i’ve been to events, i attend meetings, i buy and use the products (but only the ones i actually like, like some of the kid vitamins cuz my kid actually really likes ’em, and their makeup/skincare i really like because it works for my skin)….there has never been one mention about “ditching your family or friends”, there has never been any pressure to buy nothing but Amway….
I like Amway's clothes, electronics, gadgets, pants, watches, shirts, sweaters, shorts, games, and many others things that comes in that way. Not really good prices, but the quality is pretty good, has many variety of products, but more brands be good! I like Champion brand and they should put it there. I like that Amway are very flexible and can take care of you real quick if you have questions and concerns. The experience was good and everything went ok, with my purchases and I find a good place to buy things! Good money spend every time.
On one fateful evening in December 2014, I went on Kijiji (I live in Canada) to look for a job and one particular ad caught my attention. This job ad was so vague, and yet so loaded that I filled in my contact details so the person who posted the ad could get back to me. This guy got back to me via the email I filled in and he told about brand new exciting business opportunity. He also sent me a couple of videos showing me people in mansions, beach houses and the rest by exploring this business opportunity in another city.
Amway is working on rainbow system. Which have some target nd purchasing the product every mnth. So its nt gud for distributers.. Day by day Company profit is up.. Nd distributar is going down.. Mlm is very good nd simple business for those who has self confidence. Nd want to achive our dreams. Bt before joining mlm chek all the theams.. M also lyk mlm bt nt rainbow system. M like matrix system coz not any target nd nt any time limit.. Nd secndly purchasing is only one time in life time. So change ur life wd mlm busines .
My husband and I tried Amway, and here's the story: My husband's BEST friend and his wife started asking us to hang out a lot, which was cool because we enjoyed their company. I thought she was my best friend at the time, stupidly enough. It didn't take long for them to tell us about this "amazing" opportunity. We thought we would give it a try since we sincerely trusted our friends. We would go to their house for a "meeting" in their basement with a bunch of strangers and two guys in suits. The guys would talk about how nice it is to work from home, make tons of money and generally just talk about nothing to do with the actual business. After every meeting I would think, okay but what is the business all about!?!?!? So eventually they set us up as "business owners" and we purchased a ton of crap from Amway totaling over $1,000 because, "that is what you do." Eventually, we decided that we would not continue with the business. There was nothing wrong with it, but we knew it wasn't for us. We didn't want to approach complete strangers in coffee shops and present them with an "opportunity"; we didn't want to stay home on the weekends to attend meetings instead of spending them at the lake; we didn't want to choose Amway partners over friends and family like you are taught (yes, there is a "tier"); we didn't want to spend thousands of dollars on products and guilt-trip our friends and family if they didn't want to buy our products (yes, this was also taught). All in all there was nothing very wrong with it, it's not a scam, but it's definitely NOT for everyone. I am writing this not to bash anyone but to give anyone an insight if they are wanting to be part of Amway. Oh, and as for the "friends"... they now completely ignore us. And I mean, I'll see them in public and they'll turn away from me when I wave; they will talk to anyone BUT us. And this was my husband's long-time highschool friend; they were even in eachother's WEDDINGS. So to be quite frank I will talk everyone out of doing Amway and it's their fault. If that is how they will treat others for simply not continuing with the business then I will tell NO ONE to join.
"The first part of the brainwashing," says Kyritsis, "was that 'there would be no success without the system.'" What's the system? The system is a series of seminars, recordings, and books that claim to be a guaranteed path to master salesmanship. Following Amway's guidelines successfully is seen as the only path to success, so if you aren't making money, it's because you're not "working the program" properly. Any success is due purely to their teachings, any failure is due to you not following them hard enough. Sound familiar?
Yager made a name for himself as the father of the ‘Yager System,’ one of the first and most profitable motivational ‘tools’ businesses run by Amway distributors (also called ‘tools scams’ by detractors). Distributors produce motivational tapes and videos, or ‘tools,’ and sell them directly to their downlines for immediate profit. Tools promote Amway’s free market philosophy but are not themselves Amway products – though the Yager Group is still today an Amway-approved training provider. The Charlotte Observer has said of Yager, ‘He sells not only soap but an ideology and a way of life. Admirers speak of him with reverence, as if his next plateau of Amway achievement were sainthood itself.’ The title of Yager’s first book, Don’t Let Anybody Steal Your Dream, was a Gerard household motto. We said it to one another with a near-religious zeal – like we were speaking in high-fives. I still feel nostalgic for my childhood when I hear it.
