The Amway Center is a sports and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts.[4] The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL,[5] and hosted the 2012 NBA All-Star Game, plus the 2015 ECHL All-Star Game.
Building network marketing teams that last is incredibly difficult in North America (specifically USA). This may sound a bit harsh, but I have not seen Amway break a single Diamond in the USA in 2 decades (it was brought to my attention recently that there was 1, but I have not verified this). The reason teams are difficult to keep together, even with the promoting of events, is because building a business entirely offline is not attractive to most people in this country. And as much as leaders may complain that the internet has ruined this industry in some circles, it doesn’t change the fact that the marketplace is an entity all of its own; it’s not up to us to determine what’s best for the marketplace, it’s our duty to find out how they want to be marketed to and then meet that desire. Building solely offline gets tiring and the vast majority of people simply don’t want to burn the rubber off the tires any more.  Now don't get me wrong, building a local team can be extremely powerful (I do it in fact), but if you are not leveraging the power of the internet then your method of marketing may not be attractive to most prospects. Additionally there are a lot of companies that have embraced the internet, and since most people go to the web for information it is easy for Amway reps to get discouraged and explore other options when they find out a business can be built online. Again, don't get me wrong, there's nothing wrong with the local offline approach, but it's best when combined with the internet.
The DeVos family’s charitable giving and political activism sprawls across three generations. It’s not just Dick and Betsy, but Richard and Helen’s other children, too. There’s Daniel DeVos, who chairs the Orlando Magic, an NBA franchise the family owns, and his wife, Pamella. There’s Doug DeVos, Amway’s current president and the chair of the executive committee of the National Constitution Center, and his wife, Maria. There’s Cheri DeVos, who sits on the board at Alticor, Amway’s parent company. And there’s their children, a generation of young adults ready to carry the baton.
"We were warned never to use the name Amway on the phone; even while showing the business plan, the name would be one of the very last things mentioned. The explanation from our 'sponsors' was that people in the past have misused the name 'Amway,' and people should get a chance to know the 'new Amway' without being prejudiced from things they might have heard."
Structure MLM groups that last is extremely hard in North America (particularly U.S.A). This could appear a little bit severe, but I have actually not viewed Amway breakdown a solitary Diamond in the good-ole UNITED STATE in 2 years. The factor teams are hard to keep with each other, despite having the advertising of events, is due to the fact that building a company totally offline is not appealing to lots of people in this country. And as long as leaders may whine that the internet has destroyed this sector in some circles, it does not transform the fact that the marketplace is a company each one of its very own; it's not up to us to identify just what's ideal for the marketplace, it's our duty to discover how they want to be marketed to and after that comply with that wish. Structure entirely offline acquires tiring and also the vast majority of people just do not want to burn the rubber off the tires more. In addition there are a lot of companies that have actually embraced the internet, as well as considering that lots of people visit the internet for information it is simple for Amway reps to get inhibited and also check out other options when they find out a business could be built online.

I was sitting next to Elizabeth and couldn’t imagine what she was thinking. (True to form, Brad didn’t mention Amway for over an hour.) At first, she laughed and clapped with the rest of the audience; as the evening wore on, however, there was a lag. Her responses became more tentative as the crowd of hundreds became more wildly, foot-stompingly enthusiastic. Afterwards, she was dazed and hollow-eyed. In the parking lot, Josh, Jean, and Sherri encircled her, urging her to meet with them the next day to learn more about The Business. Cornered, she agreed. After a few minutes in the car with Sherri, however, she regained enough strength to put the meeting off to the indefinite future. (Months later, she was still on Josh’s “hopeful” list.)
Haven’t you heard that dialogue from a friend before? It turns out to be a typical “Multi Level Marketing” in which you are supposed to pay a certain amount to become a member (and maybe get a gift which costs much lesser than the membership amount) and later refer it to your friends and convince them also to join it. In the process, when the friends pay the membership amount, you are awarded with some partial amount and when they in turn refer to their friends, they will be awarded some money, and since you are their “parent”, you will also get some money. As the process continues recursively, you “end up having a source of unlimited passive income!!”. Although it sounds very rosy, it is practically not possible to sustain this business model. It is unfortunate that most of the aspirants who get their hands burnt in such schemes are ambitious people from the software industry who actually have very good analytical minds but fail to make use of it to evaluate these models.

