Multi-level market (MLM) or network marketing is an American institution. Companies like Amway, Tupperware, Herbalife, Avon, Mary Kay and The Pampered Chef support huge networks of distributors and recruits who sell every type of product from dietary supplements to kitchenware to beauty products. Salespeople are called independent business owners (IBO) and generally work from their homes.
Amway has become one of the most reliable options for me and my family. I buy there because they offer quality products and they are very durable, such as detergents and cleaning products. They offer good products and their customer service is very good, the person who sells me directly is very kind. Whenever I buy in Amway I do it with the distributor directly because the products are cheaper there, but from time to time I look for my reseller and I request products.

With its affiliates around the world, Amway Global is a leader in the $80 billion global direct-selling industry. Established in 1959 as a seller of household cleaners, the company expanded and diversified over the years and today is a leader in Health and Beauty through its NUTRILITE brand of nutritional supplements and the ARTISTRY brand of skin care and cosmetics.

I like the convenience that they offer. They have a wide variety of high quality products and their shipping is always on time. The layout of the website makes it quite easy to find the products I need and the specific package sizes that I am looking for. It would be good it they allowed for bundling certain items together in order to get a discount. They do it to a certain extent, but it would be great if they offer far more options and combinations. It was a clear, organized experience that made shopping quite enjoyable. Checking out was easy and the entire experience was hassle free.
Avoid Amway motivational organizations, including Worldwide Dream Builders. While Amway is the biggest network marketing company in the world, and therefore has a lot of support, some of that support isn't in your best interest. Amway motivational organizations are designed to keep you buying business support materials rather than actually building your business.
But it turns out to be so much more complicated. In 1979, the F.T.C., after investigating Amway, a multilevel marketing company with a vast product line, decided that the company’s business model passed muster — even though recruitment was at the heart of it — because it claimed to take certain steps that (among other things) supposedly showed that its recruits were selling the company’s products to real customers, not just to other recruits. Very quickly, other multilevel marketing companies adopted the “Amway rules” to stay on the right side of the F.T.C.

I shopped with Amway about 20 years ago when a neighbor in my apartment building became a sales rep for them. I really liked the cleaning products which were pure and did a great job of cleaning everything! I had a terrific rep who sold the various products that interested me. I was always very impressed by Amway. To my knowledge, Amway has always had an impeccable reputation and the highest quality products. I didn't find any reason to dislike the company back then and certainly have no reason to dislike it now!


But as I came to know Josh better, I realized he was acting not so much out of a calculated strategy as out of a deep faith in duplication. Josh believed that whatever he did, his downlines would imitate: If he set the example of filling his house with only “positive” (i.e. Amway) products, so would they. Rich DeVos, more philosophically, calls this the Law of Compensation: “In the long haul, every gift of time, money, or energy that you give will return to benefit you.”
‘We here, man,’ says a young black man in a blue T-shirt. ‘See all the IBOs. It’s good to be withpeople in your company, to feel the love. A lot of people back home be wondering how it is and how big of an organization it is. You see: just imagine the potential of having all these people in one group, man, even if you get ten dollars off a person’ – he points to a random person in the audience – ‘all these people. There’s a whole lot of money floating around in here somewhere.’

The houses in Carlton Estates were a magnitude above those in our old neighborhood, where all of the concrete homes followed more or less the same design. These sat on larger lots and had deeper lawns, and each was entirely unique. There were second and third stories, and sloping, multilevel roofs. There were bamboo thickets obscuring homes from the street. Stone and wood exteriors. Stained glass windows. No sidewalks. No streetlights.


For dinner before a game, there are a number of options at the arena. One thing to keep in mind is that Loge ticket holders are also entitled to dinner at Jernigan's Restaurant on the Club Level and have the exclusive option to reserve a table from 5:30 - 6:30 pm as premium ticket holders. Regardless of when you're going, reservations are recommended.
This is so sad. My boss came into my office “today” telling me his sister is selling something new – his divorced sister with two kids that lives with his mom and occasionally needs help making her car payment – it’s not Avon, it’s not Mary Kay – Its Amway. I let out a huge groan. He said she is really pumped and is planning to attend an industry conference or should I say family reunion. I just hate to see people be taken advantage of especially those who need every penny.
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But there is one thing that we need to understand here. Like in an MLM scheme which is a Ponzi scheme, the business that an Amway distributor does, depends on finding new distributors and then hoping that these new distributors sell Amway products and at the same time are able to appoint newer distributors. If a distributor is successful at this he makes more and more money. The trouble is that we go along it becomes more difficult to appoint new distributors. Lets try and understand this through an example. Lets say the first distributor that a genuine MLM company appoints, in turn appoints five distributors.