@cookie1972 I agree this business shows your relationship, you either build it together or your relationship parishes, not because its bad but because one or the other is unwilling to grow, it also has you learn about relationships an example is reading the book about the 5 love langues to IMPROVE your relationship. You only fail the business if you quit, weird how its like the gym, if you go you succeed if you don't you fail, challenge is open. 
By the 30th level, the entire population of the earth will be in the system and the last 3 billion people who just entered the system into the 30th level have nobody else to refer. If each member is allowed to refer 6 friends, then the entire world population will be covered by the time it reaches 13th level itself (as illustrated in the chart below). Everybody they try to approach is already a member. The forerunners would have made huge amount of money by now and would go absconding, leading into a fraud.
The FTC did, however, find Amway "guilty of price-fixing and making exaggerated income claims";[112] the company was ordered to stop retail price fixing and allocating customers among distributors and was prohibited from misrepresenting the amount of profit, earnings or sales its distributors are likely to achieve with the business. Amway was ordered to accompany any such statements with the actual averages per distributor, pointing out that more than half of the distributors do not make any money, with the average distributor making less than $100 per month. The order was violated with a 1986 ad campaign, resulting in a $100,000 fine.[113][114]
Directly across the state from my family, on Florida’s Atlantic coast, is the Windsor country club. Home architecture here is strictly regulated. Residents drive around on golf carts, on and off the eighteen-hole course. There’s an equestrian center, tennis courts, a concierge, and a gun club. Occasionally Prince Charles pays a visit. This is where you go when you bypass Palm Beach on your way to vacation – there’s no kitsch in Windsor, only the highly refined. Among its residents are retail billionaire W. Galen Weston, the Swarovski clan – and the DeVoses, who own three houses here and spend eight weeks a year or more on the waterfront.
After four years of litigation Amway won a landmark case in 1979 concerning the legality of MLMs. Because distributors can make an income on direct selling in addition to their downline, the Federal Trade Commission (FTC) ruled that Amway was a legitimate business and could continue to operate. This decision has only led to other MLMs adopting similar loopholes and has done little to protect the millions of people scammed into giving their time and money to Amway and other MLMs.
Amway North America (formerly known as Quixtar North America) is an American worldwide multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Richard DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts, and manufacturing and logistics company Access Business Group.[1] After the launch of Amway Global (originally operating under the name Quixtar), it replaced the Amway business in the United States, Canada and the Caribbean, with the Amway business continuing to operate in other countries around the world. On May 1, 2009, Quixtar made the name change to Amway Global and fused the various different entities of the parent company.[2][needs update]
Dream Night was not the first Amway event I had been to, but it was the most hallucinatory. It began with the triumphal entrance of the Amway Diamond couples, half-jogging through a gauntlet of high-fives to the theme from Rocky, as the audience whooped and hollered and twirled their napkins over their heads. When the standing ovation finally tapered off, the emcee offered a prayer thanking God for (a) the fact that we lived in a free enterprise system, where there were no government agents kicking down the doors of meetings like Dream Night and (b) His Blessed Son. As dinner wound down, the video screens displayed a picture of what the guy next to me was quick to identify as a $20,000 Rolex watch. (He went on to tell of a fellow he knew who had a $30,000 Rolex and who couldn’t tell the time for the glare of the gold and diamonds.)

Beginning in 1992–93, USA Today and CNN took over publishing the coaches' basketball poll for UPI. Beginning in the 1993–94 basketball season, the Coaches Poll began publishing its final poll after the NCAA basketball tournament. From the 1993 to 1997 seasons, the poll was co-sponsored by USA Today, Cable News Network, and the NABC. Finally, in 1997-98, ESPN joined as a co-sponsor of the Coaches Poll along with USA Today and the NABC where selected NABC members serve as the voting block for the poll. ESPN retains its involvement in the basketball poll despite no longer being involved in the football poll.
