Amway offers several categories of products including Nutrition (supplements, Vitamins, weight management, energy drinks, sports nutrition), Bath and Body (body care, hair care, and oral care), Beauty (makeup, skincare, and more), Jewelry and Accessories (bracelets, necklaces, gift sets, and more), At Home (cookware, surface care, laundry, dish detergent, and more), B2B Products (commercial-size cleaning, agricultural, and laundry products), and Fragrances (many selections from Personal Accents). To sell Amway products, you are required to register as an Independent Business Owner (IBO) at first. In this way, you will get an opportunity to earn money through their Compensation Plan. Becoming a representative of the company, you will never be alone due to their support, world-class business resources, education, mentoring and training. If you are interested in an opportunity to make money, continue reading this review for more information.
When I told my parents about the business, they were immediately skeptical, but since my dad is a salesman he was supportive. The next week I was in the middle of teaching and got a phone call from the girl. She claimed that she had gotten a "last minute ticket" to their Thursday night meeting. She tried to describe how exclusive it is and basically hinted how honored I should feel to be invited. Unfortunately, it was so last minute we just couldn't do it. We were too tired after a long day at work. The following Thursday we went to the meeting. It was the strangest experience, and it was WAY too long. We didn't get home till 11 o'clock, and my husband had to be at work by 7:15. We were exhausted. Every few days we were having to meet for training with our mentors as well as watching videos and listening to CDs. They make sure to consume your life with a little bit of positive Amway, so you don't listen to the negative Amway. Guys, this literally can be described as a brainwashing method.
Whereas The Plan is supposed to provide a simple means to a desirable end, for Josh, Jean, and Sherri the process of recovery had become an end in itself. Josh and Jean would constantly tell me how World Wide’s books and advice had enriched their marriage and helped them to communicate with each other (the bolstering of marriage and family is a major theme in Amway). The Amway lore is also full of distributors, perhaps abused as children, who “couldn’t even look people in the eye” when they joined, but who were now confidently showing The Plan to all and sundry. 

