After four years of litigation Amway won a landmark case in 1979 concerning the legality of MLMs. Because distributors can make an income on direct selling in addition to their downline, the Federal Trade Commission (FTC) ruled that Amway was a legitimate business and could continue to operate. This decision has only led to other MLMs adopting similar loopholes and has done little to protect the millions of people scammed into giving their time and money to Amway and other MLMs.
Recently purchased hair care products from amway.com/rotondo. Very satisfied with the quality. The nice thing about Amway is that they use their own nutritionists, chemical engineers, etc. The stuff you get "off the shelf" is largely produced overseas using packaging from many different companies. Who knows what really goes into those products? Made in the USA in Grand Rapids, Michigan!

Amway is unethical way of making money. Their representative lure you to this smartly designed plan. Amway’s representatives misguide and misinform like any other business or a product’s sale representatives. which is attractive to listen for the first time with the ‘Entrepreneur” motto. But it is another way of making money leaving you frustrated in the end. I advise every one not to join this unethical product promotion. Parent company is becoming richer,leaving you as ”partner” (as it’s trained representatives claim) in total despair in the end. It is your hard earned money,think smartly before lending it to someone’s hand.
Top: Gubernatorial candidate Dick DeVos shakes hands while campaigning with wife Betsy and Arizona Senator John McCain. Bottom left: Betsy DeVos and President George H.W. Bush at a 2000 campaign fundraiser for George W. Bush. Bottom right: In 2004, Betsy DeVos campaigns with Representatives Mike Rogers and Candice Miller. | Regina H. Boone/TNS/ZUMAPRESS.com; AP Photos
The other way that you can quickly judge Amway is by the profile of their members. Many come from lower middle class religious backgrounds and have recently undergone personal issues (e.g. marital struggles) or boredom that cause them to look for some job that offers an easy way in and a holistic form of management. Many are unwilling to either put in the time that accompanies developing an actual profession (and will thus scoff at higher education) or put in the risk that accompanies creating one’s own business (and will thus scoff at how much the average person works per day.) They’ll often use trigger terms such as “early retirement,” “success,” and “freedom” without ever actually offering anything of substance of what Amway consists of. If anyone questions them – instead of taking time to explain how exactly Amway operates, they will point to a small group of people they know that got rich using Amway or point to all of the businesses that “partner” with Amway . Finally, some are often very protective and defensive of Amway online. You’ll see throughout the comments here (and countless others on blogs criticizing Amway) persons of such stature. You’ll also see that these persons, more often than not, use extremely poor grammar and punctuation, use profanity, and will almost never give an actual counter-argument of substance (but will rather point towards the businesses that partner with Amway, attack other businesses, or direct you to some site ran by Amway members.) Go ahead and see how many of the pro-Amway comments in this blog fit these traits – all of them.
In 2010, Amway reached a settlement reportedly valued at $100 million in a California class action lawsuit filed by three former distributors who claimed the company was operating as a pyramid scheme. In addition to paying the plaintiffs and their attorneys, the company announced in a letter to its employees that, as part of the settlement, it was taking action to address many of the concerns raised in the case. Among the actions taken were tripling investments in IBO education programs and more than doubling the number of professional trainers, such as the Yagers, across the country. A year after the California case was settled, Amway offices in India were raided for the second time among multiple complaints about the company’s practices and its upper-level distributors. The following year, they were raided again, and the CEO of Amway India was arrested for fraud.
In July 1996, Amway co-founder Richard DeVos was honored at a $3 million fundraiser for the Republican Party, and a week later, it was reported that Amway had tried to donate $1.3 million to pay for Republican "infomercials" and televising of the GOP convention on Pat Robertson's Family Channel, but backed off when Democrats criticized the donation as a ploy to avoid campaign-finance restrictions.[73][76]
A report in The Mint quotes P A Valsan of the EOW of Kerala Police as saying "They were charging 10 times the value of their product. For instance, they sold product priced at Rs 340 at anywhere between Rs 2,700 and Rs 3,400...Also, they were involved in money chain, which is prohibited under the Prize Chits and Money Circulation Schemes (Banning) Act 1978."
Occasionally, though, it can be useful to mention poverty in a certain context. Inspired by the personal and business philosophies of DeVos and Van Andel, Cross spent the ten years after writing Commitment to Excellence researching the two men, culminating in his 1995 self-help book Choices with Clout: How to Make Things Happen – by Making the Right Decisions Every Day of Your Life. Much of the book is compiled from interviews with the Amway founders and top-level distributors. In a passage about excellence, Van Andel outlines the proper way for an Amway distributor to rationalize the issue of poverty:
The lack of government prosecutions, along with sophisticated PR spin and misleading income data have given MLM schemes an aura of legitimacy, heightening their ability to fool consumers and the media as well. Gradually, though, the truth about how MLMs have escaped regulation is coming to light. The answer is plain and simple: MLMs bought influence in Washington and in some state legislatures with campaign contributions and high pressure lobbying.
All of the products are healthy and contain natural ingredients. Amway offers way to start your own business and earn money. Some people may find the prices of the products a little high but they are worth this money. People who have tried their products say that they have quite reasonable prices for the quality. The representatives of the company are well-mannered and pleasant. If you want to try natural and effective products, create a business of your own and enjoy excellent customer service, Amway will be a great option for you.
My husband and I tried Amway, and here's the story: My husband's BEST friend and his wife started asking us to hang out a lot, which was cool because we enjoyed their company. I thought she was my best friend at the time, stupidly enough. It didn't take long for them to tell us about this "amazing" opportunity. We thought we would give it a try since we sincerely trusted our friends. We would go to their house for a "meeting" in their basement with a bunch of strangers and two guys in suits. The guys would talk about how nice it is to work from home, make tons of money and generally just talk about nothing to do with the actual business. After every meeting I would think, okay but what is the business all about!?!?!? So eventually they set us up as "business owners" and we purchased a ton of crap from Amway totaling over $1,000 because, "that is what you do." Eventually, we decided that we would not continue with the business. There was nothing wrong with it, but we knew it wasn't for us. We didn't want to approach complete strangers in coffee shops and present them with an "opportunity"; we didn't want to stay home on the weekends to attend meetings instead of spending them at the lake; we didn't want to choose Amway partners over friends and family like you are taught (yes, there is a "tier"); we didn't want to spend thousands of dollars on products and guilt-trip our friends and family if they didn't want to buy our products (yes, this was also taught). All in all there was nothing very wrong with it, it's not a scam, but it's definitely NOT for everyone. I am writing this not to bash anyone but to give anyone an insight if they are wanting to be part of Amway. Oh, and as for the "friends"... they now completely ignore us. And I mean, I'll see them in public and they'll turn away from me when I wave; they will talk to anyone BUT us. And this was my husband's long-time highschool friend; they were even in eachother's WEDDINGS. So to be quite frank I will talk everyone out of doing Amway and it's their fault. If that is how they will treat others for simply not continuing with the business then I will tell NO ONE to join.
The reason some people received $84 was because they didn’t work hard enough to earn more. This business isnt for everyone. Just try the products and of you dont like them then return them you have 6 months to return them. Just dont start stating facts that aren’t true just because you lost a friend. They probably left because they trying to be with people who were trying to succeed. Take it from me im 16 years old and this business has not failed me yet.
On its face, the debate over right-to-work is about an arcane bit of labor law—whether workers under a contract that was collectively negotiated by a union should have to pay dues to that union, regardless of whether they’re members. But that debate is a proxy for a larger battle that is less about employment law than political jockeying: Unions tends to align with Democrats, and as a result, if it becomes more difficult for unions to collect dues, they’ll be weakened and less able to advocate for the political causes of their choosing.
But judging by the Herculean efforts made to seduce me into The Business, the Plan couldn’t be quite as effortless as it sounded. Josh and Jean, who had now thrown themselves into signing me up as one of their “downlines,” had adopted a strategy that consisted mainly of driving me, at untold inconvenience to themselves, to as many meetings as possible (they were all in far-flung suburbs, so I needed the rides). My attempts to find refuge in the back of the car being firmly rebuffed by Jean, I sat captive in the passenger seat while Josh tried out the various small-talk friendship-building techniques he’d learned from World Wide. Our trips always ended with Josh proffering a Sample Kit, a large white box filled with detergents and propaganda, including Promises to Keep, a book by the suggestively named Charles Paul Conn, as well as xeroxed articles explaining why Amway was the most “misunderstood company in the world.” I resisted Josh’s offers; I was reluctant to take the Amway plunge and knew that the real purpose of the kit was to give him an excuse to drop by my house and retrieve it.