Ten years after she watched her husband give a concession speech, Betsy DeVos was unveiled as President-elect Donald Trump’s pick for secretary of education. Across the country, public-school advocates and teachers’ unions expressed almost unanimous horror: One of the most effective advocates for breaking down the rules and protections for public schools and teachers would soon be the nation’s most powerful education policymaker.
Some Amway distributor groups have been accused of using "cult-like" tactics to attract new distributors and keep them involved and committed.[84][173][174][175] Allegations include resemblance to a Big Brother organization with a paranoid attitude toward insiders critical of the organization,[175] seminars and rallies resembling religious revival meetings,[84][175] and enormous involvement of distributors despite minimal incomes.[84][174][175] An examination of the 1979–1980 tax records in the state of Wisconsin showed that the Direct Distributors reported a net loss of $918 on average.[95][174]

The third way a distributor makes money is through earning commissions on group sales. "A Distributor may recruit a sales group and based on the success and productivity (as defined by product sales) of the sales group, a Distributor may earn commissions. It is important to note that a Distributor only earns commissions on the volume of Amway products actually sold," the Business Starter Guide points out.


Individuals may buy products through Quixtar's web site with a referral number from an IBO. Quixtar also gives IBOs the option to create free personal websites that can be personalized to focus on health, beauty, health and beauty,[13] and/or gift and incentive products. The referring IBO then receives the retail/wholesale profit (usually 30%), and a percentage ("bonus") of the cost of the sold goods (from 3% up to 31% depending on total PV generated), with Quixtar-exclusive products yielding a higher bonus per dollar in Point Value and Business Value (PV/BV). Quixtar offers a wide range of products for its IBOs to purchase for personal use and/or to sell to customers through Quixtar.com and IBO personal e-commerce sites.


The other way that you can quickly judge Amway is by the profile of their members. Many come from lower middle class religious backgrounds and have recently undergone personal issues (e.g. marital struggles) or boredom that cause them to look for some job that offers an easy way in and a holistic form of management. Many are unwilling to either put in the time that accompanies developing an actual profession (and will thus scoff at higher education) or put in the risk that accompanies creating one’s own business (and will thus scoff at how much the average person works per day.) They’ll often use trigger terms such as “early retirement,” “success,” and “freedom” without ever actually offering anything of substance of what Amway consists of. If anyone questions them – instead of taking time to explain how exactly Amway operates, they will point to a small group of people they know that got rich using Amway or point to all of the businesses that “partner” with Amway . Finally, some are often very protective and defensive of Amway online. You’ll see throughout the comments here (and countless others on blogs criticizing Amway) persons of such stature. You’ll also see that these persons, more often than not, use extremely poor grammar and punctuation, use profanity, and will almost never give an actual counter-argument of substance (but will rather point towards the businesses that partner with Amway, attack other businesses, or direct you to some site ran by Amway members.) Go ahead and see how many of the pro-Amway comments in this blog fit these traits – all of them.
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through June 2018. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2017 were less than half of Amway's stated 2015 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2017 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. 
From the beginning, designers focused on creating a sustainable site; providing water efficiency; optimizing energy and atmosphere protection; conserving materials and resources; monitoring indoor environmental quality and health; and selecting environmentally preferred operations and maintenance. These elements combine to create one of the most environmentally friendly, high-performing professional arenas in the country.
The size of the settlement astonished some observers and the news is spreading fast. It was reported on the front page of the USATodayAmway11.05.10. About $55 million of the total is in actual cash and products as restitution for victims and legal fees. Other elements of the settlement include substantial price reductions to make retail sales feasible, and major changes in the infamous “tools” business that will require Amway to take greater responsibility. These schemes are run by some of Amway’s top recruiters and have been allowed to function as arm’s length, rogue operations, though highly beneficial to Amway.
Rallies begin with a ritual called “crossing the stage,” in which distributors who have attained a new bonus level go up to receive their commemorative pin and shake hands with a Diamond. From the crowd of about five hundred, two couples “crossed” at the 1,000 PV level (the lowest warranting a pin) and received a standing ovation from the audience. From the stage, the host then called out all the levels from 1,500 PV to 7,500 PV. Nobody emerged from the audience—which, nonetheless, remained on its feet applauding. The host kept cajoling, “C’mon, there’s plenty of room up here,” as if it were shyness that was keeping people away. It was the archetypal Amway moment: a crowd giving a standing ovation to nobody.