California-based art curator Sports and the Arts assembled the Amway Center Art Collection. The collection includes more than 340 works of art, including about 200 museum-quality photographs. Fourteen of the 21 artists housed in the collection represent Central Florida. The Amway Center Art Collection includes over 140 pieces of fine art paintings and mixed media originals, over 200 photographs, and graphic wall treatments highlighting both the Orlando Magic and the spirit of Orlando and Central Florida.
When it came to designing the architecture required for its IoT platform, Amway used AWS Professional Services to help it create a continuous integration and continuous delivery (CI/CD) pipeline to automate delivery of platform software updates. The pipeline picks up source code changes from a repository, builds and packages the application, and then pushes the new update through a series of stages, running integration tests to ensure all features are intact and backward-compatible in each stage.
Fittingly, my encounter with Amway began during a long-term temp assignment at Andersen Consulting’s ENTERPRISE 2020 project, an ongoing exhibit to which consultants would bring potential clients to scare them about the future. The main attraction was a battery of “industry experts” who produced customized nightmare scenarios to help manufacturing executives from across the globe see the Third Wave coming at them. The experts would discourse gravely about globalization, accelerating technology, managed chaos, self-organizing supply chains, flex-this, flex-that, and nano-everything, eventually arriving at the message of this elaborate sideshow: The future is not to be faced without an Andersen consultant on retainer.
Next, talking with other IBOs or Amway representatives may make it seem like a great opportunity to earn a lot of money, to make your own schedule, to build your own business, and more. However, the reality is that any type of direct sales opportunity takes a huge amount of time and money in order to become successful, not to mention a natural ability to sell. And frankly, MLM companies like Amway are often very misleading in how simple they make their business opportunities appear, because the reality is nothing could be further from the truth (see the following section for additional details). As a testament to this, be sure to watch Dateline NBC’s year-long undercover investigation of Amway right below.
In a 1979 ruling,[22][109] the Federal Trade Commission found that Amway did not fit the definition of a pyramid scheme because (a) distributors were not paid to recruit people, (b) it did not require distributors to buy a large stock of unmoving inventory, (c) distributors were required to maintain retail sales (at least 10 per month), and (d) the company and all distributors were required to accept returns of excess inventory from down-level distributors.[110][111]
Amway breaks down its commission by PV and BV. The PV is your total point value for monthly sales, while your BV is percentage cash value based on the PV. There are possible bonuses at certain PV levels. The actual cash value of your downline is predictably complicated and, like credit card points, cleverly encourage more spending on Amway’s products.
My husband rides in the front of the golf cart with Dale; I ride in the back. We strike out over the gently rolling fairways. ‘We’re a longer course,’ says Dale. ‘Total length, if you play from back tees, seventy-one hundred yards. No one, not even the younger guys, play from the tips. I’m just going to show you the prettiest part and then head back so we stay dry.’

Thank you very much for your review. I would do this perhaps in my spare time outside of work hours. I would of course find it difficult as you said going to all these house parties as such as it does chew up alot of time. Yes I have done some studying into pyramid stuff and mlms. What I am finding with network marketing nowadays and residual income is the point of making actual money and it takes an awful lots of work to get to where you want to be knowing where the founders where before you. It often feels depressing and that you are just paddling nowhere fast. Anyways, I find internet marketing somewhat similar but different from network marketing. Or is it the same thing? Anyways, I’m not sure where to turn as Different network marketing things i read reviews of people who paid this or paid that and got no refund ect ect. I like amway drink and bars and personally i would not want to keep any stock as some people do as I would have no place for it but i definatelly feel different after taking it for some reason. Its giving my body what it needs and what most people dont get daily. I feel that i need more when i drink the drink and eat the bar. Anyways, I still would like to do it but the problem i am facing in not wanting to do it is not that it is scam or anything it is all the work. I am not scared to talk to people i done public speaking many times and acted in school plays. It’s all the work of going to this party or that party house part ect ect. Lots of running around and stuff. Anyways, Thanks for your comments

Amway has historically gotten much more criticism for its business practices than its products. As middle men, distributors often falsely claim that they cut out that very middle man. This supposedly results in more competitive, “wholesale” prices. On the contrary, Amway’s prices are typically higher than their closest competitors. The prices only become more appealing when employees have a significant downline beneath them.


