Amway has one the world’s largest market shares for water treatment systems, which are widely purchased in Asian nations.  For these products, the reliability of the products is critical.  “In a direct sales business, an agent is selling their neighbors.” And for an Asian consumer, these are expensive products, from $600 to $1,000 dollars. “We don’t want our agents to have to explain why these products don’t work – so we do everything we can to make sure they keep working.”
From time to time the absurdities and contradictions of The Business would surface in Josh’s conversation. In one of his many unguarded moments, he voiced a preference for Amway Scrub Rite because it ran out more quickly than the “superconcentrated” Amway cleaners, enabling him to buy it more often. Catching himself, he quickly added, “Of course, it still lasts a long time.” This puzzled me. Why was Josh so eager to shovel money at Amway? The rational thing would be to minimize his own purchases while strong-arming his downlines into buying as much as possible. But, of course, if everyone did that, the whole business would evaporate. This is Amway’s central dilemma.
One night, after he had taken me out to dinner (we went Dutch), Josh told me that there was a price list in the back of his car—sealed in an Amway Starter Kit. I could have it right away; I just had to give him the $160 fee to officially join Amway. Uncertain about taking the plunge, I claimed my checking account couldn’t cover $160 that week. That was all right, he insisted: I could write a post-dated check that he would hold until I gave the O.K. to deposit it. I still resisted, and he got out of the car with me, opening the hatch to show me the sealed white box within. Eventually, he settled for giving me a book called Being Happy, which he could later retrieve.
After a year in The Business, Josh and Jean were scarcely able to devote eight hours a week to distributing goods and showing The Plan—activities that required a good supply of prospects, customers, and downlines. They were desperate for new leads, also a scarce resource, and regularly alarmed me with proposals that we all go to some public place and mingle. Of course, that would have required overcoming shyness and other gag responses, impediments that Josh, Jean, and Sherri never really overcame (most of their leads seemed either to be family or, like me, coworkers.) They would, on the other hand, devote entire weekends to “recharging their batteries” at First and Second Looks, Seminars, Rallies, and Major Functions (Dream Night, Leadership Weekend, Family Reunion, Free Enterprise Day); meetings that required only insecurity and neediness, which all three had in spades.
This Lady is terribly misinformed… As a Amway IBO we give you plenty of chance to say no and ways out of this. People will always bad mouth things that they don’t understand you know why because its easier tosay something negative than to take the time out of your day to find out what your really talking about and here is just some food for thought. I started this business a few years back and just listened and did what they asked me too. Because of it i was Able to bring my wife home. Successful people will away do what unsuccessful people aren’t willing to do.

if people are simply looking to become rich quickly by signing up as many people as they can, yeah, it can be a sh*t program to get into. but if people are actually looking to help each other out and create a supportive atmosphere, then its a good thing to be around. the things i’ve learned at the meetings and conferences have helped me immensely in all areas of my life because i’m way more confident now to pursue my own dreams outside of amway.


With AWS Just-in-Time Registration, users are assured their Amway device will talk only to Amway’s AWS IoT platform—not to a different IoT platform or a hacked version that sits in between. For Amway, Just-in-Time Registration ensures a given device truly is an Amway manufactured device, and not a fake. For Amway’s devices, Just-in-Time Registration is handled by the Atmel microprocessor within each unit. “Valid certificates for our air-treatment systems are actually created before they even leave the factory floor,” says Binger.
Just like 97% of the direct sales and network marketing representatives, I earned now money with Amway. Did I make a sale or two? Yes I did, but I also paid for my product or monthly auto-ship to keep my business center and account active and eligble to earn commissions. So therefore I basically broke even and didn’t make an income with Amway Global. I too was blaming the company and was calling it an Amway Scam.
At first I thought the products were useful and worth it, but after more purchases and comparison shopping I was very disappointed in the value and quality of the products they sell. Products are overpriced and of questionable quality. I was roped into buying these from "friends" that are now former friends and was involved in several arguments with them over the value of the products that are easier and cheaper to get at Walmart’s. Very frustrating. Not only did we pay too much for products we had to wait for to get delivery, we lost two of our closest friends who valued their profits more than our friendship.