In 2011, Nutrilite brand of vitamins and dietary supplements led Amway's sales, totaling almost $4.7 billion.[41] According to Euromonitor International, in 2014, Nutrilite was the world's No. 1 selling vitamins and dietary supplements brand.[35] In 2015, it was reported that according to Euromonitor International, Amway was the largest vitamin and dietary supplement vendor in China, with 11% of a market that generated 100 billion yuan ($15.6 billion) in annual sales.[46] In 2015, it was reported that according to China Confidential consumer brands survey, Amway Nutrilite was the most popular vitamin and dietary supplement brand in China.[47]
In making the correct make-versus-buy decisions on ingredients, as well as the decisions of where goods should be made, Dr. Calvert singled out his engineering group and trade groups for praise.  “Analytics! One way we win is because of the strength of this function.” Their core engineering group does very detailed analyses with quick turnarounds surrounding these decisions.
Entering the poll for the first time this season is Texas A&M, which is 2-1 with first-year coach Jimbo Fisher following a 48-10 win over Louisiana-Monroe. Can the Aggies stay ranked, though? A road trip to Alabama is next on the schedule. Also, UCF jumped Boise State essentially by not playing North Carolina in Week 3 due to Hurricane Florence. Meanwhile, the Broncos plummeted from No. 17 to No. 24 after a 44-21 loss to Oklahoma State. That puts the Knights as the highest-ranked Group of Five team. 

Im a IBO from Amway and yes I was worried about the integerity of their business, not only from the past, but were their headed in the future. Amway has taken a bad wrap and yes they have paid their dues...they are still here and have nothing too hide. This is why I chose too run with Amway after all change is hard...but so is going after your DREAMS.


Amway is not a scam. The reason why people fail to be successful is because it is hard work just like any other business and not because it is a scam. Good people skills is a must for this kind of business and definitely, you need to be intelligent and clever in marketing your products just like in any other business. A lot of people fail in this business because they have little idea about money making skills or business skills. I have worked in corporate and I know the common thing among all the companies in the world is that they exaggerate about products, the lifestyle you will get and the money you will make. ALL companies do that. The only difference is that in Amway you are not sitting in a company building for your work. Rest depends on your selling skills. 
That vision is played out daily as the company helps people everywhere discover their potential and achieve their goals by offering great brands and opportunities. Amway is guided by six enduring values: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise. Sharing generously with the local communities in which the company and its business owners operate is an important part of this.
Lol doesnt mean you a anway fan that you broke if you with amway and if you still broke. You must be really dumb boy since what you learn from amway you apply it in real life you can be succesful even without amway. You could hate on amway but you still doing your retarded ass job that you dont even like and still be taking orders from others. Grow up guy if you dont like it please dont comment since you know what? YA YOU STILL FUCKING BROKE.
Today, the DeVoses’ charitable giving and local boosterism mean that people in West Michigan have a different view of them than Michiganders elsewhere in the state. “The political narrative that has grown around [the family] is unfair,” says Whitney, whose Hauenstein Center has received grant funding from the DeVos Family Foundation. “They have made life better for a lot of people, and I can’t say that loudly enough.”
Gender plays a clear role in shaping the entrepreneurial spirit of Americans. While 67 percent of U.S. males reported starting a business would be desirable, only 47 percent of U.S. females reported the same. Similarly, 69 percent of U.S. male respondents felt they have the requisite capabilities to become an entrepreneur compared to 52 percent of U.S. females. In general, men also had higher AESI scores (62 percent) compared to women (48 percent), roughly similar to previous years.
With its original product released in 1959, Amway has sought to be seen as the global leader in the health and beauty industries. Amway's fundamentals established by its founders are freedom, family, hope, and reward. The Michigan-based company believes its distributors will achieve happiness through earned success. Its product line includes weight management shakes, eye and lip care, household cleaners, laundry detergent, and more. Amway prides itself in being a family company with a global management team in place to support independent distributors. Amway hopes to help people start their own business with the promise of access to exclusive products, a low startup cost, and a 100 percent satisfaction guarantee. People interested in Amway's health and beauty products can choose to become an Amway independent business owner or be an Amway customer.