Privately, many Michigan Republicans are afraid of getting on the DeVoses’ bad side. “At the American Federation of Teachers, there were always Republicans we’d endorse,” recalls Matuzak, who retired from the union in 2014. “And it got to the point where … the Republicans would say, ‘Please don’t endorse me because it will hurt me with the DeVoses.’ They’d send back money because the DeVoses would punish them.” (In an email to POLITICO, the chief of staff to one Republican state senator declined comment for this story, saying it would “not be productive” before linking to two anti-DeVos columns in the Detroit Free Press. The articles “speak for themselves,” he wrote.)


Before the meeting, I had worried that my hand-held tape recorder would stand out. As it happened, everyone was recording Scott: I kept track of time by the sounds of cassettes being flipped. I was on Side B of a ninety minute tape before Scott dropped the word “Amway,” and I was on another cassette entirely before I captured the heart of the “best business opportunity in the world”: the Amway Sales & Marketing Plan. This was not, however, a topic to be discussed without considerable preparatory spadework.
In 2006, Quixtar, in partnership with the IBOAI (IBO Association International) launched the "Quixtar Accreditation" program in order to address concerns about the companies that provide Business Support Materials to Quixtar IBOs. North American Diamonds (high-level IBOs) and their associated training companies may apply to Quixtar to be accredited by the corporation. Among other things, accreditation specifically states that promotion of particular religious or political viewpoints is unacceptable. Additionally, accredited programs must agree to a range of other guidelines, including "full" transparency in any compensation paid for Business Support Materials. The "full" transparency only applies to the IBO's who are participants in the BSM income, for most groups this means Platinums and above, representing a very small percentage of IBO's. Accreditation lasts two years and is enforced through reviews of materials and surveys of IBOs. The full guidelines are listed in the IBO Communications Platform.[21] In April 2006 "eFinity" became the first Quixtar affiliated support organization to receive accredited status.