I have been experiencing the Amway Opportunity and Teams for 2 years now... best thinks ever happen to me. The best advise I can give to people is don't trust me or any one on internet. The haters probably have their own and very specific reason to be mad at this company but experiment it for yourself and see if it is for you or not! I was so skeptical and I am so bless I didnt listen all the bad things said on this company their ethic and their partnership with N21 made it for me so far the most growing and exciting experience!!! You don't know me but I am someone that needs ethic, equity, respect of human being and every living creature... I found that in so many level through this company!!! Our over consumption and crazy society is (for me) so wrong, it put sens back into my life and I can create my own economy since I am involve in this MLM!!! I love that chance and opportunity. Thanks Amway and all my beautiful team mate I am associate with... So bless to have met you on my path and thanks for your love and support!!
Amway China launched in 1995. In 1998, after abuses of illegal pyramid schemes led to riots, the Chinese government enacted a ban on all direct selling companies, including Amway.[29] After the negotiations, some companies like Amway, Avon, and Mary Kay continued to operate through a network of retail stores promoted by an independent sales force.[30] China introduced new direct selling laws in December 2005, and in December 2006 Amway was one of the first companies to receive a license to resume direct sales. However, the law forbids teachers, doctors, and civil servants from becoming direct sales agents for the company and, unlike in the United States, salespeople in China are ineligible to receive commissions from sales made by the distributors they recruit.
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International's Soft Drinks research and definitions. Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.
The Amway Center is a sports and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts.[4] The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL,[5] and hosted the 2012 NBA All-Star Game, plus the 2015 ECHL All-Star Game.
The Club Level at the Amway Center -- between the Terrace and the Promenade -- splits into several types of premium seating. There are suites, including the Founders Suite which can accommodate 16 and the larger Presidents Suite, each providing a plush and roomy space from which to enjoy the game. Loge seats are among the most popular though, combining great additions like all-inclusive food and drink with a close-to-the-action feel.

The meeting was hosted by Sherri’s friend Josh and his wife Jean[3], he a commodities broker, she a high school math teacher. Sherri and Josh had attended the same small Christian college. Before that, he had been an Indiana farm boy, and he still had the look: a beefy, boyish face with a grin that verged on gaping, mussed hair with perpetually sweaty bangs, a brown suit that flared in all the wrong places, and a general air of guilelessness. This cast in high relief his constant, ill-advised attempts to put on city airs: the firm handshake, the breezy small talk, the man-of-the-world asides.
They are all the same. They have a shitty product. It's not a product you would seek out and buy. They've got to sell it to you. Many years ago, they figured out that door-to-door salesmen weren't working any more, and eventually too many people had seen glengarry glenn ross. It's not a bad product. But you'd never miss it. So they need to sell it somehow.

Haven’t you heard that dialogue from a friend before? It turns out to be a typical “Multi Level Marketing” in which you are supposed to pay a certain amount to become a member (and maybe get a gift which costs much lesser than the membership amount) and later refer it to your friends and convince them also to join it. In the process, when the friends pay the membership amount, you are awarded with some partial amount and when they in turn refer to their friends, they will be awarded some money, and since you are their “parent”, you will also get some money. As the process continues recursively, you “end up having a source of unlimited passive income!!”. Although it sounds very rosy, it is practically not possible to sustain this business model. It is unfortunate that most of the aspirants who get their hands burnt in such schemes are ambitious people from the software industry who actually have very good analytical minds but fail to make use of it to evaluate these models.


