The people who join Amway do so for many different reasons, including working part time to make a little extra money to help support their families or to achieve a specific financial goal. They come from a variety of circumstances and have just as many motivations. While the specifics of the IBO stories may vary, hard work, determination and a devotion to giving back to the community are common themes.
eSpring was the first commercial product which employed Fulton Innovation's eCoupled wireless power induction technology.[56] In December 2006, Amway sister company, Fulton Innovations, announced that it would introduce eCoupled technology in other consumer electronic products at the 2007 Consumer Electronics Show.[57] Companies licensing this technology include Visteon, Herman Miller, Motorola and Mobility Electronics.[58] Fulton was a founding member of the Wireless Power Consortium which developed the Qi (inductive power standard).[59]

In 1983, Rich DeVos, one of Amway's founders, made recordings which, among other things, communicated his displeasure with several issues regarding some of the high ranking distributors/IBOs. These recordings are entitled "Directly Speaking"[45][46] and were addressed to Direct Distributors (now called Platinums), who are considered leaders with various responsibilities for their downline group. In January 1983 Rich DeVos announced that Amway would pay Business Volume (BV) on Amway produced tapes. He expressed concern about the level of income from the sale of Business Support Materials (BSM; tapes, CDs, books, and business conferences/functions) compared to the income the high level distributors were making from Amway products. He stated his legal team was concerned if the tool income exceeded 10% of their Amway income, and stated that BV payouts on tapes can never exceed 20%[47] of the distributor's total Business Volume.
‘It’s very dark,’ I observe. We’ve begun in the middle: a room with wood paneling, shellacked stone floors and walls, and a recessed circular area for entertaining, carpeted in emerald. Behind me, a pool table occupies most of a Turkish rug annexing the area beneath the open-style second-floor balcony. The Realtor stands near a grand piano and a stone planter housing ferns.
But The Dream’s real concern is far from the key-party-and-polyester image conjured by the airplane game. Marie and her producer had, like many people, noticed her Facebook feed filling up with friends from high school selling leggings, or makeup, or handbags, asking their friends to buy them and sign up as salesmen themselves. They’re all participating in multi-level marketing (MLM) schemes, which anyone involved will tell you are not a pyramid scheme, because pyramid schemes are illegal.
There have been instances in the past where even auto-rickshaw drivers had sold their belongings (including their auto-rickshaw) and paid upto Rs 35,000 to become members of such scheme (GoldQuest). But as with any pyramid scheme, they had to bear the brunt of the binary tree’s exponential function and they became bankrupt. As expected, the organizers went absconding.
You need life insurance if people depend on you financially - and for no other reason. The only real reason for this is because you have children. A lazy spouse isn't a good enough reason, an adult can be expected to find work. If you must pay someone money to bet that you'll die, it should be because your children are dependent on you, or because you care for someone at end-of-life. They make very cheap term-life policies to cover this, for like 1-5x annual salary - 20 years, depending on whether you smoke. Getting a similar policy for on a spouse that's taking care of the kids is also important to consider.
In 1999 the founders of the Amway corporation established a new holding company, named Alticor, and launched three new companies: a sister (and separate) Internet-focused company named Quixtar, Access Business Group, and Pyxis Innovations. Pyxis, later replaced by Fulton Innovation, pursued research and development and Access Business Group handled manufacturing and logistics for Amway, Quixtar, and third-party clients.[26]
Prices for signing up as an Amway IBO depend on the Business Kit you select. IBO Literature Kit costs $62. It includes a detailed guide to help you start your business, training programs, brochures and information about the company's bonus programs. The cost of IBO Product Kit is $83.99. It includes everything found in the Welcome Kit, as well as full-size products ($150 worth) for you to try. If you are not satisfied with your business opportunity, you can ask for a 100% refund within 90 days of purchase. To do this, you will need to contact customer service by calling at 800-253-6500 or writing to customer.service@amway.com.

The 12-step shtick was a ready justification for the cult-like regimen of World Wide followers. Like alcoholics, wage junkies had to attend frequent meetings, supplemented with books and tapes, to keep on track; they had to dissociate themselves from bad influences, i.e. “broke” friends and relatives who would try to keep them down; they had to follow “Eight Core Steps” (four of which involved buying stuff from either Amway or World Wide Dreambuilders); and they had to let go of their ego and overcome their fear of change, to open themselves to the counseling of their upline “sponsors.” Sponsoring, as in Alcoholics Anonymous, was an act of love and healing. Your uplines would never mislead you, even if their wisdom might seem strange to your still job-addled mind.