Amway offers several categories of products including Nutrition (supplements, Vitamins, weight management, energy drinks, sports nutrition), Bath and Body (body care, hair care, and oral care), Beauty (makeup, skincare, and more), Jewelry and Accessories (bracelets, necklaces, gift sets, and more), At Home (cookware, surface care, laundry, dish detergent, and more), B2B Products (commercial-size cleaning, agricultural, and laundry products), and Fragrances (many selections from Personal Accents). To sell Amway products, you are required to register as an Independent Business Owner (IBO) at first. In this way, you will get an opportunity to earn money through their Compensation Plan. Becoming a representative of the company, you will never be alone due to their support, world-class business resources, education, mentoring and training. If you are interested in an opportunity to make money, continue reading this review for more information.
[12]Amway gives some idea of real chances for success in its “Amway Business Review” pamphlet, which the FTC requires it provide to all prospects. The “Business Review” is an ingenious mixture of mandated honesty and obfuscatory spin: The average monthly gross income for “active” distributors, for instance, is revealed to be a meager $65 a month; but the “Review” leaves out the median income and the net profit, both of which would probably be negative. Likewise, it states that “2 percent of all ‘active’ distributors who sponsor others and approximately 1 percent of all ‘active’ distributors met Direct Distributor qualification requirements during the survey period.” From this, it derives the optimistic conclusion that “once again, the survey demonstrates a substantial increase in achievement for those who share the business with others.” Increase implies that there are some non-sharing distributors who succeed; an alternate reading of the statistics would be that all distributors try to share, none succeed without sharing, but only half are able to share. It’s also a measure of Amway’s PR savvy that every article I’ve seen (even the critical ones) that mentions the number of Directs uses the 2 percent, rather than the more accurate 1 percent, figure.
The DeVoses supported an amendment to the US House of Representatives' omnibus Financial Services and General Government Appropriations bill for fiscal year 2018 by US Representative John Moolenaar that would have limited the ability of the FTC to investigate whether MLMs are pyramid schemes.[136] The amendment would have disbarred the Treasury Department, the Judiciary Department, the Small Business Administration, the Securities and Exchange Commission, the FTC, or any other agencies from using any monies to take enforcement actions against pyramid operations for the fiscal year.[137] It also adopted provisions from H.R. 3409, the so-called “Anti-Pyramid Scheme Promotion Act of 2016,”[138] which would blur the lines between legitimate MLM activity and pyramid schemes established under the original 1979 FTC case by deeming sales made to people inside the company as sales to an “ultimate user,” thus erasing the key distinction made in the ruling between sales to actual consumers of a product and sales made to members of the MLM network as part of recruitment of members or to qualify for commissions.[137][138][139] The amendment was opposed by a coalition of consumer interest groups including Consumer Action, the Consumer Federation of America, Consumers Union (the publisher of Consumer Reports magazine), Consumer Watchdog, the National Consumers League, and the United States Public Interest Research Group (US PIRG),[138] as well as Truth in Advertising (TINA.org) in its original incarnation.[139]
In Western Michigan, what matters isn’t how Amway is run, but what the DeVoses have done for the community. Drive through downtown Grand Rapids, Michigan’s second-largest metropolis, and the family’s contributions are omnipresent. There’s the Helen DeVos Children’s Hospital. A few blocks west, hugging the Grand River that bisects the city, you’ll find the sleek DeVos Place Convention Center, the DeVos Performance Hall and the Amway Grand Plaza Hotel. Across the water, the campus of Grand Valley State University is anchored by the spacious Richard M. DeVos Center. A few blocks north is the DeVos Learning Center, housed at the Gerald R. Ford Presidential Museum. (You would be forgiven if you assumed that DeVos, not Ford, had been president.)
Amway has historically gotten much more criticism for its business practices than its products. As middle men, distributors often falsely claim that they cut out that very middle man. This supposedly results in more competitive, “wholesale” prices. On the contrary, Amway’s prices are typically higher than their closest competitors. The prices only become more appealing when employees have a significant downline beneath them.
Hi Ben. LTD is a Line of Association or approved provider, not a company. LTD has no rights to require you to purchase any business materials. Everything offered by LTD is optional to IBOs due to the Rules of Conduct which is approved by federal government. But I believe LTD is a really nice LOA, because I know some really intelligent LTD leaders. Amway would not suspend your business for no reasons, because it's not benefitial to Amway either. And the arbitration company you talk about is called Independent Business Owner Association International, which is a non-profit association previously named as American Way Association founded in 1959, not company either. All the IBOAI Board Directors are elected from Diamond IBOs and above by votes from Platinum and above. If you have conflicts with Amway, you may appear for an infromal and formal hearing conciliation in IBOAI, which is held by IBOAI Board Directors not Amway administrators. And the IBOAI will stand out for IBOs' benefits, not Amway's. Amway usually accept IBOAI's recommendation for the results of hearing conciliations. You must understand that Rules of Conduct was writting by both Amway Rules Dept and IBOAI directors, and approved by government. That means the content in the Rules is legal and obeying the Federal Laws and the spirit of the Contitution. Amway has to fight you by the rules, and IBOAI will help you fight back by the rules. However, if you break the rules, nobody can help you. Is this the reason why you wrote your comment like this? And you know what, you can sue Amway Corp, because I know someone who did it and won the case. It has proved that this business has helped a lot of people earning extra income or achieving dreams without violating the Rules Of Conduct. And if your upline overcommitted you something, please don't blame it on this business and other IBOs in this business. Nobody should tell you that you only need 10 hours a week to be successful, nobody can make this statement, and nobody should believe it. I strongly suggest you to contact with me, and I would like to show you what a correct approch to Amway Business is. And I still believe you may find a way to make extra income in this business.
Totally a scam...only a way to fetch money frm d people.. .people cant affors its products are so highly priced....bt den also...in logo ko kya...inhe to bs apna maal bechna h ...frr chahe insan apna ghar hi q na bech de...phle saamaan lene ko membership lene ko piche pde rhte h...fr use maintain krne ko...khud ko to koi kaam h nii...n jinhe kaam h wo inke chakkar me na kr pae...saale khud to sukoon ki jindgi jee re ho na...to dusro ko b to jeene do....
Renata tells us about the best local attractions, recommending particular farm-to-table restaurants and yoga studios as my husband and I make slow, opposing circles around the room. We meet in front of the master bathroom. The shower is wide enough for three people with three showerheads, a knee-high tawny-colored tile wall, and the rest of the walls completed with glass. The whirlpool bathtub could easily accommodate three.
I have not purchased anything from Amway in years, but I did like a number of their products. I particularly liked their cleaning supplies. I also think that Amway products were fairly high quality and had a good guarantee. I also think that Amway prices were fairly high. I would also prefer to order online than through a distributor, particularly a multi-level distributor who wants you to join their down-line marketing group. I had a fairly positive experience. The individual I ordered from was a personal friend, so we had a good relationship. She also gave me free samples of products so I could see if I liked them before I ordered them.
These functions, all of which were sponsored by World Wide Dreambuilders, were rhetoric-fests where Amway’s self-help message was pushed to its logical addiction-recovery extreme—although with the roles curiously reversed. “J-O-B people,” meaning those who were not Amway-style entrepreneurs, were portrayed as the helpless addicts, hooked on the “immediate gratification” of a weekly paycheck. It was they who were in denial, telling themselves that they didn’t have a problem, that they were happy working all day for practically nothing. In contrast, the “delayed life” was a healthy process of withdrawal, of gradually replacing the “negatives” in your life (including non-Amway products) with “positives.” Most importantly, you learned to “dream” again, reconnecting with the inner child who, before the 9-to-5 beat it down, had fantasized about big houses and fast cars.[13]
In 1983, Rich DeVos, one of Amway's founders, made recordings which, among other things, communicated his displeasure with several issues regarding some of the high ranking distributors/IBOs. These recordings are entitled "Directly Speaking"[45][46] and were addressed to Direct Distributors (now called Platinums), who are considered leaders with various responsibilities for their downline group. In January 1983 Rich DeVos announced that Amway would pay Business Volume (BV) on Amway produced tapes. He expressed concern about the level of income from the sale of Business Support Materials (BSM; tapes, CDs, books, and business conferences/functions) compared to the income the high level distributors were making from Amway products. He stated his legal team was concerned if the tool income exceeded 10% of their Amway income, and stated that BV payouts on tapes can never exceed 20%[47] of the distributor's total Business Volume.
Prices for signing up as an Amway IBO depend on the Business Kit you select. IBO Literature Kit costs $62. It includes a detailed guide to help you start your business, training programs, brochures and information about the company's bonus programs. The cost of IBO Product Kit is $83.99. It includes everything found in the Welcome Kit, as well as full-size products ($150 worth) for you to try. If you are not satisfied with your business opportunity, you can ask for a 100% refund within 90 days of purchase. To do this, you will need to contact customer service by calling at 800-253-6500 or writing to customer.service@amway.com.
One Republican who caught the DeVos family’s ire was Paul Muxlow, a realtor and former educator elected to the state house in 2010, representing a mostly rural district in southeast Michigan. Muxlow was a dependable conservative, but disliked the idea of eliminating the cap on the number of charter schools. While he was fine with charter schools in underserved communities, he said he couldn’t support them in rural areas—“It would kill those districts,” he explained to the Detroit Free Press in 2014. When the cap elimination came before the state Legislature in 2011, it passed with Muxlow voting against it. The following year, when he ran for reelection, he faced a blitz of attacks from GLEP, which didn’t even need his district, but spent just under $185,000 to take him out in the primary. Muxlow won by just 132 votes.
I was completely unsuspecting and was actually quite excited about this opportunity. I was supposed to have dinner with him and his mentor but we had to take a rain check on it due to my school commitments. His mentor ended up explaining some stuff to me via a Skype video call. He mentioned their “hub” where I could buy products I buy regularly anyway. Stuff like toilet papers, energy drinks, supplements, etc. He said I could save $600 just by purchasing this stuff through this hub.
Georgia put the game away by halftime with a 42-7 lead that included three touchdown passes from sophomore quarterback Jake Fromm, another from freshman signal caller Justin Fields as well as his first career rushing touchdown, and a 100-yard rushing performance from junior tailback Elijah Holyfield, the first of his career as well. Sophomore wideout Jeremiah Holloman turned in a breakout performance with three grabs for 90 yards and a touchdown. 

