Whereas The Plan is supposed to provide a simple means to a desirable end, for Josh, Jean, and Sherri the process of recovery had become an end in itself. Josh and Jean would constantly tell me how World Wide’s books and advice had enriched their marriage and helped them to communicate with each other (the bolstering of marriage and family is a major theme in Amway). The Amway lore is also full of distributors, perhaps abused as children, who “couldn’t even look people in the eye” when they joined, but who were now confidently showing The Plan to all and sundry.
He tells us the club no longer has an initiation fee – they were forced to waive it six years ago in response to the economic downturn. ‘You have the top two or three clubs in the area – Bayou Club, Belleair Country Club, and probably Feather Sound – with no initiation fees to join,’ he says. ‘It makes it very easy to be part of a club these days.’
Amway is based out of Ada, MI, and has an A+ rating with the Better Business Bureau, with only 11 closed complaints over the past three years. It appears that Amway has a generally negative reputation among IBOs, and the most common complaints we encountered during our research cited difficulty making money, high prices, and dishonest recruiting tactics. 

To understand the choices, you have to understand the business. He explained that the products developed to be sold for the direct sales model need to be different from any others on the market. “We develop products with specific deliverables that are unique.  These products, what they are and how they work, needs to be explained by someone who knows the product. A good product for the store shelf is not necessarily a good direct sale product.”
Education, in terms of having a university degree, has a minimal impact on shaping entrepreneurial spirit. Respondents with and without university degrees exhibited a similar AESI. Previously, those without a university degree exhibited a greater desirability for entrepreneurship compared to their counterparts with a university degree, however this gap has disappeared.
Some friends of mine are into Amway & are showing it to me. I am skeptical, but as I look into it things are looking good. There's some points in one of the first books you read that appear to contradict what the uppers are saying, but that's where that "Ask Questions" part comes in. Anyone can make a company look bad, either by accident or for lolz. Those that only buy their own product aren't necessarily doing it wrong, but they won't make as much as thewy would 'hiring' a 'team'. Essentially the distributor gets points for product sold, then paid on total point value (PV). Anyone can surpass their mentors, so not shaped like a pyramid :)

Amway breaks down its commission by PV and BV. The PV is your total point value for monthly sales, while your BV is percentage cash value based on the PV. There are possible bonuses at certain PV levels. The actual cash value of your downline is predictably complicated and, like credit card points, cleverly encourage more spending on Amway’s products.