I can promise you will lose friends and lovers. If that's worth it to you then go forth, but be aware that for the participant (or victim) in this, your loss of friendships will sometimes be invisible, and occasionally worth much more than you ever thought. It's an honest decision - you shouldn't be friends with someone who treats you this way. Every single person who has fallen into this trap I have seen lose friends in the long run, even if we tried to see past it. It's a black mark of a terrible person. When someone tells you who they are, you should listen to them.
They encourage new participants to start eating healthy and work-out — big surprise, taking care of yourself feels good — however, those who have been in a funk for a long time might attribute their new health and self-esteem boost to Amway rather than positive diet and lifestyle changes. Then they have recruits set goals, make vision boards, and sell them on the dream that they’ll “be retired in 2 to 5 years”. Amway is a pyramid scheme, but it’s masked under the real positive live changes subscribers make.
We took photographs of one another inside our dreams: Here I am, a skinny nine-year-old posing proudly next to a kidney-shaped pool. Here’s my mother in a pair of khaki shorts and a Hawaiian shirt descending a marble staircase. And my father, two thumbs up, lying on a king-sized canopy bed. We visualized, yes – but then we went one step further and made visual. We stepped inside our dreams, literally.
Since opening in 2010, Amway Center has become both the gem of the NBA and a breath of fresh air for a once-dormant corner of downtown Orlando. The arena’s response to technology, premium amenities and fan comforts have contributed to its reputation as one of the finest multipurpose venues in the country. Serving as a catalyst for the ongoing revitalization of the city’s urban core, it welcomed 20 new businesses to the neighborhood just six months after its opening.
Amway has been around for 50+ years which has resulted in deep market penetration in most of North America. During this time frame it acquired a negative reputation that lasted the better part of 2 decades. This resulted in the need to re-brand Amway as Quixtar (during the 90s). The baby boomer generation is very aware of this and many will be quick to discourage their younger family members from doing Amway. If you are thinking of joining Amway and think this may be inaccurate, simply ask someone in your family in their 50s, 60s, or 70s whether or not they think you will make money with Amway, and why. There are ways around this when approaching the cold market, but it typically involves meeting with the same individual a multitude of times, playing verbal jujitsu, and not exposing the Amway name until the fifth or sixth approach. I personally know an Amway distributor (and good friend) that makes ~50k per year so it is absolutely possible, but he works his butt off driving all over the state and he constantly deals with high attrition.
[11]At the top, the multi-multi’s seem to attain a Zen of conspicuous consumption. Brad Duncan, brother of the great Double Diamond Greg Duncan, described seeing a dusty Rolls Royce among the many cars in the garage of his upline mentor, Ron Puryear; when he asked what he paid for it, Ron answered, “I don’t know. Whatever the sticker price was.” Brad took him to task for this, until Ron lectured: “That dealership is somebody’s livelihood—somebody with a family. I’m not so hard up that I need to haggle the food out of a child’s mouth.” Brad was chastened, realizing that only small minds pay attention to sticker prices.
2 of my friends have recently become IBOs with Amway. They are still young in the business and are still buying the hype of being “business owners”. They really believe they can make money selling the products they themselves were made to buy. They have since been trying to sell us those products to no avail. This is what you will be reduced to if you choose to become an IBO with Amway.
We don't want to use the word "cult" lightly -- it's not like you'll get six meetings into Amway and find out it's all being done in service to the invisible space lizard Quixtar. But you've probably heard how groups like Scientology make their millions -- new members are roped in and told that the road to enlightenment runs through some very expensive course materials. Well, new Amway members ("distributors") are constantly promised there's a rocketship to success waiting just on the other side of the next $250 seminar. And then they're assured that those seminars are nothing without a $40 package of tapes and books to accompany them.