Building network marketing teams that last is incredibly difficult in North America (specifically USA). This may sound a bit harsh, but I have not seen Amway break a single Diamond in the USA in 2 decades (it was brought to my attention recently that there was 1, but I have not verified this). The reason teams are difficult to keep together, even with the promoting of events, is because building a business entirely offline is not attractive to most people in this country. And as much as leaders may complain that the internet has ruined this industry in some circles, it doesn’t change the fact that the marketplace is an entity all of its own; it’s not up to us to determine what’s best for the marketplace, it’s our duty to find out how they want to be marketed to and then meet that desire. Building solely offline gets tiring and the vast majority of people simply don’t want to burn the rubber off the tires any more.  Now don't get me wrong, building a local team can be extremely powerful (I do it in fact), but if you are not leveraging the power of the internet then your method of marketing may not be attractive to most prospects. Additionally there are a lot of companies that have embraced the internet, and since most people go to the web for information it is easy for Amway reps to get discouraged and explore other options when they find out a business can be built online. Again, don't get me wrong, there's nothing wrong with the local offline approach, but it's best when combined with the internet.
eSpring was the first commercial product which employed Fulton Innovation's eCoupled wireless power induction technology.[56] In December 2006, Amway sister company, Fulton Innovations, announced that it would introduce eCoupled technology in other consumer electronic products at the 2007 Consumer Electronics Show.[57] Companies licensing this technology include Visteon, Herman Miller, Motorola and Mobility Electronics.[58] Fulton was a founding member of the Wireless Power Consortium which developed the Qi (inductive power standard).[59]

‘No,’ says Dale. ‘I’ve only been playing seriously for six or seven years, and I don’t have much time, working in hospitality. But I love playing at Bayou Club. You join a private club hoping that during season when every other golf course is swamped – I mean, we own a public course nearby, and they’re running on six-minute tee times. They’re herded through there like cattle. It’s tough during season, and it’s not enjoyable golf. Because if you’re playing golf, especially if you’re kind of a quick player, when you run into someone else and then you have to stop and you have to wait for those people to play ahead of you, to get out of the way, it interrupts your rhythm playing the game.’ 

4. The Federal Trade commission tried Amway and found it to be what they referred to as a legal and viable business that is not a pyramid because a pyramid is an organization with no real products or services that only circulates money through recruiting others people. Because Amway only pays when products are purchased (not people signed up), they are by definition, NOT a pyramid.
As global leaders in phytonutrient research, skincare, water and air purification advancement, nearly 1,000 Amway scientists, engineers and technicians collaborate to create new products that support IBOs and the needs of their customers. The company’s global research projects influence not only Amway’s product development, but also contribute to the larger R&D community.

Amway has been around for 50+ years which has actually resulted in market saturation in most of North America. Throughout this duration it obtained a negative reputation that lasted the lion's share of 2 decades. This resulted in the need to rebrand Amway as Quixtar (throughout the 90s). The baby boomer generation is very familiar with this and several will be fast to discourage their more youthful relative from doing Amway. If you are considering signing up with Amway as well as think this could be imprecise, simply ask an individual in your household in their 50s, 60s, or 70s whether or not they think you will certainly generate cash with Amway, and also why.


[7]A “Direct Distributor” is one whose group does 7,500 PV or more in monthly sales (which is almost $25,000 a month in U.S. currency, a far more daunting figure which the artificial PV currency helps to disguise). Direct Distributors are entitled to order directly from Amway without going through their upline sponsor, as the lower ranks must do. Once you are a Direct Distributor, your group is no longer nested in your sponsor’s. From then on your sponsor gets only a straight 4 percent cut (the “Leadership Bonus”) of your group’s sales. You accrue more bonuses by lining up DDs under your direct sponsorship: six DDs make you a Diamond, twelve a Double Diamond, twenty a Crown Ambassador.