I notice only one person has indicated any sort of income ($500/week – WOW!!) – but without stating their expenses. My sister (in Australia) has been involved in this for decades and has made nothing, despite co-opting several others into the fold. I had to quickly learn to ask what she was inviting me to before I accepted any invitations and eventually had to tell her not to ask me to any more Amway things. Then she started on my fiance.
An evangelical Christian who espoused the virtues of self-reliance, capitalism and the free market, Mr. DeVos was above all a superb salesman. He joined Jay Van Andel, his friend and business partner for 55 years, in marketing the concept of direct sales and turned the privately owned Amway Corporation into a global enterprise with more than $8.6 billion in sales in 2017, more than 17,000 employees and hundreds of thousands of independent salespeople.
The recently published book, No One Would Listen, by whistle blower, Harry Markopolos, dramatically describes how SEC regulators ignored his alerts and allowed the Bernard Madoff Ponzi scheme to grow to enormous proportions. Their failure to act caused harm to thousands more people, despite his written and detailed warnings, which he brought to the agency five separate times over an eight-year period of investigating the scam. Additionally, the news media such as the Wall Street Journal and Forbes magazine also failed to respond to his evidence which he offered them. Madoff was apparetnly treated as “too big to expose.”
Beginning in 1992–93, USA Today and CNN took over publishing the coaches' basketball poll for UPI. Beginning in the 1993–94 basketball season, the Coaches Poll began publishing its final poll after the NCAA basketball tournament. From the 1993 to 1997 seasons, the poll was co-sponsored by USA Today, Cable News Network, and the NABC. Finally, in 1997-98, ESPN joined as a co-sponsor of the Coaches Poll along with USA Today and the NABC where selected NABC members serve as the voting block for the poll. ESPN retains its involvement in the basketball poll despite no longer being involved in the football poll.
If choosing a multi-level marketing business with a proven track record of sales is important to you, Amway will most likely be in your top three MLM companies to sell for.  Amway is also more forgiving to people who do not receive the experience they expected when signing up with the health and beauty company. Distributors have a money-back guarantee which gives them time to decide if Amway fits their needs. However, Amway is not foreign to lawsuits and questions of the integrity of its business practices. What do we suggest? Compare Amway to other multi-level marketing companies and how they best meet your personal goals and values. Also consider whether or not you want to be associated with a company who has settled in court due to pyramid scheme accusations.
Hi Ben. LTD is a Line of Association or approved provider, not a company. LTD has no rights to require you to purchase any business materials. Everything offered by LTD is optional to IBOs due to the Rules of Conduct which is approved by federal government. But I believe LTD is a really nice LOA, because I know some really intelligent LTD leaders. Amway would not suspend your business for no reasons, because it's not benefitial to Amway either. And the arbitration company you talk about is called Independent Business Owner Association International, which is a non-profit association previously named as American Way Association founded in 1959, not company either. All the IBOAI Board Directors are elected from Diamond IBOs and above by votes from Platinum and above. If you have conflicts with Amway, you may appear for an infromal and formal hearing conciliation in IBOAI, which is held by IBOAI Board Directors not Amway administrators. And the IBOAI will stand out for IBOs' benefits, not Amway's. Amway usually accept IBOAI's recommendation for the results of hearing conciliations. You must understand that Rules of Conduct was writting by both Amway Rules Dept and IBOAI directors, and approved by government. That means the content in the Rules is legal and obeying the Federal Laws and the spirit of the Contitution. Amway has to fight you by the rules, and IBOAI will help you fight back by the rules. However, if you break the rules, nobody can help you. Is this the reason why you wrote your comment like this? And you know what, you can sue Amway Corp, because I know someone who did it and won the case. It has proved that this business has helped a lot of people earning extra income or achieving dreams without violating the Rules Of Conduct. And if your upline overcommitted you something, please don't blame it on this business and other IBOs in this business. Nobody should tell you that you only need 10 hours a week to be successful, nobody can make this statement, and nobody should believe it. I strongly suggest you to contact with me, and I would like to show you what a correct approch to Amway Business is. And I still believe you may find a way to make extra income in this business.
Hence, even in a legitimate MLM business like Amway, it is important to enter early. Those entering the business at the lower levels, find it difficult to get on new distributors and also end up with a lot of unsold inventory, thus leading to losses. Amway requires its distributors to buy back unsold inventory from the new distributors that they sponsor. But that is easier said than done.

According to this article, “The way that you’re actually going to make residual income is by sponsoring people into a downline. Yes, this means that you are going to need to get really good at recruiting your friends and family into the business to become an active distributor just like you.” This means that if you’re looking to make it to the top of the Amway hierarchy, you’re going to need to create a large network of IBOs underneath you, and earn a commission off of each sale they make. In other words, creating recurring monthly income occurs not necessarily by selling Amway products, but by recruiting others to sell them for you. And this simply can’t be avoided, because in order to begin selling Amway products, you’ll have to sign up under an existing IBO, who will make money off each of your sales.


Qualifying for compensations needs more quantity compared to the majority of various other companies, this keeps new suppliers at a loss for a longer period of time. In order to qualify for a paycheck a rep have to do 100PV per month. This would not be such a large deal if the average factor wasn't somewhere around $3.00. This implies new distributors have to move $300.00 a month in quantity to get paid. Typically, most other business can be found in someplace around $1.10 to $1.50 per factor, meaning the brand-new rep would only need to move $110.00 to $150.00 or so per month to qualify.

Amway allows me to buy health, beauty, and home care products in a fashion that no other site does. It provides multi level marketing which builds a relationship between buyer and seller. However, the thing I would change about this company is to make their service more user friendly. As of right now it is extremely difficult for me to navigate their site to search for items I want. My overall experience for using this company has been rather well thus far. In terms of product selection, there are a large catalog of products that I can choose from. The purchasing process is as streamlined as any other site and the customer service has been impeccable too.
‘One of our traditions is this Hole in One Club,’ he says. ‘We don’t use this plaque anymore, but we do make a plaque with a picture of the hole and the date you made it and your name. Some people go their whole lives and never make a hole in one, so we make a big deal out of it. You have to have a witness – you come back to the clubhouse, your witness has to verify with the pro shop. Then we open a free bar tab for you for the rest of the day. All golf members are part of it, so the insurance on it is: If someone makes a hole in one, every golf member is charged one dollar. So, that creates a three-hundred-thirty-dollar credit that you will receive. If you don’t use it at the bar, you’ll get a certificate to use around the club for anything else.’ 