Their vertically integrated supply chain is one of longest in the industry. In addition to running plants, they own organic farms. They have farms in Brazil, Mexico, and the state of Washington where they grow and harvest key botanical ingredients like echinacea, spinach, alfalfa, watercress, and cherries.  They then take those products and manufacture intermediates.  Cherries, for example, are processed for Vitamin C. These intermediates they both use in their own products and sell to other companies.


The last thing to do before construction and filing construction plans is to move the Orlando Union Rescue Mission from its current location to a new, expanded facility on Colonial Drive and John Young Parkway. Once that is complete, the Magic and their development partners will begin construction on the project which should take a few years to complete.
Amway and its founders have long had deep ties to the Washington D.C., and particularly the Republican Party. The current House basically has a minor Amway caucus with five former distributors and Amway has been one of the largest donors to the Republican Party since the early 1990s. DeVos’s son, Dick, ran for governor of Michigan in 2006 and his wife, Betsy, is currently the Secretary of Education in the first Trump administration. She has speculated that the DeVos family has donated around $200 million to Republican candidates. 

Tracey Eaton, former pro football player and Amway Independent Business Owner, talks with former Louisiana State University Head Coach and national champion Les Miles in “Overcoming Adversity.” Miles' time in Baton Rouge was marked by adversity brought on by Hurricane Katrina. He credits a strong leadership structure and the importance of attitude, integrity and character with getting everyone through this challenging time. Watch Now
Following the Amway Center rules makes sure that you and everyone else remains safe at all times. These rules include prohibiting certain items to enter any Amway Center event, including harmful items like illegal drugs, weapons of any kind, and fireworks. As far as the camera policy, non-flash, still cameras without a detachable lens may be used at sporting events. For other events, the policy is event by event.
That vision is played out daily as the company helps people everywhere discover their potential and achieve their goals by offering great brands and opportunities. Amway is guided by six enduring values: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise. Sharing generously with the local communities in which the company and its business owners operate is an important part of this.
Amway Rocks! Billion dollar company that is debt free. President Chairmen of the US Chamber of Commerce. Owners of the Orlando Magic. A+ Rating with the Better Business Bureau. Number 1 in the Health & Beauty industry. A company that stands for family, freedom and faith. For the last 58 years Amway has never miss a bonus check. That says a lot and explains why they are the number 1 Direct Sales Company in the world.
If it’s not your family who brings you in, it’s probably a friend. For my dad, it was a manager at one of the car dealerships for which he handled advertising. The man’s business comprised almost half of my dad’s income. Over time, they’d developed a friendship. You’d think my dad would be immune to Amway, given his familiarity with advertising’s insidious ways. But how does the saying go? A good salesman can sell you your own grandmother.
‘As long as you’re a golf member, you’re open to playing all the tournaments and games,’ Dale says to me. ‘There’s something for the ladies, and then if couples play together, we have a couples’ golf on Sundays. We have a senior group, and then a young under-forty-year-old guy group.’ He shows me a schedule pinned to a corkboard near the door. ‘These are kind of the core golf groups. And then we have a formal Men’s Golf Association as well, one tournament per month. If they win that tournament, there are parking spots up for grabs, if you want a nice parking spot – or some trophies. You know, when you love a game and you watch it on TV, to be able to still play it and go out there with a large group of guys, and then win a tournament? These guys are having a blast. They feel like they’re on the PGA Tour. That’s what it’s all about.’
Maria you must be committed to the business and do what the business tells you to do. Many people leave Amway simply because their upline wasn’t a great leader for them and eventually they lose confidence in themselves. The business requires you to buy their products monthly and recruit people into the business for PV. The amount of PV determines your level in the business. There is too much to explain. Speak to an IBO about the plan. All I can tell you is that the business is great, they offer you bonuses once you begin succeeding your way through, but it is up to you how far you go in the business. Just like any business, you must invest. One man made it to the Emerald level (around $10,000/per month +bonuses) in ONE YEAR. It all depends on how much you want to succeed. I am in Team Vision and I am glad I found this gem of a company. Good Luck to you if you apply!
The people who join Amway do so for many different reasons, including working part time to make a little extra money to help support their families or to achieve a specific financial goal. They come from a variety of circumstances and have just as many motivations. While the specifics of the IBO stories may vary, hard work, determination and a devotion to giving back to the community are common themes.
About 20 of us showed up and this guy was basically reading the same “save money” script as the guy from 2-3 months earlier. The old guy was from WakeUp now while this new guy was promoting Amway. Unfortunately for this new guy, he found me a few months too late. We sat through the guy’s speech but I told everyone not to join because it was a pyramid scheme. Most listened, some did not. None of them were able to make any profits before they eventually quit!
"The first part of the brainwashing," says Kyritsis, "was that 'there would be no success without the system.'" What's the system? The system is a series of seminars, recordings, and books that claim to be a guaranteed path to master salesmanship. Following Amway's guidelines successfully is seen as the only path to success, so if you aren't making money, it's because you're not "working the program" properly. Any success is due purely to their teachings, any failure is due to you not following them hard enough. Sound familiar?