The next evening (Sunday because that's URA's phone session night) I received a call from the girl. I missed the call but immediately called her back thinking she was wanting to make dinner plans or something along those lines. She began talking about this cool business opportunity she has and felt like we would be perfect for it! The way she explained it made it sound legit. She said it was a company who endorses major brand products online, etc., etc. I was intrigued at first. They had us in the palm of their hands. When I hung up the phone, my husband immediately said "They're using us. This is some MLM scam." I believed him, but I had liked the couple so much I didn't want to lose their friendship, so we decided to just try it out. See if it's for us.
Now the husband and wife team continues to work together, taking the time to slow down and help others. The business enables them to live their lives with flexibility, spending more time with family and one another. The strengthening of their bond depends on a connection with others; building trust and helping others find a way to meet whatever goals they may have.
[12]Amway gives some idea of real chances for success in its “Amway Business Review” pamphlet, which the FTC requires it provide to all prospects. The “Business Review” is an ingenious mixture of mandated honesty and obfuscatory spin: The average monthly gross income for “active” distributors, for instance, is revealed to be a meager $65 a month; but the “Review” leaves out the median income and the net profit, both of which would probably be negative. Likewise, it states that “2 percent of all ‘active’ distributors who sponsor others and approximately 1 percent of all ‘active’ distributors met Direct Distributor qualification requirements during the survey period.” From this, it derives the optimistic conclusion that “once again, the survey demonstrates a substantial increase in achievement for those who share the business with others.” Increase implies that there are some non-sharing distributors who succeed; an alternate reading of the statistics would be that all distributors try to share, none succeed without sharing, but only half are able to share. It’s also a measure of Amway’s PR savvy that every article I’ve seen (even the critical ones) that mentions the number of Directs uses the 2 percent, rather than the more accurate 1 percent, figure.
I was completely unsuspecting and was actually quite excited about this opportunity. I was supposed to have dinner with him and his mentor but we had to take a rain check on it due to my school commitments. His mentor ended up explaining some stuff to me via a Skype video call. He mentioned their “hub” where I could buy products I buy regularly anyway. Stuff like toilet papers, energy drinks, supplements, etc. He said I could save $600 just by purchasing this stuff through this hub.
Quixtar also markets through their website products from partner stores whose list can be found at Quixtar website. Quixtar utilizes the Employee & Affiliates Purchase Program discount pricing structure for purchases from most of these third-party partner stores. Purchases from some of them (generally called discount-only partner stores) may not gain the P/V & B/V (measures of sales volumes, used for calculating bonuses to be paid) normally associated with an IBO's purchases.[7]
The meeting was hosted by Sherri’s friend Josh and his wife Jean[3], he a commodities broker, she a high school math teacher. Sherri and Josh had attended the same small Christian college. Before that, he had been an Indiana farm boy, and he still had the look: a beefy, boyish face with a grin that verged on gaping, mussed hair with perpetually sweaty bangs, a brown suit that flared in all the wrong places, and a general air of guilelessness. This cast in high relief his constant, ill-advised attempts to put on city airs: the firm handshake, the breezy small talk, the man-of-the-world asides.
In April 1997 Richard DeVos and his wife, Helen, gave $1 million to the Republican National Committee (RNC),[74][76] which at the time was the second-largest soft-money donation ever, behind Amway's 1994 gift of $2.5 million to the RNC.[74] In July 1997, Senate Majority Leader Trent Lott and House Speaker Newt Gingrich slipped a last-minute provision into a hotly contested compromise tax bill that granted Amway and four other companies a tax break on their Asian branches that totaled $19 million.[74]
That fucking guy tricked me to go to their zombie meeting, I got there and it looked like a little family meeting, I was lost as I kept asking the guy what’s the business is about and what am I going to do, what’s the description but he kept avoiding my questions. He gave me his website the day prior but I could not see what it was about. He kept saying that he was going to help me to have financial freedom as they have a strong network where they deal with professionals who work with Bestbuy, lululemon, etc. I can’t believe I actually went there, please slap me, I deserve it! That’s the dumbest shit I’ve ever done, I spent two hours of my fucking time to go listen to blood suckers. I feel like I deserve a good slap by allowing myself to go there. I’m so fucking pissed off.
I was invited by a gentlemen from eastern Suffolk area, NY and had told him I was busy in other things. What I didn't realize was how I had went to see this same presentation in someone's house about 20 years prior to 2015. So it was May 2015 and people want to return to the American dream and here comes these floating characters straight out of a horror video game. So they smiled their way and have their game plans down to a science. There's no way I'm going to sit through a presentation that makes me feel I am chained down in my seat 24/7.
One of the biggest employers in GR by a longshot, which means competition - the healthy kind that would keep the company continually improving and testing itself - is in short supply. Also a bit of a disconnect between how employees perceive the company and how "the rest of the world" perceives the company. Can make some projects less than effective as a result.
“This is an extremely contentious, controversial business model,” business consultant and author Robert L. FitzPatrick told the Detroit Free Press in 2006. “If you go to work for Hewlett-Packard, you don’t walk in the door saying, ‘Hey, I wonder if this is a scam?’ But anybody who gets into multilevel marketing will have to deal with that question.”

There is some movement in the top 10, as a pair of teams, Wisconsin and Auburn, each lost at home. Georgia still has a pair of upcoming opponents in the top 25, with Auburn dropping to No. 11 and LSU moving up to No. 6 after beating Auburn 22-21 at Jordan-Hare Stadium. Georgia will face LSU in Baton Rouge, La. on Oct. 13 and will host Auburn in Athens, Ga. on Nov. 10. Here is the rest of the top 25:

“We formed the DeVos Family Council, which is made up of our children and their spouses and meets four times a year. The Family Council just approved a family constitution that essentially captures our family mission and values. … The Family Council also articulates how the family will work together in managing our shared financial interests and our philanthropy.

Rich and Jay go into business together selling Nutrilite vitamins, an early multilevel marketing scheme for which Jay’s second cousin and his parents are already distributors. When Nutrilite goes kaput in 1948 after an FDA crackdown on their ‘excessive claims’ regarding the products’ nutritional values (about which Rich only says, ‘Until then, there had been no official government position on what type of claims could be made about dietary supplements’), he and Jay strike out on their own – the American way. They can do it! We know they can!