*Disclosure of Material connection: Some of the links in the post above are "associate sales links." This means if you can click on the link and purchase an item, we will receive a commission. Regardless, we only recommend products or services which we use personally and/or believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials."

I think there's a ton of misinformation on both parts. Yes, most people who jump into the business don't understand what they need to do to make their business successful. Then again, as mentioned above, MLM is a highly outdated model, pretty much just a good way to waste time when you could be using that time to retrain or pursue your passions. After all, what's the point in selling overpriced, under-quality product, and how can you expect to sell if you wouldn't buy it yourself?? I feel as though this system of marketing will die out fairly soon. Great post.


“This is an extremely contentious, controversial business model,” business consultant and author Robert L. FitzPatrick told the Detroit Free Press in 2006. “If you go to work for Hewlett-Packard, you don’t walk in the door saying, ‘Hey, I wonder if this is a scam?’ But anybody who gets into multilevel marketing will have to deal with that question.”

Directly across the state from my family, on Florida’s Atlantic coast, is the Windsor country club. Home architecture here is strictly regulated. Residents drive around on golf carts, on and off the eighteen-hole course. There’s an equestrian center, tennis courts, a concierge, and a gun club. Occasionally Prince Charles pays a visit. This is where you go when you bypass Palm Beach on your way to vacation – there’s no kitsch in Windsor, only the highly refined. Among its residents are retail billionaire W. Galen Weston, the Swarovski clan – and the DeVoses, who own three houses here and spend eight weeks a year or more on the waterfront.
In the years since the DeVoses debuted GLEP, we’ve witnessed the nationwide rise of single-issue PACs funded by a small number of extraordinarily wealthy donors, especially since the Citizens United ruling uncorked the dam of corporate money. “The [DeVos] family has been forward-thinking in their use of money to influence politics,” says Craig Mauger of the Michigan Campaign Finance Network. “And what’s happening with them in Michigan seems to be an example of where we’re going as a country with the concentration of power in our politics.”

i am a pediatrician from pune, India & i personally know so many poor people ( ex.- a riksha driver – santosh gaikwad, a tyre puncture shop person- bhumkar, a truck driver- vilas ghule , javeri- student & so many ) have changed their life through amway business…. all earning more than Rs. 70000 per month income… so many from other higher professionals also ( Rakshit Bhardwaj sir- vice president-IT company ).. i have no. of examples ( can’t write in detail)
Herbalife distributors from www.seekingalpha a investments forum keep saying that FTC has been instructing HLF on how to make changes so that the company will get out of the CID with only a small fine and that Herbalife will be able to continue it's endless recruiting chain business practice that's prohibited by FTC in writing? Also there are lots of postings that FTC will never be adversarial with HLF due to the influence of Alan Hoffman, Pamela jones, and other HLF political lobbyist?
Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Cleaner).[19] They subsequently formed the Amway Sales Corporation to procure and inventory products and to handle sales and marketing plans, and the Amway Services Corporation to handle insurance and other benefits for distributors.[20] In 1960, they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation.[21] In 1964, the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation merged to form the Amway Corporation.[22]
Your a straight bitch and you just want to knock down this guy for putting his two cents down, well you should do some legitamate research before you just tell this guy that hes full of shit and give him LOL’s. Besides, what the fuck are you doing just sitting on your computer commenting negatively on blogs that you know nothing about. Your a hypnotized bitch and I believe that this guy makes 2.2k a month, at least, in this thing. I guarantee you wouldnt be such a bitch if you understood how to do the same thing, but some people just cant believe something and have faith, so they knock it down and shatter other peoples dreams around them. Well I hope someone shattered your dreams when you were a kid, because isnt that what everyone wants? To be around negative lethargic fucks who spend their days finding stuff that doesnt make sense to their peanut sized minds and calling it out because they dont understand it? Well LOL to you too. Your whole life is probably a big LOL. Oooh whatchu gonna do read my internet code or whatever and come set me straight? Bitch I am straight, I aint crooked like you so consider waking the fuck up before your short insignifigant life is over in the blink of an eye

These five distributors now appoint five distributors each. So we now have 25 distributors at the second level. Each of these distributors now in turn appoints five distributors. So we now have 125 distributors at the third level. If the chain continues, at the 12th level we will have around 24.45 crore distributors. This is equal to around 20% of India's population. The total number of distributors will be around 30.51 crore.