The largest training system in Amway at the time of releasing this short article is WWDB (WorldWide Dreambuilders, officially Globe Wide Group). Although there are numerous training platforms inside Amway, WWDB occurs to be the biggest so I will simply focus on their process with us. The expense incurred by partnering with any type of Amway training platform will be relatively the very same.
Group delivery. Amway will ship bulk orders to where their Platinum level distributors are (or higher) for free. This encourages all reps to maintain relationships with their customers. At one point customers were able to receive free shipping by ordering on their own if they exceeded a certain dollar amount, but this is no longer the case due to policy changes.
The company has a lot of great products, shipping can take up to 5 days, but their guarantee is amazing. Compensation plan is second to none, but YOU NEED TO PUT IN WORK to make it actually work. If you are a go getter or ambitious, this is for you. If you aren't then probably not. Lot's of really great people and NEVER had a weird experience. Just business minded people who are looking to get ahead.
The football rankings are compiled by the Amway Board of Coaches which is made up of 62 head coaches at Division I FBS institutions.[1] All coaches are members of the American Football Coaches Association (AFCA). The basketball rankings are compiled by the USA Today Sports Board of Coaches which is made up of 32 head coaches at Division I institutions.[2] All are members of the National Association of Basketball Coaches (NABC). The baseball rankings are compiled by the USA Today Sports Board of Coaches which is made up of 31 head coaches at Division I institutions. All are members of the American Baseball Coaches Association (ABCA).
That vision is played out daily as the company helps people everywhere discover their potential and achieve their goals by offering great brands and opportunities. Amway is guided by six enduring values: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise. Sharing generously with the local communities in which the company and its business owners operate is an important part of this.
@cookie1972 I agree this business shows your relationship, you either build it together or your relationship parishes, not because its bad but because one or the other is unwilling to grow, it also has you learn about relationships an example is reading the book about the 5 love langues to IMPROVE your relationship. You only fail the business if you quit, weird how its like the gym, if you go you succeed if you don't you fail, challenge is open. 
A man took the stage with a microphone – a Diamond! – followed by a woman in a ball gown – another Diamond! Another Diamond and another and another, all shining under spotlights, smiling – their success itself a luminous aura engulfing them. ‘DO YOU WANT YOUR DREAM TO BECOME A REALITY?’ the man yelled, strutting and flashing his teeth. ‘WHO’S GOT A DREAM?’