And these inconveniences pale beside the emotional shock of entering Josh and Jean’s apartment. Not big to begin with, its thorough occupation by Amway Corporation made it positively claustrophobic. The living room was dominated by huge metal cabinets displaying Amway cleaning and food products; shelves along the wall were devoted to toiletries; boxes of cereal lined the top of the couch. Next to the window was an eraser board listing upcoming World Wide Dreambuilders meetings; free wall space and the outside of cabinets were decorated with motivational slogans (“I AM A WINNER!”) drawn in crayon.
Amway: The True Story of the Company That Transformed the Lives of Millions reads like an extended advertisement. Its author, Wilbur Cross, became acquainted with Amway cofounders Rich DeVos and Jay Van Andel when they commissioned him to write the first ‘official’ history of the Amway Corporation, Commitment to Excellence, published in 1986. In Amway, Cross repeatedly references the work of Shad Helmstetter, PhD, a ‘motivational expert’ specializing in ‘programming’ yourself to change negative self-talk into positive self-talk. Negativity is expressly verboten in the world of Amway, as it breeds doubt – distributors are advised to get rid of any negative people in their downline as soon as possible if they can’t train them to be positive.
During the registration process for a new IBO, Quixtar contracts clearly inform prospective IBOs that BSM are optional and that the producers and sellers of the BSM may make profit or loss from their sale (like any other business).[17] This is also publicized on Quixtar websites.[51] Quixtar's Business Support Materials Arbitration Agreement (SMAA) requires the immediate seller of BSMs to buy-back materials, which were purchased only for personal consumption within a 180-day time frame, on commercially reasonable terms, upon request of the purchaser. BSMs purchased for inventory or to be sold to others downline are not covered by the buy back policy.[10]
The official ribbon cutting ceremony and dedication took place on September 29, 2010 at 10:01 AM. The general public was invited to enter the building where Orlando Mayor Buddy Dyer gave his annual State of Downtown address. The first ticketed event was a Vicente Fernández concert on October 8. The Orlando Magic hosted their first preseason game at Amway Center on October 10 against the New Orleans Hornets when they won by a historic margin of 54 points, while the 2010–11 regular season home opener took place on October 28 against the Washington Wizards.
The company is said to have been violating the Prize Chits and Money Circulation Schemes (Banning) Act. More specifically, Pinckney and the two other directors were arrested in connection with a case filed by a certain Visalakshi of Kozhikode. She claimed to have incurred losses of Rs 3 lakh in trying to sell the products of Amway through its multi-level marketing network.
The huge settlement and payments to victims follows other actions againt Amway.  Government regulators in England several years ago sought to close down Amway for defrauding consumers in that country. Criminal charges have also been brought in one state in India against Amway. And Amway is also being sued for deception and fraud in Canada by Canadian consumers.
A thought to ponder: what if you invested tens of thousands into a dream, either from your pocket or loan, spend 4-6 years building your dream, only to realize you can't make a decent income from it or even make money at all. Would you still invest into that dream? Well, that is the exact scenario for thousands of college students,nowadays. The difference between college and most MLMs is that you don't have to drop thousands into an MLM to become successful, and if you gave it everything you got for 4-6 years and you build it right, chances are you'll have at decent income. But you got to do it right.
In the roughly two hundred pages of Cross’s book, however, there is virtually no discussion of how Amway actually works. Among entire chapters dedicated to Amway’s state-of-the-art manufacturing facilities and its pioneering move onto the World Wide Web, the ‘Amway Distributor Profile,’ its ‘Bootstraps Philosophy,’ and Amway’s foreign expansion strategy, the closest Cross comes to summarizing Amway’s business plan is in this passage:
My uplines’ despair made me reluctant to add to their failure. But I had stayed in too long already. Having run out of other things to buy, I had resorted to subjecting my cat to Amway pet food. And I began to sense that when Josh and Sherri looked at me, they—in their last-ditch hopes—saw Diamonds. Before I disappeared from their lives, however, I accompanied them to one last Rally.