On its face, the debate over right-to-work is about an arcane bit of labor law—whether workers under a contract that was collectively negotiated by a union should have to pay dues to that union, regardless of whether they’re members. But that debate is a proxy for a larger battle that is less about employment law than political jockeying: Unions tends to align with Democrats, and as a result, if it becomes more difficult for unions to collect dues, they’ll be weakened and less able to advocate for the political causes of their choosing.
America is too skeptical! The Federal Trade Commissions ruled in 1979 that Amway is NOT a Pyramid Scheme but reather a multi-level marketing company. I’m not an Amway rep nor do I buy their products so I don’t have any skin in the game here. I just did my research. Folks that believe this crap don’t realize that 90 plus % of all the negative comments on the net actually come from true Pyramid companies to make legitimate multi-level marketing companies look bad. Pyramids are illegal. Multi-level marketing companies are very legit. Other than Amway, Avon, Tupperware, Home Interiors, Pampered Chef and Kirby Vacuum just to name a few. By the Way, Warren Buffet owns Pampered Chef and has stated on more than one occasion that he would own more for them if he could talk the owners into selling. Home based business’s will make you more money than any other occupation you can be involved with. All legitimate multi-level marketing companies have to be members of the DSA (Direct Selling Association – http://www.DSA.org). If a company is found to be a Pyramid Scheme they cannot be a member of the DAS. Also, all multi-level marketing companies have to have 100% approval all State Attorney’s Generals in all 50 states (again do your research). Stop and think about where you work. There’s most likely a manager, then assistant managers, and on down the line. Put it on paper and see what it looks like. Kind of shaped like a pyramid isn’t it. You probably worked your butt off to convince somebody to hire you at a job you hate. Ans then, you work your butt off everyday to make those above you “rich”. All you do everyday is tread hours for dollars. Don’t place your belief on what others tell because they’ve most likely are just repeating what somebody told them and have no experience. Look at a third party website such as http://www.successfromhome.com and go to the store and buy one of there magazines.
This article is all silly talk and based on no “real” evidence. There really is nothing “creepy” about it, it’s business. It gives ordinary people and even highly successful people who are willing to work hard, the opportunity to become an entrepreneur. You as an individual must just pick the right company for you to partner with, which suits your values. Amway is a very successful Network Marketing company. I speak on behalf of the Network Marketing industry for I’m involved with another very successful Network Marketing company, which is a proven way of making good money. The Network Marketing industry is predicted by Paul Zane Pilzer to be the next trillion dollar industry by 2020. It’s frowned upon because people don’t see it as a “real” profession.
Great people; love their company and the Grand Rapids area; devoted to Amway's founding values of self-determination, opportunity, etc. Great place if you want to stay and grow with the same company for many years; everyone is open to the idea that you'll switch roles and teams more than once for the sake of personal growth and satisfaction. Great place to feel like you are cared about by the company.
We also were in business in Amway and we DID make money.  We worked hard and earned it.  BUT, as with any business, especially a direct marketing, we had uplines (the people above us) who were cheats and liars and only wanted money for themselves, not others.  They in effect, stopped us at a certain level from making anymore money.  We changed to a different group, but by then our dynamic was gone and we couldn't do much.  As with any business, NOT just Amway, you have to deal with people.  And THAT is the problem.  My husband got tired of fighting and not getting anywhere and he quit.  I am still in it because, let's face it, the products ARE the BEST.  We started sometime around 1986.  We met some fantastic people, we had the time of our lives, and it WAS our life.  I missed it terribly, and I still miss alot of those people.  But through it, we came away with MANY many good things learned, and still do have some very close friends from it.  My upline now is my VERY best friend in the world, more like a sister.  We are older now and have plenty of money for ourselves, so our interest is not in making money at this point, but simply living our wonderful lives now.  If you are out to make money, you CAN do it in Amway.  But the right way is the way to do it.  Don't cheat, be good to your people, and really believe in what you have and what you can do.
It isn’t known what, if anything, the DeVoses said to Governor Snyder to change his mind and detonate this atomic bomb in Michigan politics. But Snyder would’ve been under no illusions about the possible consequences of inaction. “There was all kinds of scuttlebutt that if Snyder didn't sign up for right-to-work in 2012, he would’ve bought himself a primary in 2014,” says Demas of Inside Michigan Politics. “I think Snyder understands the powerful place the DeVoses have in Michigan, and that it’s often more trouble than it’s worth to tangle with them.”

I absolutely agree with this post! I was recently approached by a friend to attend a “business meeting” regarding a “great business opportunity on the Internet” but he did not wanted to say anything until the meeting happened with him and his friend, who supposedly was the owner of this business venture. When I arrived to the “meeting” Suprise! I saw other friends there and about 300+ other unknown people. Immediately warning bells started ringing and I knew it was a pyramid scam anyhow, I stayed for the meeting and indeed by the end my suspicions were confirmed and it became quite obvious that the my friend’s friend was the recruiter. A few days later I heard back from a very close friend of mine who had also been approached and attended a separate meeting, she questioned me about it because the recruiter told her that I was “very excited at joining this venture” which of course was an absolute LIE and an obvious attempt to manipulate and pressure her to join! After two weeks, the recruiter contacted me ACCUSING ME of stealing a USED lip gloss from his wife the day of the so called meeting and then proceeded to ask me why hasn’t he heard back from me?!?! Could you imagine? The freaking nerve of these people!!!! Of course I put him in his place and hope that he never, ever dares to contact me again because if he does I will file a complaint for harassment!!

