The idea of Amway was started in 1949 by two friends, Jay Van Andel and Richard DeVos. Originally called the Ja-Ri Corporation, the pair began by selling Nutrilite and a few imported products. In ten years, they had over 5,000 distributors below them. By 1959, together with some of their top distributors, DeVos and Van Andel broke off to form Amway. They began selling their now famous Liquid Organic Cleaner (L.O.C.) and quickly expanded to more home products before launching into the health and beauty industry that defines their business today.
The Club Level at the Amway Center -- between the Terrace and the Promenade -- splits into several types of premium seating. There are suites, including the Founders Suite which can accommodate 16 and the larger Presidents Suite, each providing a plush and roomy space from which to enjoy the game. Loge seats are among the most popular though, combining great additions like all-inclusive food and drink with a close-to-the-action feel.
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.
Though dressed in a blue skirt-suit, the uniform of a first ladyship that was not to be, Betsy DeVos was never a political accessory. Anyone who understood Michigan politics knew she had long been the more political animal of the pair. It was Betsy, not Dick, who had chaired the Michigan Republican Party; Betsy, who had served as a member of the Republican National Committee; Betsy, whose name was once floated to succeed Haley Barbour as head of the RNC; Betsy, who had directed a statewide ballot campaign to legalize public funding of religious schools; Betsy, who, as a college freshman, traveled to Ohio and Indiana to volunteer for Gerald Ford’s presidential campaign. She was a skilled and seasoned operator, but as her husband conceded in an overwhelming defeat, she was utterly helpless.
In the canonical 6-4-2 pyramid, the “Direct Distributor” on top receives a 25 percent “Performance Bonus” on the entire group’s spending. The Performance Bonuses that go to his six “legs” (12 percent of their sub-groups’ spending) are deducted from his own, leaving him with a 13 percent profit. In turn, they payout 6 percent bonuses to their four “legs,” who payout 3 percent bonuses to their two. Those bottom forty-eight distributors, in other words, get back 3 percent of everything they spend while the top distributor gets 13 percent of everything they spend. (The amount of all checks are calculated, incidentally, by Amway’s central computer and distributed by Amway; uplines don’t actually write checks to their downlines.) It would amount to the same thing if the distributors at the bottom were to receive the 25 percent rebate—and then pay fees directly to their uplines equal to 3 percent, 6 percent, and 13 percent of their purchases.
Limitation on ownership was not a concept I was familiar with as a middle-class child – everything could be mine. I had never experienced a feeling of lack. I never wanted for anything I needed. I was never told we couldn’t afford something I asked for. While the thing I asked for might be denied me, money was never given as the reason. ‘Spoiled’ was a word I heard often from family and friends, and I was proud of it. I thought I deserved to be spoiled – I was fully ignorant of the negative connotations of the word. By the very fact of being me, I believed I deserved material things.
Their vertically integrated supply chain is one of longest in the industry. In addition to running plants, they own organic farms. They have farms in Brazil, Mexico, and the state of Washington where they grow and harvest key botanical ingredients like echinacea, spinach, alfalfa, watercress, and cherries. They then take those products and manufacture intermediates. Cherries, for example, are processed for Vitamin C. These intermediates they both use in their own products and sell to other companies.
The FTC’s ruling that Amway is not a pyramid scheme is based partly on the “70-10 Rule”: To qualify for Performance Bonuses based on downlines’ sales, an Amway distributor is required to sell, according to Amway’s Business Reference Manual, “at wholesale and for retail at least 70 percent of the total amount of products he bought during a given month”—this is supposed to prevent “inventory loading,” the forced purchase of unsalable merchandise. Amwayers are also required, for the Performance Bonus, to sell to at least ten retail customers in a given month, which ensures that real business is being conducted.
We also were in business in Amway and we DID make money. We worked hard and earned it. BUT, as with any business, especially a direct marketing, we had uplines (the people above us) who were cheats and liars and only wanted money for themselves, not others. They in effect, stopped us at a certain level from making anymore money. We changed to a different group, but by then our dynamic was gone and we couldn't do much. As with any business, NOT just Amway, you have to deal with people. And THAT is the problem. My husband got tired of fighting and not getting anywhere and he quit. I am still in it because, let's face it, the products ARE the BEST. We started sometime around 1986. We met some fantastic people, we had the time of our lives, and it WAS our life. I missed it terribly, and I still miss alot of those people. But through it, we came away with MANY many good things learned, and still do have some very close friends from it. My upline now is my VERY best friend in the world, more like a sister. We are older now and have plenty of money for ourselves, so our interest is not in making money at this point, but simply living our wonderful lives now. If you are out to make money, you CAN do it in Amway. But the right way is the way to do it. Don't cheat, be good to your people, and really believe in what you have and what you can do.
One night, after he had taken me out to dinner (we went Dutch), Josh told me that there was a price list in the back of his car—sealed in an Amway Starter Kit. I could have it right away; I just had to give him the $160 fee to officially join Amway. Uncertain about taking the plunge, I claimed my checking account couldn’t cover $160 that week. That was all right, he insisted: I could write a post-dated check that he would hold until I gave the O.K. to deposit it. I still resisted, and he got out of the car with me, opening the hatch to show me the sealed white box within. Eventually, he settled for giving me a book called Being Happy, which he could later retrieve.
Josh felt that duplication worked in the other direction as well. If he emulated the multi-multi-millionaires (“multi-multi’s” for short) above him—and did exactly what they said they had done—he would succeed as they had. In his mind, his interests were already merged with theirs. He would boast of their accomplishments, tell me how their bonuses just kept “getting better and better all the time!” For him, of course, bigger bonuses for uplines simply meant a more powerful drain on his income. But that kind of self-defeating “stinking thinking” missed the point, as far as Josh was concerned. By “visualizing” great wealth, by worshiping great wealth, and by imitating the consuming habits of the great and wealthy, he would somehow obtain great wealth.