one not immediately apparent. They had established a purity test for fellow Republicans: Had they supported Prop 1? And in unintentionally contributing to Senator Abraham’s loss, they had created a scenario in which, once Engler was term-limited in January 2003, the state GOP would be without any marquee statewide officeholders. No governor. Neither U.S. senator. An attorney general and secretary of state without any previous statewide experience.
I have a question. My friend told me about Amway, I am eager to join but like as much as it’s about helping people achieve success, what about you? like, does it really make you money and the amount that actually satisfies you? If they telling me that i can retire soon, which i really do want to… how far do i have to go with it to reach that point? and at the same time not be a slave to this.
As his wealth increased, so did Mr. DeVos’s prominence as a political strategist and donor to the Republican Party and conservative organizations. He supported the Heritage Foundation, the Federalist Society and Focus on the Family, and he was a member of the executive committee of the Council for National Policy, which, starting in the early 1980s, pushed to propel Christian values to the center of Republican activities nationally.
‘As long as you’re a golf member, you’re open to playing all the tournaments and games,’ Dale says to me. ‘There’s something for the ladies, and then if couples play together, we have a couples’ golf on Sundays. We have a senior group, and then a young under-forty-year-old guy group.’ He shows me a schedule pinned to a corkboard near the door. ‘These are kind of the core golf groups. And then we have a formal Men’s Golf Association as well, one tournament per month. If they win that tournament, there are parking spots up for grabs, if you want a nice parking spot – or some trophies. You know, when you love a game and you watch it on TV, to be able to still play it and go out there with a large group of guys, and then win a tournament? These guys are having a blast. They feel like they’re on the PGA Tour. That’s what it’s all about.’
Because of this, the vast majority of IBOs who join Amway end up making very little (if any) money. For example: Taking a look at page 11 of the company’s online brochure, they claim that only 46% of IBOs were active during 2010, and of those, the average monthly income was only $202. Furthermore, out of 300,000 active IBOs during the 2010 calendar year, only 0.25% achieved Platinum status, 0.08% achieved Founders Emerald, and 0.02% achieved Founders Diamond or higher.
My wife started to sell this stuff. After a few months, everything in our house was Amway crap, bought with my money at ridiculous prices. My family could not talk with her without her mentioning Amway in every breath. In an attempt to discover what was going on, I went with her to an Amway seminar. Around a thousand people all screaming and shouting “fired up” and cheering the pompus rich asses paraded on stage as Diamond distributos. After the show I went around back and see that these “Diamonds” drove old beat-up cars. I saw how easy it is to brainwash people at cult meetings.
In the 1960s and ’70s, Ed and Elsa Prince advanced God’s Kingdom from the end of a cul-de-sac just a few miles from Lake Michigan. There, they taught their four children—Elisabeth (Betsy), Eileen, Emilie and Erik—a deeply religious, conservative, free-market view of the world, emphasizing the importance of self-reliance and sending them to private schools that would reinforce the values they celebrated at home, small-government conservatism chief among them.
We drove our teal ’88 Oldsmobile Delta to the Bayou Club Estates for our requisite ‘dreambuilding’ and toured the brand-new houses: big mansions with tall, echoing ceilings and screened-in pools, shiny state-of-the-art kitchens, garages big enough for three Mercedes, a golf course in the back, vanity mirrors and crystal fixtures in every bathroom. We drove to the yacht dealer and toured the Princesses and the Prestiges, lying on cabin beds and ascending the wooden stairs to stand on pulpits, gazing toward imagined horizons.
Disappointments like this got Sherri down, and keeping her outlook positive was beginning to strain even World Wide Dreambuilders, LLC. At one First Look, Dave Duncan (Greg and Brad’s father, a straight-talkin’ Montanan who had given up a successful construction business to build dreams with Amway) reassured her with a timeline he drew on the eraser-board showing that you could make millions within ten years. Afterwards, however, during the mingling—while Dave warned a young couple that, sure, some brain surgeons did well, but only the ones at the top—Sherri started eyeing the evening’s hosts with despair. They were crosslines, Direct Distributors who had broken 7,500 PV with an all-out one-summer campaign. Sherri, almost beside herself, insisted that Josh, Jean, and I have a meeting to “figure out what we’re going to do. Because we’ve got to do something!”
Such pandering to heartland values has (along with record-breaking donations from Rich DeVos) endeared Amway to the Republican Party. But the company has also had its share of critics. In the seventies a succession of defectors charged that The Business (as the faithful call it) was a pyramid scheme, a fraudulent enterprise that made money by recruiting new members and channeling their fees to higher-ups in the organization. A 1979 Federal Trade Commission investigation concluded that Amway was not in fact a pyramid scheme—only that some of its claims to prospective distributors were overly optimistic—because most of its revenue came from sales of actual products. But that didn’t end the company’s troubles. During the Reagan years, Amway was the butt of jokes and the target of exposes. Senior distributors set up private “distributor groups,” organizations dealing in motivational materials and notorious mass rallies. Dexter Yager, founder of the Yager Group, was known to leap around stages brandishing a giant gold crucifix.