I know the business can work for those who want to fully commit to it, but Amway businesses are full of fake people who are just using you for their own advantage. They like to claim they are not an MLM or a pyramid scheme, but they are still a scheme in a different way. They've just made the pyramid more like a circle and claim it's a totally new concept. Again, I'm not saying it can't work, but it is still a scheme for most people. Find financial peace and contentment in your day-to-day job income. Don't look for schemes to bring you that peace because most of the time you will never find that peace, even if it does work. Be cautious.

Worse than the girlfriend sabotage, Kyritsis burned a couple bridges with the one person on Earth most likely to put up with all this malarkey: his mother. Kyritsis got angry that she wouldn't buy any of the overpriced products and support his "success." When he started realizing everyone around him was done listening to his sales pitch, Kyritsis decided he needed to expand his market, which he did by inflicting himself on his parents' social circle, out of desperation.

Qualifying for commissions requires more volume than most other companies, this keeps new distributors in the red for a longer period of time. In order to qualify for a paycheck a rep must do 100PV per month. This wouldn’t be such a big deal if the average point wasn’t somewhere around $3.00. This means new distributors have to move $300.00 a month in volume to get paid. Normally, most other companies come in somewhere around $1.10 to $1.50 per point, meaning the new rep would only need to move $110.00 to $150.00 or so per month to qualify.
“Here we are three years into [the Herbalife battle] and it’s no clearer than it was at the beginning,” Keep told me when we spoke. If the government had rules about where the line was between an illegal pyramid scheme and a legal multilevel marketing company, there wouldn’t be any such dispute. It’s ridiculous that we have to guess what’s illegal.
Multilevel marketing (MLM) is an attractive business proposition to many people. It offers the opportunity to become involved in a system for distributing products to consumers. Unlike the person starting a business from scratch, the MLM participant has the support of a direct selling company that supplies the products and sometimes offers training as well.
[11]At the top, the multi-multi’s seem to attain a Zen of conspicuous consumption. Brad Duncan, brother of the great Double Diamond Greg Duncan, described seeing a dusty Rolls Royce among the many cars in the garage of his upline mentor, Ron Puryear; when he asked what he paid for it, Ron answered, “I don’t know. Whatever the sticker price was.” Brad took him to task for this, until Ron lectured: “That dealership is somebody’s livelihood—somebody with a family. I’m not so hard up that I need to haggle the food out of a child’s mouth.” Brad was chastened, realizing that only small minds pay attention to sticker prices.
It is rare to see poverty mentioned in Amway’s literature. When it is, it’s usually in the context of an Amway distributor having escaped it. Success is equated with wealth. With wealth is promised an enhanced way of life, one crafted of your own dreams – and Amway gives you The Plan to achieve that life. To let your attention stray from The Plan is to invite doubt and negative thinking, which can only result in failure. ‘As successful distributors tell people they are recruiting, the pursuit of excellence can be achieved only when they discipline themselves to tune in the positive dialogues and tune out the negative ones,’ says Cross. Poverty makes us feel bad. Feeling bad is negative. Negativity causes failure. It makes poverty feel contagious. So don’t think about it.
I like Amway's clothes, electronics, gadgets, pants, watches, shirts, sweaters, shorts, games, and many others things that comes in that way. Not really good prices, but the quality is pretty good, has many variety of products, but more brands be good! I like Champion brand and they should put it there. I like that Amway are very flexible and can take care of you real quick if you have questions and concerns. The experience was good and everything went ok, with my purchases and I find a good place to buy things! Good money spend every time.
‘One of our traditions is this Hole in One Club,’ he says. ‘We don’t use this plaque anymore, but we do make a plaque with a picture of the hole and the date you made it and your name. Some people go their whole lives and never make a hole in one, so we make a big deal out of it. You have to have a witness – you come back to the clubhouse, your witness has to verify with the pro shop. Then we open a free bar tab for you for the rest of the day. All golf members are part of it, so the insurance on it is: If someone makes a hole in one, every golf member is charged one dollar. So, that creates a three-hundred-thirty-dollar credit that you will receive. If you don’t use it at the bar, you’ll get a certificate to use around the club for anything else.’