Early in our conversation, I had mentioned that it was unusual for the chief supply chain officer to also be in charge of R&D. Dr. Calvert addressed this near the end of our interview, “I can’t imagine how difficult it would be to have procurement, manufacturing, the trade group, and R&D in different silos when it comes to developing and sourcing goods. The group I work with dictates everything about the product, how it is built, sourced, and where it is built.”
As a child, I found the pleasure of being inside a big house to be endless. Future ownership had come to feel like a guarantee, so I took to imagining what life would be like in each one we visited. In this model of a girl’s bedroom with its shelf of figurines, canopy bed with lace cover, pink painted chest, and carved mirror, contentment felt within reach. This room was assurance I’d never be lonely or bored; that I would always have something lovely to look at, and lovely things to say, and other children near me to validate my worth. I felt special, included.

Scott confidently reprised decades’ worth of conservative alarmism, invoking inflation and national debt and other flat-earth bugbears in a doomsday routine as charmingly archaic as it was fatuous. An accurate narrative of the last few decades—growing productivity, GDP, and per-capita income, accompanied by a massive upward redistribution of wealth—would hardly have packed the millennial portent Scott was looking for. The Second Wave, like Communism, like all the works of man, was destined to decay and collapse, making way for the coming entrepreneurial kingdom—which, for those who lacked faith or zeal, would bring a day of reckoning. Were we ready? To prove he “wasn’t making this crazy stuff up,” he littered the floor with copies of Fortune, Money, and Forbes, citing the relevant disaster stories. I felt like I was back at ENTERPRISE 2020.

Each year, Rich DeVos attends The Gathering, a below-theradar conference of hard-right Christian organizations and their biggest funders. Featured speakers have included the president and CEO of Alliance Defending Freedom, the president of Focus on the Family, and the head of the Family Research Council. The philanthropists in attendance are representatives of some of America’s wealthiest dynasties and family foundations, and of the National Christian Foundation, America’s largest provider of donor-advised funds given to Christian causes. Donors who meet at The Gathering dispense upwards of $1 billion a year in grants.


He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’

It was hard enough to get people to sign up for Amway. My parents, in describing their experience, said that most people had heard of the company and believed it was a pyramid scheme. In fact, part of my parents’ strategy for ‘showing The Plan’ was that they didn’t even tell people it was Amway until the very end of their presentation – then they signed them up on the spot. If they couldn’t sign them up right then, they invited them to a meeting. Most of the time, even though they told them not to talk to anybody about Amway before the meeting, the prospect would go to their brother-in-law, who would tell them it was crap. ‘And if they make it to the meeting, this guy’ – the creepy guy in the upline – ‘stands up there and is a complete ass,’ says my dad. ‘And the people that you encouraged and cajoled, they take a look at you and say, ‘What?’ And then they don’t return your phone call.’


A money circulation scheme is essentially a Ponzi scheme. A Ponzi scheme is a fraudulent investment scheme where the money being brought in by newer investors is used to pay off older investors. The scheme offers high returns to lure investors in and it keeps running till the money being brought in by the newer investors is greater than the money needed to pay off the older investors whose investment is up for redemption. The moment this breaks, the scheme collapses.

I would rather attend training that are proven success from people that I know are reputable. I have attended a meeting with a “mentor” and then the first house meeting. Not for me. I can build big business elsewhere not through this pyramid. First of all I have no problem buy the products from my own store, but they do tell you to get a whole new group of like minded people, which gurus do, that are not on your same agenda.