I absolutely agree with this post! I was recently approached by a friend to attend a “business meeting” regarding a “great business opportunity on the Internet” but he did not wanted to say anything until the meeting happened with him and his friend, who supposedly was the owner of this business venture. When I arrived to the “meeting” Suprise! I saw other friends there and about 300+ other unknown people. Immediately warning bells started ringing and I knew it was a pyramid scam anyhow, I stayed for the meeting and indeed by the end my suspicions were confirmed and it became quite obvious that the my friend’s friend was the recruiter. A few days later I heard back from a very close friend of mine who had also been approached and attended a separate meeting, she questioned me about it because the recruiter told her that I was “very excited at joining this venture” which of course was an absolute LIE and an obvious attempt to manipulate and pressure her to join! After two weeks, the recruiter contacted me ACCUSING ME of stealing a USED lip gloss from his wife the day of the so called meeting and then proceeded to ask me why hasn’t he heard back from me?!?! Could you imagine? The freaking nerve of these people!!!! Of course I put him in his place and hope that he never, ever dares to contact me again because if he does I will file a complaint for harassment!!
[14]I got the impression that she was becoming a laughingstock at work, an experience common enough to have spawned a whole genre of revenge fantasies in the Amway lore. Speakers always describe the retirement party you’ll be able to throw for yourself, complete with fireworks, to really stick it to the naysayers who once laughed at you. They also describe the houses and vacations you’ll give to your parents, who’ll finally realize how wrong they were about The Business. The yearning to save face—especially with people you urged to join Amway—seems to be a major factor keeping people in.
After a year in The Business, Josh and Jean were scarcely able to devote eight hours a week to distributing goods and showing The Plan—activities that required a good supply of prospects, customers, and downlines. They were desperate for new leads, also a scarce resource, and regularly alarmed me with proposals that we all go to some public place and mingle. Of course, that would have required overcoming shyness and other gag responses, impediments that Josh, Jean, and Sherri never really overcame (most of their leads seemed either to be family or, like me, coworkers.) They would, on the other hand, devote entire weekends to “recharging their batteries” at First and Second Looks, Seminars, Rallies, and Major Functions (Dream Night, Leadership Weekend, Family Reunion, Free Enterprise Day); meetings that required only insecurity and neediness, which all three had in spades.
Ackman says Herbalife is a pyramid scheme because the only way people can make any money is by recruiting others, not by selling the company’s protein shakes. Herbalife says its business model is on the up and up because it is selling a real product to consumers who sign up more to get product discounts than to become part of a recruiting network. Parloff, after months of investigation, came down more on Herbalife’s side than Ackman’s, though in truth, that’s just his best guess. The F.T.C. wouldn’t talk to him, either.
‘You can see we’re getting the screens fixed,’ the Realtor says, pointing to the men working beyond the glass. She has piercing blue eyes. Processed blonde hair. She has French-tipped nails, diamond rings on all fingers, and a gold-and-diamond necklace. She wears a white semi sheer shirt, black-and-white-printed leisure pants, black eyeliner and heavy mascara. ‘We’re just putting some finishing touches on the place.’

Amway is a fun job to have. The company teaches their employees to be their own bosses. They offer great life and business skills. The upline there always encourage you to go for your goals. The employees are like family, and they show great team work. The hardest park of the job for me is working overnight. I'm looking forward to changing my shift. The most enjoyable part of my job is the freedom. I come to work every night knowing whats expected of me, and i complete my tasks assigned for that day one time. It feels good to know that i am dependable, and a hard worker.


@yoonyoung People don't know facts, people are unaccountable, people need leadership period. As a IBO with prior military service and had spent 5 years in the service building soldiers into leaders this business is dynamic. If the plan is not followed it will fail, but only fails if the IBO does not follow the blue print laid out by the upline who has fruit on the tree. Thank you for your post!