Then tragedy struck. Just as he was qualifying for Diamond, Ed had to undergo emergency surgery to remove a brain tumor. Then he had to undergo radiation therapy. Did Ed let this stop him? Of course he didn’t. He ‘showed his mettle’ and his ‘desire to get on with his life’ by prospecting three doctors and six nurses while he was in the hospital recovering from brain cancer treatment – enabling the Johnsons to go Diamond sixty-two months after joining Amway.


[2]Nowadays, nearly all Amwayers identify with a “distributor group.” Dream Night, in fact, was arranged not by Amway, but by World Wide Dreambuilders LLC, which is constituted by the downlines of Crown Ambassador Bill Britt. These groups, which do the heavy lifting of building and inspiring downlines, have no legal connection to Amway (as indicated by the disclaimers on the back of tickets for Dream Night and every other World Wide function I attended: “This event is produced and offered independently of Amway Corporation and has not been reviewed or endorsed by Amway”). The corporation uses the legal independence of distributor groups to its advantage. In a class-action lawsuit brought by former Amwayers charging Amway Corporation, World Wide head Bill Britt, and Dexter Yager with fraud and price-fixing, Amway claimed that it was itself, in effect, a victim of Britt and Yager’s tactics—and thus not liable. (The case has since been settled out of court.)
On one fateful evening in December 2014, I went on Kijiji (I live in Canada) to look for a job and one particular ad caught my attention. This job ad was so vague, and yet so loaded that I filled in my contact details so the person who posted the ad could get back to me. This guy got back to me via the email I filled in and he told about brand new exciting business opportunity. He also sent me a couple of videos showing me people in mansions, beach houses and the rest by exploring this business opportunity in another city.
But Dream Night brought all the questions back to the surface: If Amway isn’t a scam, why did it seem so much like one? It may win heaps of praise nowadays, but Amway doesn’t seem to have changed much at all. Perhaps what’s changed is us. While Amway is the same as it ever was, the rest of us have made peace with commercial insanity. Maybe capitalism has finally reached the stage of self-parody, unblushingly celebrating a house-of-cards as its highest achievement. And maybe Dream Night, instead of being the ritual of a fringe cult, is the vanguard of the future.

In 2006, Quixtar, in partnership with the IBOAI (IBO Association International) launched the "Quixtar Accreditation" program in order to address concerns about the companies that provide Business Support Materials to Quixtar IBOs. North American Diamonds (high-level IBOs) and their associated training companies may apply to Quixtar to be accredited by the corporation. Among other things, accreditation specifically states that promotion of particular religious or political viewpoints is unacceptable. Additionally, accredited programs must agree to a range of other guidelines, including "full" transparency in any compensation paid for Business Support Materials. The "full" transparency only applies to the IBO's who are participants in the BSM income, for most groups this means Platinums and above, representing a very small percentage of IBO's. Accreditation lasts two years and is enforced through reviews of materials and surveys of IBOs. The full guidelines are listed in the IBO Communications Platform.[21] In April 2006 "eFinity" became the first Quixtar affiliated support organization to receive accredited status.


The next week, I decided. I would never learn the truth about Amway until I joined. I left a message on Josh’s Amvox voicemail telling him I had the $160 check ready. A week later, I left another message. By my third attempt, I got Josh himself (who had been intending to return my calls) and was finally able to arrange a time to separate me from my money. It wasn’t the last time I felt he and Jean weren’t exactly cut out for the rigors of The Business.
When Dick and Betsy DeVos are asked why they’ve chosen to mount a personal crusade for education reform, they often cite their family’s charitable giving, which puts them into contact with scholarship applicants. For years, the DeVoses read reams of personal essays filled with wrenching stories of dire finances and an abiding hope in the transformative impact of education. Those stories, the DeVoses have said, made it clear that something had to change.
In 1983, Rich DeVos, one of Amway's founders, made recordings which, among other things, communicated his displeasure with several issues regarding some of the high ranking distributors/IBOs. These recordings are entitled "Directly Speaking"[45][46] and were addressed to Direct Distributors (now called Platinums), who are considered leaders with various responsibilities for their downline group. In January 1983 Rich DeVos announced that Amway would pay Business Volume (BV) on Amway produced tapes. He expressed concern about the level of income from the sale of Business Support Materials (BSM; tapes, CDs, books, and business conferences/functions) compared to the income the high level distributors were making from Amway products. He stated his legal team was concerned if the tool income exceeded 10% of their Amway income, and stated that BV payouts on tapes can never exceed 20%[47] of the distributor's total Business Volume.
Amway Center has an assortment of mid-level luxury seats and club seating, located below the upper bowl.[21] This contrasts Amway Arena's design as its luxury boxes are above all seats and suspended from the ceiling. The arena's design was unveiled at Amway Arena on December 10, 2007, with an official press release the next day.[22] The floor of Amway Center is designed with arena football in mind, as it features more retractable sections that will permit squared end zone corners, a feature previously not possible for Orlando Predators games. 