Touch base with your potential leads, downline, and other marketing resources as often as possible. Keeping your relationships alive can not only get you new sign-ups, but also open you up to resources that your colleagues will find as they run their business. If you're willing to share with them, they'll usually return the favor. This will help others to realize the truth that the Amway Pyramid Scheme is a myth.
I was invited by a gentlemen from eastern Suffolk area, NY and had told him I was busy in other things. What I didn't realize was how I had went to see this same presentation in someone's house about 20 years prior to 2015. So it was May 2015 and people want to return to the American dream and here comes these floating characters straight out of a horror video game. So they smiled their way and have their game plans down to a science. There's no way I'm going to sit through a presentation that makes me feel I am chained down in my seat 24/7.
Ironically, the people who quit Amway and claim to be experts at it probably never even really understood the business. This is apparent by their complaints, the top complaint I hear being “Oh you have to buy a bunch of product every month…” So lets clear that misconception up. .. Think about a mall for a second…. Malls have stores in them right??? Lets say you OWN a mall. And lets say that I own Best Buy. I go to you and say “hey can I put a Best Buy in your mall?” You say “yeah, sure”… So because YOUR mall sells MY product does that mean that YOU work FOR ME? Of course not, it just means that I am a supplier of your business… Now,..lets use logic here...IF you owned the Mall...and you needed to buy a TV...where would you buy it from?.....Well if you're capable of thinking like a business owner, the answer is you would buy it from YOUR MALL..Because a business owner supports his own business, always. When you own a business you never support your competitors. So how does this tie into what Amway does.. Amway supplies you with a business that is really like an online mall. This mall is filled with stores that Amway networks with such as Nike, Best Buy, Nutrilite, Forever 21, Banana Republic, XS Energy Drinks,..(many more). So if you use your head hear and think about it, AMWAY is an excellent business model. It creates the most loyal consumers in the world. Because these consumers are also owners! They are owners of their own online mall, and within this mall are stores that THEY WERE ALREADY SHOPPING AT. And the stores within your mall don’t even have to advertise to you, because you’re already incentivized to shop through them…because you OWN a mall that sells their stuff!! So ,.. when you are an AMWAY Independent Business owner…no, there is no REQUIREMENT for you to spend a monthly quota on AMWAY products…..But you’re not very smart if you don’t spend money through your business ....because they are YOUR products…You OWN a business..and you’re not even supporting your own company…. The key is not to just haphazardly purchase Amway products…its to SHIFT your purchasing to stop buying from other stores and support your OWN store…NOT spend EXTRA. I can supply my own home with my Amway business,.. I used to buy Tide Detergent, now I buy Legacy of Clean because its MY product…I used to take GNC vitamins, Now I only buy Nutrilite because its MY product…I used to drink Red Bull…Now I drink XS because its MY product… And in addition, you do not have to be great at sales…You don’t need a lot of customers! This industry is not about getting 100 customers…its about getting 1 to a few customers …and YOU being YOUR OWN best customer. You teach someone smart how to do the same thing. Duplicate that a few times. And you’re retired. Not easy. But what sounds better to you (speaking to Generation Y and younger),…working for 30, 40, 50 years and never being able to retire because our generation WILL NOT be able to retire the same way our parents did… or building the Amway business for 2 – 3 years and never having to work again. Read “Business of the 21st Century” by Robert Kiyosaki” if you want to know more about the industry and why it’s the PREFERRED business model of our times.
But every time I drive past the Bayou Club, I can’t help wondering what it would have been like to go Diamond. Once considered the highest Pin Level – above Silver, Gold, Platinum, Ruby, Pearl, Sapphire and Emerald – Diamond status was what I had craved. It was what I’d believed was success. After all, less than 1 percent of Amway distributors go Diamond.
Amway's health and beauty brands include Artistry, Satinique, Hymm, Body Series, Glister, Moiskin (South America),[40] Nutrilite, Nutriway (Scandinavia and Australia/New Zealand), Attitude (India), eSpring, Atmosphere and iCook as well as XL and XS Energy drinks. Other Amway brands that were discontinued or replaced include Tolsom, Eddie Funkhouser New York, or beautycycle (Eastern Europe).