In 2012, the Center for Science in the Public Interest (CSPI), accused Amway of making unsubstantiated and illegal claims about Nutrilite Fruits & Vegetables 2GO Twist Tubes and threatened to launch a class action lawsuit against the company unless it took remedial action.[49][50] Amway responded that the claims made about the products were properly substantiated and that they did not plan to change the product's labeling but nevertheless would review the statements that CSPI has questioned.[51] CSPI later reported that Amway had agreed to changing product labels by the end of 2014.[52]
The official ribbon cutting ceremony and dedication took place on September 29, 2010 at 10:01 AM. The general public was invited to enter the building where Orlando Mayor Buddy Dyer gave his annual State of Downtown address. The first ticketed event was a Vicente Fernández concert on October 8. The Orlando Magic hosted their first preseason game at Amway Center on October 10 against the New Orleans Hornets when they won by a historic margin of 54 points, while the 2010–11 regular season home opener took place on October 28 against the Washington Wizards.
Methodology: “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from January through February 2018. Euromonitor defined “satisfaction guarantee” as any product that has the word “guarantee” or “guaranteed” on the label, or is publicly backed by a guarantee policy by the direct seller on their website or through publicly-available collateral material or product catalogue. Promise of “money back” is not required, nor need it adhere to a specific time frame (e.g. “90 day guarantee”). In 2018, all Amway products are covered by a company-wide satisfaction guarantee, and Amway has greater sales than all other direct sellers. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.

There were some rational explanations for Josh’s behavior. To recruit others, he needed the propaganda talents of his upline World Widers, who made it clear that their underlings had to be “fanatical about personal use,” and even held this up as an index of a distributor’s positive attitude. Another rationale was provided by the well-worn anecdote, often retold in the first person, about the distributor who missed a new Performance Bracket by a few dollars when a little bit more personal use could have taken them over the edge. The story always ended, “Well, you better believe I never made that mistake again!”


Both parts of the 70-10 Rule have major loopholes. According to the Business Reference Manual, “for purposes of [the 70 Percent Rule], products used for personal or family consumption or given out as samples are also considered as part of sales volume.” Thus, overbuying for “personal use” is not ruled out. As for the Ten-Customer Rule, the Manual states that the “distributor should not disclose the prices at which he or she made the ten retail sales.” This makes possible a practice alluded to by a World Wide speaker: giving Amway products away to ten people and calling them “retail sales.” He added that the income from the Performance Bonus made the giveaways well worth it.

I like the healthy products and various selections offered on their website. Amway has been around for long time and also offers way to start your own business and spread the word on their wonderful products. I really enjoy their skincare line and XS energy drinks and snacks. The energy drinks taste great and give you the extra boost of energy to get my day going. The products are way over priced and are not priced for individuals who are lower income people. I think if they find ways to cut prices it will allow a wider range of people to shop with them.


He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’
In 2013, eSpring was one of the Reader's Digest Trusted Brands Award winners in the water purifiers category in Malaysia.[62] In 2015, Amway was recognized for the sixth consecutive year by Frost & Sullivan as Asia Pacific Water Filtration company of the year.[55] According to an Amway commissioned study of global sales conducted by marketing research firm Verify Markets, eSpring was the world's largest selling brand of kitchen water treatment systems and home water treatment systems in 2014.[63]
From the moment you see the signature spire and modern architecture, you’ll be happy that you purchased Amway Center tickets from Vivid Seats. Situated in Orlando, Fla., this state-of-the-art facility is home to NBA’s Orlando Magic, the AFL’s Orlando Predators, and the ECHL’s Orlando Solar Bears. With the capacity to hold over 20,000 fans, this stunning, multi-sport facility maintains the versatility to comfortably accommodate a plethora of events, including concerts and family events. You can purchase cheap Amway Center tickets now by clicking “Tickets” and using our great filters to search through our inventory until you find your ideal tickets. Click “Buy” to purchase, and then log in to enter the required shipping and billing information. If you have any questions at all, please contact us online using the Live Chat feature, or give us a call at 1.866.848.8499. We’ll be sure to ship your Amway Center tickets fast, and with our 100% Buyer Guarantee, you have nothing to worry about.
To sell Amway products, you’ll first need to register as an Independent Business Owner (IBO), which will then give you the opportunity to earn an income through their Compensation Plan. After signing up as an IBO, Amway claims that you’ll never be alone due to their world-class business resources, support, education, training, as well as mentoring. However, despite how great the company makes their business opportunity appear, the fact is that most people never make any money (see Bottom Line section for additional information).
In the weeks since Donald Trump announced that he would nominate DeVos for secretary of education, Michigan’s political circles have been abuzz. As ever, the DeVoses are loved and hated, with little in between. “She is a strong supporter of public education and of quality education for every child,” says Engler. “It’s horrifying. It’s a slap in the face,” says Whitmer. “The only people who have anything to worry about are those running failing schools,” says Truscott. “It is as if you were to appoint some radical pacifist as secretary of defense,” says Jack Lessenberry, a senior political analyst for Michigan Public Radio. 