Amway is a multibillion dollar company that uses “multilevel marketing techniques” to sell cosmetics and household products. They have really aggressive recruitment techniques and cult-like practices. They’re super shady and sued on a pretty regular basis, but still manage to trick new people into the fold! You can read more about the company here. If you want to hear more creepy personal stories about other people, like my friend’s roommate, who has been tricked into Amway, there are some good ones here and you can always Google “Amway is a cult”.
Outside the Capitol, state police donned riot gear while officers on horseback pushed protesters away from the building. Loudspeakers blared Tom Petty’s “I Won’t Back Down,” and as the wind picked up, four 20-foot-tall inflatable rat balloons skittered from side to side. Each rat represented one of the key players protesters blamed for right-to-work’s hasty adoption: the governor, the House speaker, the Senate majority leader, and—the only unelected member of the rat pack—Dick DeVos.
This is not the man who brought my dad in but a man somewhere above him. He was what The Business calls a ‘phony Emerald.’ To meet the criteria for the pin level, he’d force the people in his organization to order extra product in order to grow his volume and push him across the finish line each month – not that he turned much of a profit doing so, as he had to pass it all on to his own upline. ‘Well, the Emerald pin doesn’t mean anything unless your organization is solid,’ said my dad. ‘So you got a pin – you’re not making the money.’ Eventually, my dad says, Vincent was stripped of the Emerald pin because he couldn’t maintain the sales by force alone.
Oh boy have i and everything to describe is 1000% accurate. The part were my higher intelligence kicked in is when they wanted access to my contacts. Why would i give you my contacts to market to. Thats called seo search engine optimization leads companys pay each other tons of money for leads but i’m suppose to give my contacts to my team leader for free and they profit from my sales. All it really takes is a little common sense to see through the con.
eSpring was the first commercial product which employed Fulton Innovation's eCoupled wireless power induction technology.[56] In December 2006, Amway sister company, Fulton Innovations, announced that it would introduce eCoupled technology in other consumer electronic products at the 2007 Consumer Electronics Show.[57] Companies licensing this technology include Visteon, Herman Miller, Motorola and Mobility Electronics.[58] Fulton was a founding member of the Wireless Power Consortium which developed the Qi (inductive power standard).[59] 

Dream Night was not the first Amway event I had been to, but it was the most hallucinatory. It began with the triumphal entrance of the Amway Diamond couples, half-jogging through a gauntlet of high-fives to the theme from Rocky, as the audience whooped and hollered and twirled their napkins over their heads. When the standing ovation finally tapered off, the emcee offered a prayer thanking God for (a) the fact that we lived in a free enterprise system, where there were no government agents kicking down the doors of meetings like Dream Night and (b) His Blessed Son. As dinner wound down, the video screens displayed a picture of what the guy next to me was quick to identify as a $20,000 Rolex watch. (He went on to tell of a fellow he knew who had a $30,000 Rolex and who couldn’t tell the time for the glare of the gold and diamonds.)

Whereas The Plan is supposed to provide a simple means to a desirable end, for Josh, Jean, and Sherri the process of recovery had become an end in itself. Josh and Jean would constantly tell me how World Wide’s books and advice had enriched their marriage and helped them to communicate with each other (the bolstering of marriage and family is a major theme in Amway). The Amway lore is also full of distributors, perhaps abused as children, who “couldn’t even look people in the eye” when they joined, but who were now confidently showing The Plan to all and sundry.

A man took the stage with a microphone – a Diamond! – followed by a woman in a ball gown – another Diamond! Another Diamond and another and another, all shining under spotlights, smiling – their success itself a luminous aura engulfing them. ‘DO YOU WANT YOUR DREAM TO BECOME A REALITY?’ the man yelled, strutting and flashing his teeth. ‘WHO’S GOT A DREAM?’
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