Their vertically integrated supply chain is one of longest in the industry. In addition to running plants, they own organic farms. They have farms in Brazil, Mexico, and the state of Washington where they grow and harvest key botanical ingredients like echinacea, spinach, alfalfa, watercress, and cherries.  They then take those products and manufacture intermediates.  Cherries, for example, are processed for Vitamin C. These intermediates they both use in their own products and sell to other companies.

Amway has been around for 50+ years which has actually resulted in market saturation in most of North America. Throughout this duration it obtained a negative reputation that lasted the lion's share of 2 decades. This resulted in the need to rebrand Amway as Quixtar (throughout the 90s). The baby boomer generation is very familiar with this and several will be fast to discourage their more youthful relative from doing Amway. If you are considering signing up with Amway as well as think this could be imprecise, simply ask an individual in your household in their 50s, 60s, or 70s whether or not they think you will certainly generate cash with Amway, and also why.
I was seven when my parents joined Amway. Our house filled up with Amway products: boxes of Nutrilite™ vitamins, toaster pastries, Glister™ toothpaste, Artistry™ makeup. We washed our hair with Satinique shampoo; we washed our floors with L.O.C. ™ cleaner; we washed our dishes with Amway-brand dish soap; we strained our drinking water through Amway’s filter. Our friends were Amway. Our vocabulary was Amway. We were ‘Directs’ going ‘Diamond.’ We ‘showed The Plan’ to anyone who listened.

Inspite of it, several new schemes have again mushroomed and they try to target freshers from the software industry by tempting them to spend Rs 5-10K, which is a relatively lesser amount compared to GoldQuest (Rs 35K). So, the next time a friend comes to you and says “Dude, I am working on a part time business for additional income” and talks about such Multi Level Marketing schemes, explain these concepts to him on a piece of paper and advise him also to stay away from such schemes. Losing money is bad, losing friendship is worse and being part of a fraudulent system is the worst..
Occasionally, though, it can be useful to mention poverty in a certain context. Inspired by the personal and business philosophies of DeVos and Van Andel, Cross spent the ten years after writing Commitment to Excellence researching the two men, culminating in his 1995 self-help book Choices with Clout: How to Make Things Happen – by Making the Right Decisions Every Day of Your Life. Much of the book is compiled from interviews with the Amway founders and top-level distributors. In a passage about excellence, Van Andel outlines the proper way for an Amway distributor to rationalize the issue of poverty:
The largest training platform in Amway at the time of publishing this article is WWDB (WorldWide Dreambuilders, officially World Wide Group), which is a mirror image of BWW (Britt WorldWide). In fact, Ron Puryear visited Bill Britt to find out how he structured his training platform before founding the WWDB group. Although there are multiple training platforms inside Amway, WWDB happens to be the largest so I will only focus on their process here, although this can technically be looked at as an Amway BWW review as well. The cost incurred by partnering with any Amway training platform will be relatively the same.
The DeVoses supported an amendment to the US House of Representatives' omnibus Financial Services and General Government Appropriations bill for fiscal year 2018 by US Representative John Moolenaar that would have limited the ability of the FTC to investigate whether MLMs are pyramid schemes.[136] The amendment would have disbarred the Treasury Department, the Judiciary Department, the Small Business Administration, the Securities and Exchange Commission, the FTC, or any other agencies from using any monies to take enforcement actions against pyramid operations for the fiscal year.[137] It also adopted provisions from H.R. 3409, the so-called “Anti-Pyramid Scheme Promotion Act of 2016,”[138] which would blur the lines between legitimate MLM activity and pyramid schemes established under the original 1979 FTC case by deeming sales made to people inside the company as sales to an “ultimate user,” thus erasing the key distinction made in the ruling between sales to actual consumers of a product and sales made to members of the MLM network as part of recruitment of members or to qualify for commissions.[137][138][139] The amendment was opposed by a coalition of consumer interest groups including Consumer Action, the Consumer Federation of America, Consumers Union (the publisher of Consumer Reports magazine), Consumer Watchdog, the National Consumers League, and the United States Public Interest Research Group (US PIRG),[138] as well as Truth in Advertising (TINA.org) in its original incarnation.[139]
Such pandering to heartland values has (along with record-breaking donations from Rich DeVos) endeared Amway to the Republican Party. But the company has also had its share of critics. In the seventies a succession of defectors charged that The Business (as the faithful call it) was a pyramid scheme, a fraudulent enterprise that made money by recruiting new members and channeling their fees to higher-ups in the organization. A 1979 Federal Trade Commission investigation concluded that Amway was not in fact a pyramid scheme—only that some of its claims to prospective distributors were overly optimistic—because most of its revenue came from sales of actual products.[1] But that didn’t end the company’s troubles. During the Reagan years, Amway was the butt of jokes and the target of exposes. Senior distributors set up private “distributor groups,” organizations dealing in motivational materials and notorious mass rallies.[2] Dexter Yager, founder of the Yager Group, was known to leap around stages brandishing a giant gold crucifix.