Cybergirl Friday LLC - Georgia - This female is a disgrace!!! As an agent who dealt with a couple of IBO's - she is completely childish, disrespectful, and RUDE! She will threaten to discontinue your SOW - she can care less if you have bills to pay! She is a thief! Oh don't let it fool you "Quick to answer questions" "encourage you to join" blah, blah, blah. Even when you decide to leave - she acts like it is all love and then comes that last paycheck folks!!! She keeps it - yep - you heard me!!! She will give excuse after excuse on why they haven't released that last paycheck to you.... Yeah - they are checking their accounting department - she is the accounting department stealing from you! Trash - she is complete Trash!
“We also have the Family Assembly …. When grandchildren turn 16, they are inducted … in a formal ceremony that everyone attends. An aunt or uncle makes a presentation of their achievements, reminds them of their responsibility as they go forward, and affirms them as a member of the Family Assembly. … They are able to vote in the meetings at age 25, after they have met additional qualifications for taking on this added responsibility.”

The elevated I-4 freeway bordering the east side of the site posed a distinct challenge, threatening to disconnect the arena both physically and psychologically from the downtown core. In response, the corner of the arena is anchored by a diaphanous feature tower bathed in color changing LED lighting that reveals the color and pageantry of sporting and entertainment activities within while marking the facility within the flat topography of downtown Orlando. This tower is both architectural and occupied – housing the Orlando Magic Team Store, hospitality space, Gentleman Jack Terrace and rooftop Sky Bar. The latter two are exterior spaces that take full advantage of the warm Orlando climate, commanding views to the plaza below and the greater community beyond. Further city connection is achieved via a 40’ × 60’ LED video feature that addresses downtown from an elevated façade position above the highway.
What I can say about Amway is this. It has been around since 1959, is the only debt-free private company who helps people to have the freedom they want in their lives. YES, ofcourse you have to work for it. If you don't, you don't deserve the benefits it has. God has put us on this earth for a purpose. I haven't found any better option for helping people get their dreams in life and help others to do the same. It's the uneducated and unsuccessful people who have tried to give Amway a bad reputation, but anybody with a brain and common sense know that it's is truly the best, bar none, opportunity to secure your future and others. If it wasn't, it wouldn't be around after all these years and growing in leaps and bounds. Also, this business is not just about the income and lifestyle you can reach. It's about he integrity and the family we have made and have the pleasure of being around.
Cybergirl Friday LLC - Georgia - This female is a disgrace!!! As an agent who dealt with a couple of IBO's - she is completely childish, disrespectful, and RUDE! She will threaten to discontinue your SOW - she can care less if you have bills to pay! She is a thief! Oh don't let it fool you "Quick to answer questions" "encourage you to join" blah, blah, blah. Even when you decide to leave - she acts like it is all love and then comes that last paycheck folks!!! She keeps it - yep - you heard me!!! She will give excuse after excuse on why they haven't released that last paycheck to you.... Yeah - they are checking their accounting department - she is the accounting department stealing from you! Trash - she is complete Trash!
Im a IBO from Amway and yes I was worried about the integerity of their business, not only from the past, but were their headed in the future. Amway has taken a bad wrap and yes they have paid their dues...they are still here and have nothing too hide. This is why I chose too run with Amway after all change is hard...but so is going after your DREAMS.
There is some movement in the top 10, as a pair of teams, Wisconsin and Auburn, each lost at home. Georgia still has a pair of upcoming opponents in the top 25, with Auburn dropping to No. 11 and LSU moving up to No. 6 after beating Auburn 22-21 at Jordan-Hare Stadium. Georgia will face LSU in Baton Rouge, La. on Oct. 13 and will host Auburn in Athens, Ga. on Nov. 10. Here is the rest of the top 25:
I think of my family’s time in Amway as achievement tourism. We left reality for a moment and believed the impossible was possible. My dad still wonders if there’s more he could have done, if there’s a way for him to have succeeded in Amway – admitting in the next breath that there isn’t. My parents tried everything. At each turn, the people they thought were supposed to be helping them – their upline, yes, but really the overall structure of the Amway Corporation itself – actually stood in their way. They built dreams and worked to achieve them, but the only people who benefited from their work were the people already on top.
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In his online book "Merchants of Deception", former Quixtar IBO Eric Scheibeler stated that he and his family received death threats from his uplines during a business meeting and from an anonymous phone call. In 2006, a Swedish newspaper published statements attributed to Scheibeler which implied that Amway/Quixtar employees were responsible for these threats. Amway and Quixtar sued Scheibeler on February 27, 2007 for defamation.[40] In July 2007, Scheibeler wrote a letter to an attorney for Amway and Quixtar clarifying among other things that, to his knowledge, Doug DeVos or Amway/Quixtar employees never made any death threats to him.[41]
This said, according to Inter@ctive Week, "The commissions aren't all that great, even though they can add up to greater than 50 percent of the cost of the goods sold. If privately held Amway generated $6 billion in sales in 1998 as estimated, then each of its 1 million distributors would have pulled in, on average, only $6,000. It's nice extra income, but a livelihood only for the most talented, hardworking or aggressive. Or, for those with a large personal family tree.
Quixtar reports that the average income for an "active" Quixtar IBO in 2005 was $115 a month ($1,380 annually), as documented in The Quixtar IBO Compensation Plan[14] and on a Quixtar website.[15] The average annual Quixtar income for an IBO that qualified at the Platinum level in 2005 (0.1683% of IBOs) was $47,472 and for a Diamond (.0120% of IBOs) it was $146,995. The largest single annual bonus (in addition to monthly incomes) for a Diamond was $1,083,421.[15][16]