Amway is definitely not a get rich scheme or a pyramid based business. in the past they may have made errors like any company, but its not often that you come across a business that rewards you for your hard work. they are found on great moral principals and beliefs. the founders are marvelous people and the work they have done has brought financial freedom to many families. success in Amway does not come easy but you obtain a lot more than just money. Praise God for Amway and the education system that they have. with all respect to anyone who reads this.
Long customer lifetime and good retail profit. Amway literally has some of the best offline training out there. They’ve pretty much mastered it since that’s all they do. Because of this focus, reps that stick around tend to get very good at building relationships with their customers which extends the length of time a given person will order the product. I personally know tons of people who are in their 60s and 70s that have ordered Amway detergent for 30+ years and swear by it.
How do they sell those products? Not in retail stores – Amway distributors can only sell their products directly to the public, or to other Amway distributors. This may not seem so bad until one considers that the price point for many Amway products has been reported to be about twice that of similar products found in retail stores. Or that in blind tests, Amway products often score poorly.
Rich and Jay go into business together selling Nutrilite vitamins, an early multilevel marketing scheme for which Jay’s second cousin and his parents are already distributors. When Nutrilite goes kaput in 1948 after an FDA crackdown on their ‘excessive claims’ regarding the products’ nutritional values (about which Rich only says, ‘Until then, there had been no official government position on what type of claims could be made about dietary supplements’), he and Jay strike out on their own – the American way. They can do it! We know they can!
The forecast looked pretty grim, and I wasn’t the only one who thought so. My supervisor, Sherri, also seemed to have succumbed to E2020’s mood of millennial angst. As events coordinator for E2020, responsible for making each client’s time in Chicago—from the catered lunch to the after-hours excursion—exceed their expectations,” Sherri’s job was already very twenty-first century in its focus on pampering those with means. She was perfect for the role, a seamless blend of prim professional and girlish emotion-worker. Tall, blond, and angular, she had deep-set Nordic eyes that gave her an air of maturity—unless she was excited, when they would widen improbably, revealing the spirit of a child lost in wonder. One minute she was commanding a team of caterers, the next she was dissolving into giggles, waving her arms and squealing with excitement. On top of her sixty-plus hours a week at E2020, she was improving herself with MBA classes at night; she, too, was seeking some way off the wobbly treadmill of income-from-wages-salaries-and-tips. When Amway called, touting a future that combined business ownership with 100 Percent Empowered Consumerism, she was ready.
Amway business owners span the globe, from the Americas to Europe, India and Africa to Greater China and the Asia-Pacific region. The company’s low-cost, low-risk business model sets IBOs up to reach their goals. It quickly and efficiently addresses the needs that may vary according to geography and culture. Details large and small, from navigating local selling regulations to product sizes and brand preferences, are coordinated in conjunction with local governments, business owners and consumers.

We don't want to use the word "cult" lightly -- it's not like you'll get six meetings into Amway and find out it's all being done in service to the invisible space lizard Quixtar. But you've probably heard how groups like Scientology make their millions -- new members are roped in and told that the road to enlightenment runs through some very expensive course materials. Well, new Amway members ("distributors") are constantly promised there's a rocketship to success waiting just on the other side of the next $250 seminar. And then they're assured that those seminars are nothing without a $40 package of tapes and books to accompany them.
Yes! MLM is not the same as “pyramid scheme” . In every business the people at the top make more. In an MLM anyone can work up to the top, unlike in a pyramid scheme. Some of what is described in the article is very cult-like if it’s true, but I would imagine it is like with any business: it depends on who your upline is. If your upline is a creep, the whole team is going to be creepy. If you have a good upline, the whole team will reflect that. Any business, MLM or otherwise, can isolate people from friends and family. It’s called being a workaholic.
People think in terms of excellence, including success, wealth achievements, and gracious living. We feel uncomfortable about things at the lower end of the scale. We become anxious about peoples and nations in the grip of poverty. It makes us uneasy and often guilty to think of starving children and realize what bounties we have in America. Yet we should always bear in mind that poor people cannot help poor people. What we can do, however, is to condition ourselves to speak out and stand up for those things in which we believe. To do this effectively, we must first have faith – faith in self, faith in God, faith in our convictions. Once these conditions are met, you will be amazed at how easy it is to speak out.
They are very similar to Amazon. I would want them to lower their prices even more because I noticed that the prices started to increase and in order for me to remain a customer prices have to be fair. However, my overall experience with this website is very good because their delivery is very quick and easy and I will continue to use it if it stays that way. The service is really good also.