Yue, you could not have sadi it any better! The bottom line is people looking to go into business must understand that they are representing the company that have put so many years and money in building brand recognition and product sales for the distributors that are conducting the business model the proper way. If people could only realize that they have to stop blaming others for their failures and start looking in the mirror! Our company, Active Energy, has a tremendous screening process (10 hours worth) prior to even taking an application, then once a person is approved, they still must go thru 15 hours of training in order to insure success. Eventhen, we still have distributors who struggle because they lie about their intentions, lie about their abilities, lie about having the time to dedicate to the business model. The bottom line is that if you dont COMMIT to any business, you will not succeed!! its that simple! right now, we have a 100% percent success rate but we have had to re train and hold the hands of many distributors to get them straightened out. We will continue to stand by all our distributors. WE ARE AE!
Because of this, the vast majority of IBOs who join Amway end up making very little (if any) money. For example: Taking a look at page 11 of the company’s online brochure, they claim that only 46% of IBOs were active during 2010, and of those, the average monthly income was only $202. Furthermore, out of 300,000 active IBOs during the 2010 calendar year, only 0.25% achieved Platinum status, 0.08% achieved Founders Emerald, and 0.02% achieved Founders Diamond or higher.
Amway is working on rainbow system. Which have some target nd purchasing the product every mnth. So its nt gud for distributers.. Day by day Company profit is up.. Nd distributar is going down.. Mlm is very good nd simple business for those who has self confidence. Nd want to achive our dreams. Bt before joining mlm chek all the theams.. M also lyk mlm bt nt rainbow system. M like matrix system coz not any target nd nt any time limit.. Nd secndly purchasing is only one time in life time. So change ur life wd mlm busines .
As its hands reached “midnight,” the Rolex dissolved into a series of video montages depicting the consumer Shangri-La that our own forthcoming Amway success would open for us. We leered as a day in the life of a typical jobholder—all alarm clocks, traffic jams, and dingy cubicles—was contrasted with that of an Amway distributor, who slept in and lounged the day away with his family. We gawked hungrily as real-life Amway millionaires strutted about sprawling estates (proudly referred to as “family compounds”) and explained that such opulence was ours for the asking. We chortled as a highway patrolman stopped an expensive sports car for speeding—only to ride away a moment later with an Amway sample kit strapped to his motorcycle. Our laughter became a roar of delight as the camera zoomed in on the sports car’s bumper sticker: “JOBLESS … AND RICH!”
More than 20 million people in the U.S. were involved in direct selling in 2015 – one in six households. Retail sales were estimated at $36.12 billion – a nearly 5 percent increase over 2014[3]. The field has particularly enthusiastic involvement from women and minority groups: More than 77 percent of direct sellers in 2015 were women, and nearly 20 percent Latino[4].  Direct sellers describe work-life balance, networking opportunities and income potential as their chief motivations for staying in the industry.
"Thought our kids came out," Smart said after the win. "We were sloppy at times, organizational, as far as substitution on defense, and we got some stupid, silly penalties early on offense. But they came out fast, they came out physical, and they answered the challenge which was to understand that we challenged them and said 'hey, we are creating a standard here, that we play to this level, regardless of who you play.'  You have to go own the standard. I really thought the players really tried to do that. Sometimes holdings and things like that are an aggressive penalty. But that is frustrating and as an organization, we have to do a better job defensively of having the right people on the field."
eSpring was the first commercial product which employed Fulton Innovation's eCoupled wireless power induction technology.[56] In December 2006, Amway sister company, Fulton Innovations, announced that it would introduce eCoupled technology in other consumer electronic products at the 2007 Consumer Electronics Show.[57] Companies licensing this technology include Visteon, Herman Miller, Motorola and Mobility Electronics.[58] Fulton was a founding member of the Wireless Power Consortium which developed the Qi (inductive power standard).[59]

Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway manufactures over 450 products, with manufacturing facilities in China, India and the United States, as well as Nutrilite organic farms in Brazil, Mexico and the United States (California and Washington State). Amway brands include Artistry, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique, Artistry Men and XS.


