Amway is an $8.6 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2016 made Amway the No. 1 direct selling business in the world, according to the 2017 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.
Before the meeting, I had worried that my hand-held tape recorder would stand out. As it happened, everyone was recording Scott: I kept track of time by the sounds of cassettes being flipped. I was on Side B of a ninety minute tape before Scott dropped the word “Amway,” and I was on another cassette entirely before I captured the heart of the “best business opportunity in the world”: the Amway Sales & Marketing Plan. This was not, however, a topic to be discussed without considerable preparatory spadework.
In 2004, Dateline NBC featured a critical report based on a yearlong undercover investigation of business practices of Quixtar. The report noted that the average distributor makes only about $1,400 per year and that many of the "high level distributors singing the praises of Quixtar" are actually "making most of their money by selling motivational books, tapes and seminars; not Quixtar's cosmetics, soaps, and electronics".
Scott confidently reprised decades’ worth of conservative alarmism, invoking inflation and national debt and other flat-earth bugbears in a doomsday routine as charmingly archaic as it was fatuous. An accurate narrative of the last few decades—growing productivity, GDP, and per-capita income, accompanied by a massive upward redistribution of wealth—would hardly have packed the millennial portent Scott was looking for. The Second Wave, like Communism, like all the works of man, was destined to decay and collapse, making way for the coming entrepreneurial kingdom—which, for those who lacked faith or zeal, would bring a day of reckoning. Were we ready? To prove he “wasn’t making this crazy stuff up,” he littered the floor with copies of Fortune, Money, and Forbes, citing the relevant disaster stories. I felt like I was back at ENTERPRISE 2020.