I absolutely agree with this post! I was recently approached by a friend to attend a “business meeting” regarding a “great business opportunity on the Internet” but he did not wanted to say anything until the meeting happened with him and his friend, who supposedly was the owner of this business venture. When I arrived to the “meeting” Suprise! I saw other friends there and about 300+ other unknown people. Immediately warning bells started ringing and I knew it was a pyramid scam anyhow, I stayed for the meeting and indeed by the end my suspicions were confirmed and it became quite obvious that the my friend’s friend was the recruiter. A few days later I heard back from a very close friend of mine who had also been approached and attended a separate meeting, she questioned me about it because the recruiter told her that I was “very excited at joining this venture” which of course was an absolute LIE and an obvious attempt to manipulate and pressure her to join! After two weeks, the recruiter contacted me ACCUSING ME of stealing a USED lip gloss from his wife the day of the so called meeting and then proceeded to ask me why hasn’t he heard back from me?!?! Could you imagine? The freaking nerve of these people!!!! Of course I put him in his place and hope that he never, ever dares to contact me again because if he does I will file a complaint for harassment!!
“This is an extremely contentious, controversial business model,” business consultant and author Robert L. FitzPatrick told the Detroit Free Press in 2006. “If you go to work for Hewlett-Packard, you don’t walk in the door saying, ‘Hey, I wonder if this is a scam?’ But anybody who gets into multilevel marketing will have to deal with that question.”
The company is said to have been violating the Prize Chits and Money Circulation Schemes (Banning) Act. More specifically, Pinckney and the two other directors were arrested in connection with a case filed by a certain Visalakshi of Kozhikode. She claimed to have incurred losses of Rs 3 lakh in trying to sell the products of Amway through its multi-level marketing network.

My husband rides in the front of the golf cart with Dale; I ride in the back. We strike out over the gently rolling fairways. ‘We’re a longer course,’ says Dale. ‘Total length, if you play from back tees, seventy-one hundred yards. No one, not even the younger guys, play from the tips. I’m just going to show you the prettiest part and then head back so we stay dry.’
As her world shrunk, she immersed herself in World Wide culture. For entertainment, she listened to the motivational tapes, laughing and crying at the tales of hardship and triumph. She read the WWDB recommended books, memorizing snippets of Norman Vincent Peale and Psychocybernetics. She urged me, likewise, to move to the “next level”: to hook into Amvox voicemail (where I could listen to messages from my distant upline Greg Duncan courtside at Bulls-Magic games[15]); make plane and hotel reservations for the upcoming Family Reunion; and get on “standing order” to automatically receive six World Wide cassettes a month at six bucks a pop—which Josh claimed simply covered costs—presumably of meetings recorded onto very cheap tapes. (“I’d gladly pay more for them,” Josh insisted, “because they’re helping me to become financially liberated!”) Sherri told me, in hushed tones, that “Greg Duncan judges you more on the number of standing orders in your downline than on your PV!” I didn’t doubt it. The upper echelons of World-Wide and other groups rake in enormous profits from their speaking engagements and the sale of motivational materials. Dexter Yager, head of the Yager Group, is reputed to make more from his propaganda syndicate than from his actual Amway business.
You will find yourself being sold a whole life policy by a friend who has one or two "brokers" that they work for, and unspoken is that some of the commission goes to this person - it's structured just like amway, the commissions flow up the chain. There's even an old joke built into the movie groundhog-day. "ned the head! Needlenose ned!" People who know people like ned realize that ned was probably very near killing himself before the main character bought a bunch of insurance from him.
“You also need a great trade group. They are worth more than their weight in gold, they are worth their weight in platinum. A fair number of our folks are on the ground in the markets we serve. Global trade compliance is not country-by-country anymore. More and more, the regulatory bodies are talking to each other. If an issue comes up in one nation, it comes up around the world. It is really critical that we extensively document where the components that go into our products come from.”
Of the Amway distributors who testified in the case, Rich says, ‘I have nothing against someone who tries Amway and concludes the business is not for them. But I wish they would take responsibility for their own actions instead of trying to blame the business.’ Likewise naysayers and disgruntled former Amway distributors simply do not understand how business works and are at fault for their own failures because they lack faith in their ability to succeed, and thus the necessary determination.
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