The lack of government prosecutions, along with sophisticated PR spin and misleading income data have given MLM schemes an aura of legitimacy, heightening their ability to fool consumers and the media as well. Gradually, though, the truth about how MLMs have escaped regulation is coming to light. The answer is plain and simple: MLMs bought influence in Washington and in some state legislatures with campaign contributions and high pressure lobbying.
To Bill, dupes would always be dupes, and he signaled his confidence in this by launching into a monologue that would have caused a scandal before a more critical audience. He told us, matter of factly, that World Wide had $8 million in assets, in which only those at the Diamond level had any equity; that the twenty World Widers who sat on its board frequently had food fights that splattered the HQ’s silk wallpaper; and that World Wide tapes are so bad that Bill himself would regularly throw them out his car window. In short, he was tossing us rope to hang him with, baldly acknowledging that World Wide was nothing but a support system for a bunch of fast-talkers who lived high on the hog by charging their bamboozled underlings outrageous prices for spurious advice. This was the most damning critique of Amway I had ever heard. Yet none of it mattered to the crowd; they seemed only to be dreaming of the fancy wallpaper that they might one day be able to soil.
Now, however, the DeVoses were on their own, pushing Prop 1 with minimal support from the state’s Republican establishment. Among the broader public, the opposition was fierce and widespread. “That was one of the best campaigns I was ever on,” says Julie Matuzak, who was, at the time, the American Federation of Teachers’ top political hand in the state.
And the victims of MLMs—that is, the people who pay high buy-in fees but never recoup their investment—are usually women. The second episode of The Dream is called “Women’s Work,” and in it Marie returns to her hometown of Owosso, Michigan, where childhood friends and women in her family recall how Tupperware, makeup, and jewelry parties were an essential part of the town’s social fabric. “They say you can work from home, you can pick up your kids from school, you’ll never miss a soccer game,” Marie said of the promises MLMs make to women. “You can be the stereotypical mom, American mom, and make a living. Except that you can’t. You now have women doing all the emotional labor of mothering, and unpaid labor of running a household, and you have them working nights and weekends to pay for their cell phone. It’s like being in jail.”

On August 10, 2007, Quixtar announced that it had terminated the businesses of fifteen of the plaintiffs involved in the lawsuit,[52] and sought and received a temporary restraining order and preliminary order of injunction in a Michigan court preventing them from interfering with the LOS, soliciting IBOs for their new company, or disparaging Quixtar or the business in any way.[53][54] In mid October 2007, Quixtar argued that the former distributors were in violation of the court order since TEAM continued to have meetings and sell motivational materials. In Grand Rapids, Michigan, Quixtar argued that TEAM was using Quixtar's proprietary information to promote its meetings and sell materials. The court held in favor of Woodward and Brady and allowed TEAM to continue to operate.[55]
Amway is haunted by the specter of saturation, the success that spells disaster. The 6-4-2 scenario tells it all: To keep one promise of $2,000-a-month, seventy-eight more need to be made whose fulfillment is still pending. The problem is that growth doesn’t improve this ratio: Were Amway to conquer the known universe, fewer than 2 percent of its distributors would be (or mathematically could be) Directs or higher. Of the rest, about 90 percent would be actively losing money—and without a pool of prospects to give them hopes for the future, they would surely quit. Amway would collapse from the bottom up.
As his wealth increased, so did Mr. DeVos’s prominence as a political strategist and donor to the Republican Party and conservative organizations. He supported the Heritage Foundation, the Federalist Society and Focus on the Family, and he was a member of the executive committee of the Council for National Policy, which, starting in the early 1980s, pushed to propel Christian values to the center of Republican activities nationally.
Great people; love their company and the Grand Rapids area; devoted to Amway's founding values of self-determination, opportunity, etc. Great place if you want to stay and grow with the same company for many years; everyone is open to the idea that you'll switch roles and teams more than once for the sake of personal growth and satisfaction. Great place to feel like you are cared about by the company.
A money circulation scheme is essentially a Ponzi scheme. A Ponzi scheme is a fraudulent investment scheme where the money being brought in by newer investors is used to pay off older investors. The scheme offers high returns to lure investors in and it keeps running till the money being brought in by the newer investors is greater than the money needed to pay off the older investors whose investment is up for redemption. The moment this breaks, the scheme collapses.
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