Sustainability is a core principle, as well, and has been for decades. Amway controls much of the process, from where ingredients are sourced (some come from nearly 6,000 acres of Amway-owned certified organic farmlands), to where they are manufactured. In addition, 50 percent of the energy powering Amway’s world headquarters in Ada, Michigan, is wind-generated. These are best practices in the industry and they have been a part of Amway’s DNA from day one.


In July 1996, Amway co-founder Richard DeVos was honored at a $3 million fundraiser for the Republican Party, and a week later, it was reported that Amway had tried to donate $1.3 million to pay for Republican "infomercials" and televising of the GOP convention on Pat Robertson's Family Channel, but backed off when Democrats criticized the donation as a ploy to avoid campaign-finance restrictions.[73][76]
In the canonical 6-4-2 pyramid, the “Direct Distributor” on top receives a 25 percent “Performance Bonus” on the entire group’s spending.[7] The Performance Bonuses that go to his six “legs” (12 percent of their sub-groups’ spending) are deducted from his own, leaving him with a 13 percent profit. In turn, they payout 6 percent bonuses to their four “legs,” who payout 3 percent bonuses to their two. Those bottom forty-eight distributors, in other words, get back 3 percent of everything they spend while the top distributor gets 13 percent of everything they spend. (The amount of all checks are calculated, incidentally, by Amway’s central computer and distributed by Amway; uplines don’t actually write checks to their downlines.) It would amount to the same thing if the distributors at the bottom were to receive the 25 percent rebate—and then pay fees directly to their uplines equal to 3 percent, 6 percent, and 13 percent of their purchases.
Renata tells us about the best local attractions, recommending particular farm-to-table restaurants and yoga studios as my husband and I make slow, opposing circles around the room. We meet in front of the master bathroom. The shower is wide enough for three people with three showerheads, a knee-high tawny-colored tile wall, and the rest of the walls completed with glass. The whirlpool bathtub could easily accommodate three.
Amway business owners span the globe, from the Americas to Europe, India and Africa to Greater China and the Asia-Pacific region. The company’s low-cost, low-risk business model sets IBOs up to reach their goals. It quickly and efficiently addresses the needs that may vary according to geography and culture. Details large and small, from navigating local selling regulations to product sizes and brand preferences, are coordinated in conjunction with local governments, business owners and consumers.

"Amway is my favourite company ever! It is very popular in my town and has a lot of experience, so I trust it completely. All of its products have high quality and are guaranteed to work well. If you have any problems with your purchase, you can send it back and get either another one or a refund. I like their customer service a lot. I have had issues several times but the representatives of the customer service helped me to resolve them really fast."
I notice only one person has indicated any sort of income ($500/week – WOW!!) – but without stating their expenses. My sister (in Australia) has been involved in this for decades and has made nothing, despite co-opting several others into the fold. I had to quickly learn to ask what she was inviting me to before I accepted any invitations and eventually had to tell her not to ask me to any more Amway things. Then she started on my fiance.