These businesses sell the hope of getting rich by recruiting recruiters to sell overpriced products that don't move in real markets. The products of any MLM have to be extremely cheap to manufacture and must retail at inflated, unrealistic prices because in effect, the products are simply used to move money into the pyramid scheme. Just remember that there are several hundred MLMs in existence in 2014 and all of them are scams.

As secretary, it’s likely DeVos will pursue a national expansion of school choice and charters. In this, DeVos has an ally in President-elect Trump. “There's no failed policy more in need of urgent change than our government-run education monopoly,” Trump said in a September 8 speech. “It is time to break up that monopoly.” In that speech, Trump proposed a $20-billion block grant program to fund national vouchers administered at the state level. “Parents will be able to send their kids to the desired public, private or religious school of their choice,” Trump said.


As global leaders in phytonutrient research, skincare, water and air purification advancement, nearly 1,000 Amway scientists, engineers and technicians collaborate to create new products that support IBOs and the needs of their customers. The company’s global research projects influence not only Amway’s product development, but also contribute to the larger R&D community.
Athletes who have promoted Quixtar or its products include Jamaican Olympic sprinter Asafa Powell, American pole vaulter Jennifer Stuczynski, American Olympic sprinter Sanya Richards, U.S. Olympian Shaun White, Cinematographer Wes Anderson,Chinese Olympic hurdler Liu Xiang;[25] Brazilian soccer player Ronaldinho, heavyweight boxer Evander Holyfield, and Heisman Trophy winner Ron Dayne. Tim Foley, a member of the undefeated 1972 Miami Dolphins, is a Quixtar Founders Crown Ambassador.[26]
"Amway is my favourite company ever! It is very popular in my town and has a lot of experience, so I trust it completely. All of its products have high quality and are guaranteed to work well. If you have any problems with your purchase, you can send it back and get either another one or a refund. I like their customer service a lot. I have had issues several times but the representatives of the customer service helped me to resolve them really fast."
Amway North America Managing Director Jim Ayres talks with Rick Neuheisel, former player and coach and current CBS Sports analyst in “Team Building On and Off the Field.” Neuheisel’s approach to leadership is forged by three key questions: Who are we, where are we going, and how are we going to get there? The resulting clear sense of identity and direction – coupled with the active, daily choice to have a positive attitude – makes leaders and their teams relentlessly positive, convinced that anything can and will be accomplished. Watch Now
It was hard enough to get people to sign up for Amway. My parents, in describing their experience, said that most people had heard of the company and believed it was a pyramid scheme. In fact, part of my parents’ strategy for ‘showing The Plan’ was that they didn’t even tell people it was Amway until the very end of their presentation – then they signed them up on the spot. If they couldn’t sign them up right then, they invited them to a meeting. Most of the time, even though they told them not to talk to anybody about Amway before the meeting, the prospect would go to their brother-in-law, who would tell them it was crap. ‘And if they make it to the meeting, this guy’ – the creepy guy in the upline – ‘stands up there and is a complete ass,’ says my dad. ‘And the people that you encouraged and cajoled, they take a look at you and say, ‘What?’ And then they don’t return your phone call.’
In 1986 Amway Corp. agreed, under a consent decree filed in federal court, to pay a $100,000 civil penalty to settle Commission charges it violated a 1979 Commission order that prohibits Amway from misrepresenting the amount of profit, earnings or sales its distributors are likely to achieve. According to a complaint filed with the consent decree, Amway violated the 1979 order by advertising earnings claims without including in it clear and conspicuous disclosures of the average earnings or sales of all distributors in any recent year or the percent of distributors who actually achieved the results claimed.[44]