There is some movement in the top 10, as a pair of teams, Wisconsin and Auburn, each lost at home. Georgia still has a pair of upcoming opponents in the top 25, with Auburn dropping to No. 11 and LSU moving up to No. 6 after beating Auburn 22-21 at Jordan-Hare Stadium. Georgia will face LSU in Baton Rouge, La. on Oct. 13 and will host Auburn in Athens, Ga. on Nov. 10. Here is the rest of the top 25:
@yoonyoung People don't know facts, people are unaccountable, people need leadership period. As a IBO with prior military service and had spent 5 years in the service building soldiers into leaders this business is dynamic. If the plan is not followed it will fail, but only fails if the IBO does not follow the blue print laid out by the upline who has fruit on the tree. Thank you for your post!
Building network marketing teams that last is incredibly difficult in North America (specifically USA). This may sound a bit harsh, but I have not seen Amway break a single Diamond in the USA in 2 decades (it was brought to my attention recently that there was 1, but I have not verified this). The reason teams are difficult to keep together, even with the promoting of events, is because building a business entirely offline is not attractive to most people in this country. And as much as leaders may complain that the internet has ruined this industry in some circles, it doesn’t change the fact that the marketplace is an entity all of its own; it’s not up to us to determine what’s best for the marketplace, it’s our duty to find out how they want to be marketed to and then meet that desire. Building solely offline gets tiring and the vast majority of people simply don’t want to burn the rubber off the tires any more.  Now don't get me wrong, building a local team can be extremely powerful (I do it in fact), but if you are not leveraging the power of the internet then your method of marketing may not be attractive to most prospects. Additionally there are a lot of companies that have embraced the internet, and since most people go to the web for information it is easy for Amway reps to get discouraged and explore other options when they find out a business can be built online. Again, don't get me wrong, there's nothing wrong with the local offline approach, but it's best when combined with the internet.
WHAT IS YOUR DREAM? demanded a booming voice. The ballroom went dark and the audience settled in for a fifteen minute video catalogue of the stuff dreams are made of: a blur of luxury cars, sprawling mansions, frolicking children, pristine beaches, hot-dogging jet-skiers, private helipads, and zooming jets—all set to caffeinated, John-Teshy instrumental music. The voice returned: “It’s about family!” (A shot of kids collapsing on an oceanic lawn, love-tackled by Dad.) “It’s about security!” (A shot of a palatial house.) “It’s about you!” (A close-up of toes, gently lapped by the incoming tide, wriggling in white sand.)
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