And the victims of MLMs—that is, the people who pay high buy-in fees but never recoup their investment—are usually women. The second episode of The Dream is called “Women’s Work,” and in it Marie returns to her hometown of Owosso, Michigan, where childhood friends and women in her family recall how Tupperware, makeup, and jewelry parties were an essential part of the town’s social fabric. “They say you can work from home, you can pick up your kids from school, you’ll never miss a soccer game,” Marie said of the promises MLMs make to women. “You can be the stereotypical mom, American mom, and make a living. Except that you can’t. You now have women doing all the emotional labor of mothering, and unpaid labor of running a household, and you have them working nights and weekends to pay for their cell phone. It’s like being in jail.”
The compensation plan is called a “stairstep breakaway,” which requires the business rep to effectively rebuild a leg once it has reached what’s called Platinum status (7500 points). Basically, legs break off once they qualify and the commissions turn into 4% royalties instead of commissioned payouts of ~30%. I asked a former Amway emerald once what it was like having his first leg break-off and his reply was: “it’s awful, you really know how to ask painful questions don’t you.” He went on to explain his commissions dropped by at least 80% when they turned into “royalties.” It should be noted that the royalties technically disappear if the volume in the leg drops below 7500 points, so it’s not really a “permanent” royalty unless you maintain your volume. It is in essence a “punishing” compensation plan that forces you to rebuild a leg once it reaches this trigger volume, effectively causing you to “not” want others to pass you up.
Inspite of it, several new schemes have again mushroomed and they try to target freshers from the software industry by tempting them to spend Rs 5-10K, which is a relatively lesser amount compared to GoldQuest (Rs 35K). So, the next time a friend comes to you and says “Dude, I am working on a part time business for additional income” and talks about such Multi Level Marketing schemes, explain these concepts to him on a piece of paper and advise him also to stay away from such schemes. Losing money is bad, losing friendship is worse and being part of a fraudulent system is the worst..

The first we see is in the Estates section. Croton in the front yard, Alexander palms and twisting cypress – all yards are maintained by the Bayou Club’s landscapers, she says. Each yard must coordinate with every other yard, to meet color-palette standards that coordinate with every house. You pay $137 a month for this privilege, another $205 for security and maintenance of common areas.

Kyritsis got off easy. You can find stories online of people spending $192,000 to "make" $30,000 (shit, we think there are actual cults with a higher rate of return). It's impossible to know the exact "success" rate for Amway independent business owners (IBOs), but one case from 2008 showed that out of 33,000 IBOs, only 90 made enough money to cover the costs of their business. That's a failure rate of damn near 100%. But of course, to Amway, those aren't failures. Amway doesn't make its money selling the random household goods the distributors are handing out -- they make money selling a dream. Then once you've committed yourself and forked over serious cash -- and convinced friends and family to do the same -- how can you leave? At this point, you've got too much invested not to see it through.
DeVos quickly realized that the situation was unsustainable. So she hatched a plan designed to surprise Engler just as his opposition had surprised her: She would resign as state GOP chair without notifying him in advance. She chose a date in February 2000 when she knew Engler would be in Washington. Around 9 a.m., she left a message on his phone, informing him that she would announce her resignation at an early-afternoon news conference. Engler quickly changed his itinerary and booked a flight home for his own news conference that evening. Publicly, Engler saved face, but the message from the DeVoses was unmistakable: We are a political force with our own agenda, like it or not.
Because of this, the vast majority of IBOs who join Amway end up making very little (if any) money. For example: Taking a look at page 11 of the company’s online brochure, they claim that only 46% of IBOs were active during 2010, and of those, the average monthly income was only $202. Furthermore, out of 300,000 active IBOs during the 2010 calendar year, only 0.25% achieved Platinum status, 0.08% achieved Founders Emerald, and 0.02% achieved Founders Diamond or higher.
“Across the United States, the spirit of entrepreneurship is alive and thriving, from coast to coast,” said Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “This year’s AGER confirms Americans continue to view entrepreneurship in a positive light and are open to the idea of starting their own business. Compared to the global average, attitudes towards entrepreneurship in America are sustaining momentum from previous years and are on track to experience continued growth.”
My uplines’ despair made me reluctant to add to their failure. But I had stayed in too long already. Having run out of other things to buy, I had resorted to subjecting my cat to Amway pet food. And I began to sense that when Josh and Sherri looked at me, they—in their last-ditch hopes—saw Diamonds. Before I disappeared from their lives, however, I accompanied them to one last Rally.
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