‘No,’ says Dale. ‘I’ve only been playing seriously for six or seven years, and I don’t have much time, working in hospitality. But I love playing at Bayou Club. You join a private club hoping that during season when every other golf course is swamped – I mean, we own a public course nearby, and they’re running on six-minute tee times. They’re herded through there like cattle. It’s tough during season, and it’s not enjoyable golf. Because if you’re playing golf, especially if you’re kind of a quick player, when you run into someone else and then you have to stop and you have to wait for those people to play ahead of you, to get out of the way, it interrupts your rhythm playing the game.’
i am a pediatrician from pune, India & i personally know so many poor people ( ex.- a riksha driver – santosh gaikwad, a tyre puncture shop person- bhumkar, a truck driver- vilas ghule , javeri- student & so many ) have changed their life through amway business…. all earning more than Rs. 70000 per month income… so many from other higher professionals also ( Rakshit Bhardwaj sir- vice president-IT company ).. i have no. of examples ( can’t write in detail)
A lot of people join (Amway.com) and other MLM business opportunities believing it will be easy and it’s their ticket to “get rich quick”, but the truth is it’s totally the opposite.  Like any real business, you will have to work your butt off for a long period of time before you get results.  Keep this in mind that Amway is a 2 to 3 year plan and you will have to follow that plan by prospecting, going to major functions (Home parties and larger events that take place) and by attending your team’s weekly meeting.

I HAVE ALWAYS WONDERED HOW A NETWORK MARKETING COMPANY SUCH AS AMWAY COULD BE ACCUSED OF BEING A PYRAMID SCHEME. I'M A PLATINUM IN THE BUSINESS AND ONE OF MY DOWNLINES JUST QUALIFIED SAPHIRE(HIGHER LEVEL THAN ME /COMPENSATION A LOT HIGHER) 2 MONTHS AGO. SHE DID THIS BECAUSE SHE WORKED HARDER THAN ME. IN THIS BUSINESS YOU GET WHAT YOU PUT INTO IT. END OF STORY. BUT I HAVE REALIZED THAT ONLY PEOPLE WITH BALLS CAN DO THIS BUSINESS. THE MEDIOCRE WILL NOT THRIVE IN THIS BUSINESS. AMWAY GIVES PEOPLE HOPE. AND ANYONE WITH COMMON SENSE KNOWS THIS IS THE BEST NETWORK MARKETING COMPANY.


The DeVoses supported an amendment to the US House of Representatives' omnibus Financial Services and General Government Appropriations bill for fiscal year 2018 by US Representative John Moolenaar that would have limited the ability of the FTC to investigate whether MLMs are pyramid schemes.[136] The amendment would have disbarred the Treasury Department, the Judiciary Department, the Small Business Administration, the Securities and Exchange Commission, the FTC, or any other agencies from using any monies to take enforcement actions against pyramid operations for the fiscal year.[137] It also adopted provisions from H.R. 3409, the so-called “Anti-Pyramid Scheme Promotion Act of 2016,”[138] which would blur the lines between legitimate MLM activity and pyramid schemes established under the original 1979 FTC case by deeming sales made to people inside the company as sales to an “ultimate user,” thus erasing the key distinction made in the ruling between sales to actual consumers of a product and sales made to members of the MLM network as part of recruitment of members or to qualify for commissions.[137][138][139] The amendment was opposed by a coalition of consumer interest groups including Consumer Action, the Consumer Federation of America, Consumers Union (the publisher of Consumer Reports magazine), Consumer Watchdog, the National Consumers League, and the United States Public Interest Research Group (US PIRG),[138] as well as Truth in Advertising (TINA.org) in its original incarnation.[139]
Dreambuilders’ impact on Sherri’s life was far less salutary. Its most tangible financial effect was the used car she had bought with Josh’s advice, which came complete with a weird smell and a glove compartment that didn’t close. But Sherri felt that she had undergone a profound psychic transformation. “Before Amway,” she would say, “I just wasn’t thinking!” Her new clarity made her scornful of mass pursuits: When the E2020 staff went to a Cubs game, she could hardly believe that people would waste their time that way. (Josh counseled her to just sit next to strangers and mingle.) Her “j-o-b,” even with a promotion to Internet Expert, certainly didn’t interest her anymore: She wanted to spend the whole day talking about The Business.[14] And she now regarded unambitious co-workers, family, and friends as, in Scott Coon’s words, “slugs.” 
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