The elevated I-4 freeway bordering the east side of the site posed a distinct challenge, threatening to disconnect the arena both physically and psychologically from the downtown core. In response, the corner of the arena is anchored by a diaphanous feature tower bathed in color changing LED lighting that reveals the color and pageantry of sporting and entertainment activities within while marking the facility within the flat topography of downtown Orlando. This tower is both architectural and occupied – housing the Orlando Magic Team Store, hospitality space, Gentleman Jack Terrace and rooftop Sky Bar. The latter two are exterior spaces that take full advantage of the warm Orlando climate, commanding views to the plaza below and the greater community beyond. Further city connection is achieved via a 40’ × 60’ LED video feature that addresses downtown from an elevated façade position above the highway.
Everyone was dressed to impress, I mean, I'm talking fancy suits. Besides a couple of old farts in there that I'm sure were running the show, everyone else was in their early 20s. I mean, makes sense, I was targeted, haha, get it? Because it was at "Target." Sorry, lame joke. Anyway, he introduced me to some of these guys and asked questions to them, like "what has been your biggest take away from this?" and "what do you think about it?" Stuff like that so I could see that hey, maybe this is a thing for me (it wasn't, in case you're wondering). They were all brain-washed, I mean, just from the speech I heard that night all that was said was a bunch of BS. And all I could see around the room was all these young kids just eating this up like free candy. The guy did no real math up there, just threw up some really good sounding money number and that we should build trust. Honestly, that was my takeaway from that whole one-hour speech he gave. I'll admit that the guy was an excellent speaker. He had the crowd. I just wasn't buying it.
Education, in terms of having a university degree, has a minimal impact on shaping entrepreneurial spirit. Respondents with and without university degrees exhibited a similar AESI. Previously, those without a university degree exhibited a greater desirability for entrepreneurship compared to their counterparts with a university degree, however this gap has disappeared.
[15]Rich DeVos owns the Orlando Magic basketball team, which allows Amway to use Shaquille O’Neal’s name for their “Shaq Bars,” treats which taste like chaff stuck together with heavy-duty honey-flavored adhesive. When I reluctantly ate one at a meeting, a passing World Wider commented, “I love those. You need to eat them with a lot of water, though.”
Even so, among the DeVoses’ skeptics, there are those who strike a hopeful, if cautious, tone. “I think Mrs. DeVos could potentially be a really good secretary of education if she allowed parents and school districts to make policy at the local level,” says Daniel Quinn, executive director of the Great Lakes Center for Education Research and Practice, a nonprofit that receives a portion of its funding from the National Education Association. “But at the same time, I’m concerned.”