The other way that you can quickly judge Amway is by the profile of their members. Many come from lower middle class religious backgrounds and have recently undergone personal issues (e.g. marital struggles) or boredom that cause them to look for some job that offers an easy way in and a holistic form of management. Many are unwilling to either put in the time that accompanies developing an actual profession (and will thus scoff at higher education) or put in the risk that accompanies creating one’s own business (and will thus scoff at how much the average person works per day.) They’ll often use trigger terms such as “early retirement,” “success,” and “freedom” without ever actually offering anything of substance of what Amway consists of. If anyone questions them – instead of taking time to explain how exactly Amway operates, they will point to a small group of people they know that got rich using Amway or point to all of the businesses that “partner” with Amway . Finally, some are often very protective and defensive of Amway online. You’ll see throughout the comments here (and countless others on blogs criticizing Amway) persons of such stature. You’ll also see that these persons, more often than not, use extremely poor grammar and punctuation, use profanity, and will almost never give an actual counter-argument of substance (but will rather point towards the businesses that partner with Amway, attack other businesses, or direct you to some site ran by Amway members.) Go ahead and see how many of the pro-Amway comments in this blog fit these traits – all of them.
If there’s one law of physics that defined how Michigan politics moved in the 1990s, it’s that Governor John Engler was a master of the state Legislature. His political acumen—honed over a 20-year run in the Legislature, during which the 22-year-old boy wonder grew into his sturdy tree-stump physique and Ben Franklin hairline—was legendary even before he won a stunning upset in the 1990 governor’s race.
In 2001, Betsy DeVos spoke at “The Gathering,” an annual meeting of some of America’s wealthiest Christians. There, she told her fellow believers about the animating force behind her education-reform campaigning, referencing the biblical battlefield where the Israelites fought the Philistines: “It goes back to what I mentioned, the concept of really being active in the Shephelah of our culture—to impact our culture in ways that are not the traditional funding-the-Christian-organization route, but that really may have greater Kingdom gain in the long run by changing the way we approach things—in this case, the system of education in the country.”
Lol very funny, I have been wondering what I am doing for the past year, working my ass off for min wage, hurting my scoliosis back, cleaning, waiting tables and standing on my feet, while other people are sitting on their ass ggetting paid more (even if its telemarketing...same concept kinda...you people are making big boys more money so they pay you more) but I slave and get payed less....amway totally makes sense to me and I think this is a great opportunity I ran into...not many people in omaha ne know about it and im going to be part of the walking billboard..I work at ozark bbq a little bbq shack open for 30 years from word of mouth, basically and ive been around the business my whole life so i really just understand this. ..I want to use the products...why not..I get paid..I dont have to waste time or gas (money) going to store they are delivered to you..eco friendly, organic, and kinda compareable prices...if everyone just switched bathroom n laundry room they could make their self money..why not and I switch someone else, I make ,they switch someone, they make and I make...I like the pyramid. ..its the citizen pyramid instead of a govt...corp making all the money...why does this not make sense to some people....why not get a little bit of cash for buying a new I pad or just toilet paper lol ill take getting paid to wipe my ass any day thankyou lol I am doin it...you can see your potential before you ever pay a start up fee(I have not started up yet) and my sponsor makes over 500/month...your sponsor from my understanding sponsors time to help you they are investing their time bec if u make money they make money in turn you teach and sponsor others to make you money and they make more money I love it lol
We don't want to use the word "cult" lightly -- it's not like you'll get six meetings into Amway and find out it's all being done in service to the invisible space lizard Quixtar. But you've probably heard how groups like Scientology make their millions -- new members are roped in and told that the road to enlightenment runs through some very expensive course materials. Well, new Amway members ("distributors") are constantly promised there's a rocketship to success waiting just on the other side of the next $250 seminar. And then they're assured that those seminars are nothing without a $40 package of tapes and books to accompany them.
WHAT IS YOUR DREAM? demanded a booming voice. The ballroom went dark and the audience settled in for a fifteen minute video catalogue of the stuff dreams are made of: a blur of luxury cars, sprawling mansions, frolicking children, pristine beaches, hot-dogging jet-skiers, private helipads, and zooming jets—all set to caffeinated, John-Teshy instrumental music. The voice returned: “It’s about family!” (A shot of kids collapsing on an oceanic lawn, love-tackled by Dad.) “It’s about security!” (A shot of a palatial house.) “It’s about you!” (A close-up of toes, gently lapped by the incoming tide, wriggling in white sand.)
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