The move unified the various Amway companies worldwide. "We're now reintroducing our brands in North America, moving away from Quixtar and going back to the Amway name", said Steve Lieberman, managing director of Amway Global. "We decided there were a number of roads we had to go down in order to recreate awareness for a brand that, quite frankly, a lot of people felt had gone away."[5]
With AWS Just-in-Time Registration, users are assured their Amway device will talk only to Amway’s AWS IoT platform—not to a different IoT platform or a hacked version that sits in between. For Amway, Just-in-Time Registration ensures a given device truly is an Amway manufactured device, and not a fake. For Amway’s devices, Just-in-Time Registration is handled by the Atmel microprocessor within each unit. “Valid certificates for our air-treatment systems are actually created before they even leave the factory floor,” says Binger.

Scott confidently reprised decades’ worth of conservative alarmism, invoking inflation and national debt and other flat-earth bugbears in a doomsday routine as charmingly archaic as it was fatuous. An accurate narrative of the last few decades—growing productivity, GDP, and per-capita income, accompanied by a massive upward redistribution of wealth—would hardly have packed the millennial portent Scott was looking for. The Second Wave, like Communism, like all the works of man, was destined to decay and collapse, making way for the coming entrepreneurial kingdom—which, for those who lacked faith or zeal, would bring a day of reckoning. Were we ready? To prove he “wasn’t making this crazy stuff up,” he littered the floor with copies of Fortune, Money, and Forbes, citing the relevant disaster stories. I felt like I was back at ENTERPRISE 2020.