Ultimately, however, he dealt with his catch-22 through simple fantasies of escape. He was adamant that someday he’d be a millionaire, his current predicament no more than a bad memory. His hand would describe a hyperbola as he explained that The Business was hard at first, but if you’d just stick in there, you’d soon enjoy exponential success. This would happen so soon that he wouldn’t have to prospect long enough even to get particularly good at it. “The point is not to get good,” he insisted, “It’s to get done!”
Rich and Jay go into business together selling Nutrilite vitamins, an early multilevel marketing scheme for which Jay’s second cousin and his parents are already distributors. When Nutrilite goes kaput in 1948 after an FDA crackdown on their ‘excessive claims’ regarding the products’ nutritional values (about which Rich only says, ‘Until then, there had been no official government position on what type of claims could be made about dietary supplements’), he and Jay strike out on their own – the American way. They can do it! We know they can!
This said, according to Inter@ctive Week, "The commissions aren't all that great, even though they can add up to greater than 50 percent of the cost of the goods sold. If privately held Amway generated $6 billion in sales in 1998 as estimated, then each of its 1 million distributors would have pulled in, on average, only $6,000. It's nice extra income, but a livelihood only for the most talented, hardworking or aggressive. Or, for those with a large personal family tree.

Lengthy consumer lifetime as well as good retail profit. Amway actually has several of the best offline training out there. They've basically understood it because that's all they do. Because of this concentration, reps that stick around have the tendency to get excellent at constructing relationships with their consumers which prolongs the length of time a provided individual will certainly purchase the item. I directly know tons of people who are in their 60s and also 70s that have purchased Amway detergent for 30+ years and also advocate it.
@yoonyoung People don't know facts, people are unaccountable, people need leadership period. As a IBO with prior military service and had spent 5 years in the service building soldiers into leaders this business is dynamic. If the plan is not followed it will fail, but only fails if the IBO does not follow the blue print laid out by the upline who has fruit on the tree. Thank you for your post!
The centerpiece of any Rally is the life-story told by the guest of honor, emphasizing the depths of his pre-Amway rut and his resurrection through The Business. That evening’s featured guest, Executive Diamond Bill Hawkins, however, was too arrogant even to feign the requisite humility in his testimonial. He had been great all his life: a talented musician in one of Minneapolis’s best bands, a brilliant school teacher, a voracious reader, a charming companion with hundreds of loyal friends, and an unbelievably prodigious drinker of beer (about which he was now “ashamed”). When he saw The Plan and realized that he was much smarter than the guy showing it, he knew that his ship had finally come in: Here, at last, was something that would adequately reward his greatness[16].

People, please don't fall for this. It'll cause problems between you and your spouse if you're not both involved because of the conflict. It's a dream that is promised that will never come true. My wife spent money we didn't have investing in this crap and put us in a hole of debt with nothing to show for it. Did Amway come help her financially? No way. Avoid these companies, trust me, they're only out to get your money or get you to make them money.


In the roughly two hundred pages of Cross’s book, however, there is virtually no discussion of how Amway actually works. Among entire chapters dedicated to Amway’s state-of-the-art manufacturing facilities and its pioneering move onto the World Wide Web, the ‘Amway Distributor Profile,’ its ‘Bootstraps Philosophy,’ and Amway’s foreign expansion strategy, the closest Cross comes to summarizing Amway’s business plan is in this passage:
We also were in business in Amway and we DID make money.  We worked hard and earned it.  BUT, as with any business, especially a direct marketing, we had uplines (the people above us) who were cheats and liars and only wanted money for themselves, not others.  They in effect, stopped us at a certain level from making anymore money.  We changed to a different group, but by then our dynamic was gone and we couldn't do much.  As with any business, NOT just Amway, you have to deal with people.  And THAT is the problem.  My husband got tired of fighting and not getting anywhere and he quit.  I am still in it because, let's face it, the products ARE the BEST.  We started sometime around 1986.  We met some fantastic people, we had the time of our lives, and it WAS our life.  I missed it terribly, and I still miss alot of those people.  But through it, we came away with MANY many good things learned, and still do have some very close friends from it.  My upline now is my VERY best friend in the world, more like a sister.  We are older now and have plenty of money for ourselves, so our interest is not in making money at this point, but simply living our wonderful lives now.  If you are out to make money, you CAN do it in Amway.  But the right way is the way to do it.  Don't cheat, be good to your people, and really believe in what you have and what you can do.
Despite the mediocrity of Amway products, one can’t help but be impressed by their sheer number and variety. Other multilevels offer one or two miracle products, such as nutritional supplements like bluegreen algae or “minerals in colloidal suspension,” etc., about which wild claims can be made with impunity. Such products defy conventional sales methods, usually because they require some sort of conversion experience on the part of the customer or elaborate person-to-person instruction. Amway, with its Liquid Organic Cleaner, began this way. But today Amway insists that all products are better sold through multileveling: couches, VCRs, cookies, socks, toilet paper, you name it. The Amway goal is not to push one wildly fraudulent product, but to offer a just barely convincing imitation of consuming life, allowing Amwayers to exhaustively shift all of their consumption to dues-paying mode.[10]
He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’
On their request, we went to some meetings, where the same thing - earn $50k to $70k. They call winners on stage based on their performance. They say those members earned lakhs (a hundred thousand). But no one has the guts to ask them to show their account statement which reflects their receipt of payment from Amway. Fooling people. You pay 8 to 10 times higher than our Indian items.
He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’
Texas A&M 167; Cincinnati 116; South Florida 87; Michigan State 48; Wisconsin 41; NC State 40; Northwestern 40; Miami 38; Georgia Southern 32; Oklahoma State 31; UAB 24; Stanford 21; Auburn 21; Oregon 20; San Diego State 16; Buffalo 14; Army 13; South Carolina 11; Iowa State 6; Florida International 6; Virginia Tech 5; Pittsburgh 3; Duke 3; Boise State 2.
You WILL be cornered and they WILL try to convince you. Their biggest obstacle is people who have heard a bit about it and don't want to join and their biggest desire is that you join under them. They spend a lot of time practicing this and anyone remotely successful at it will be very difficult to get away from. They'll have all their arguments sorted out, answers to any reason you give, defences to your accusations and will try to flip it around and put you on the defensive, making you have to explain in detail why you won't join shooting each reason down as you try. But it's all BS.
Since opening in 2010, Amway Center has become both the gem of the NBA and a breath of fresh air for a once-dormant corner of downtown Orlando. The arena’s response to technology, premium amenities and fan comforts have contributed to its reputation as one of the finest multipurpose venues in the country. Serving as a catalyst for the ongoing revitalization of the city’s urban core, it welcomed 20 new businesses to the neighborhood just six months after its opening.
The family is also heavily invested in right-wing politics, earning comparisons to the Kochs for the enthusiasm with which they back Republican candidates like Newt Gingrich, Rick Santorum, Jeb Bush, Scott Walker, and Marco Rubio, and their sizable donations to ultraconservative organizations like Focus on the Family and the Family Research Council, both of which promote Christian value-based public policy such as anti-abortion legislation and bans on same-sex marriage. In 2014, the DeVoses donated in the six figures to Michigan-based conservative think tanks including the Acton Institute for the Study of Religion and Liberty, which promotes free market economics within a Christian framework, and the Mackinac Center for Public Policy, also a supporter of free market economics. Elsewhere, conservative organizations that received DeVos funding of over a million dollars each include the American Enterprise Institute, another free market think tank; the Alliance Defending Freedom, the right’s preeminent legal defense fund; and the Heritage Foundation, which promotes free market economics and ‘traditional American values.’
ADA, Mich., March 13, 2018 – As Americans continue to demonstrate positive attitudes towards entrepreneurship, Amway’s new report reveals that more men are interested in becoming entrepreneurs than women and that as individuals get older, their desire to start a business lessens. The report dives into the key drivers behind the entrepreneurial spirit and the impact internal and external factors have on attitudes and perceptions about entrepreneurship.

My husband rides in the front of the golf cart with Dale; I ride in the back. We strike out over the gently rolling fairways. ‘We’re a longer course,’ says Dale. ‘Total length, if you play from back tees, seventy-one hundred yards. No one, not even the younger guys, play from the tips. I’m just going to show you the prettiest part and then head back so we stay dry.’
WHAT IS YOUR DREAM? demanded a booming voice. The ballroom went dark and the audience settled in for a fifteen minute video catalogue of the stuff dreams are made of: a blur of luxury cars, sprawling mansions, frolicking children, pristine beaches, hot-dogging jet-skiers, private helipads, and zooming jets—all set to caffeinated, John-Teshy instrumental music. The voice returned: “It’s about family!” (A shot of kids collapsing on an oceanic lawn, love-tackled by Dad.) “It’s about security!” (A shot of a palatial house.) “It’s about you!” (A close-up of toes, gently lapped by the incoming tide, wriggling in white sand.)
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